Rascasse Audience Intelligence

Yamaha Motor Company Target Market in Germany

A data profile of the people who buy, follow and care about Yamaha Motor Company in Germany — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 2,171,603 people in Germany.

#4among Motorcycles in Germany#375among Brand in Germany#152in Cars & Mobility

The average Yamaha Motor Company fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sport bike, Motorcycle helmet, Motorcycle accessories, with strongest over-indexing on Sport bike (10.82× the country average).

Demographically, the Yamaha Motor Company audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yamaha Motor Company fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sport bike.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in Germany.

Audience size
2.2M
in Germany
Gender
22.3%♀
77.7% male
Age
36.3
average years
Country rank
#3071
Brand in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

22.3% are female, 77.7% are male, average age 36.3.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Yamaha Motor Company audience in Germany
MetricValue
Female22.3%
Male77.7%
Average age36.3
Estimated audience size2,171,603
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Yamaha Motor Company audience in Germany
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Yamaha Motor Company audience comes from Germany.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States14.0%
Brazil12.3%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in Germany
#RegionReachAffinity×
01Brandenburg<1K1.35×
02Nordrhein-Westfalen<1K1.23×
03Rheinland-Pfalz<1K1.13×
04Bayern<1K1.12×
05Hessen<1K1.08×
06Berlin<1K1.05×
07Baden-Württemberg<1K1.02×
08Hamburg<1K0.99×
09Saarland<1K0.98×
10Bremen<1K0.96×
11Schleswig-Holstein<1K0.95×
12Niedersachsen<1K0.94×
13Mecklenburg-Vorpommern<1K0.92×
14Thüringen<1K0.90×
15Sachsen<1K0.87×
16Sachsen-Anhalt<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Yamaha Motor Company, Germany
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yamaha Motor Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yamaha Motor Company audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility10.96×
02Sport bikeCars & Mobility10.82×
03EndurocrossCars & Mobility10.78×
04Motorcycle accessoriesCars & Mobility10.27×
05Freestyle MotocrossSports9.51×
06DucatiCars & Mobility8.86×
07KawasakiCars & Mobility8.78×
08MotoGPSports8.64×
09KTMCars & Mobility8.50×
10Cruiser (motorcycle)Cars & Mobility8.13×
11Custom motorcycleCars & Mobility7.22×
12MotocrossSports7.21×
13Motorcycle clubCars & Mobility6.70×
14Motorcycle racingCars & Mobility6.55×
15Drag racingCars & Mobility6.55×
16SuzukiCars & Mobility6.52×
17HondaCars & Mobility6.17×
18PolishingHome & Garden6.15×
19Motorcycle sportSports6.10×
20MotorcyclingCars & Mobility5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yamaha Motor Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yamaha Motor Company audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
Need for SecurityCONSERVATISM1.13×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yamaha Motor Company audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yamaha Motor Company's target market in Germany?

Yamaha Motor Company's target market in Germany covers an estimated 2,171,603 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yamaha Motor Company customers?

22.3% of the Yamaha Motor Company audience are female, 77.7% are male, with an average age of 36.3 years.

03

Which brands do Yamaha Motor Company fans like most?

Yamaha Motor Company fans show strongest brand affinity for Sport bike (10.82×), Motorcycle helmet (10.96×), and Motorcycle accessories (10.27×) over the country average.

04

Where do Yamaha Motor Company fans live in Germany?

Yamaha Motor Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Yamaha Motor Company fans also like?

Beyond Yamaha Motor Company itself, the audience over-indexes on Motorcycle helmet (10.96×), Motorcycle accessories (10.27×), MotoGP (8.64×), and Motorcycle racing (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Yamaha Motor Company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →