Rascasse Audience Intelligence

Yamaha Motor Company Target Market in India

A data profile of the people who buy, follow and care about Yamaha Motor Company in India — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 3,297,525 people in India.

#4among Motorcycles in India#128among Brand in India#59in Cars & Mobility

The average Yamaha Motor Company fan in India is 26.7 years old, more male, and lives primarily in West Bengal.

The audience is concentrated in West Bengal, Tamil Nadu, Maharashtra.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in India.

Audience size
3.3M
in India
Gender
15.6%♀
84.4% male
Age
26.7
average years
Country rank
#1855
Brand in India
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

15.6% are female, 84.4% are male, average age 26.7.

Fig. 02

Gender split

15.6%
Female
84.4%
Male
Demographic split for Yamaha Motor Company audience in India
MetricValue
Female15.6%
Male84.4%
Average age26.7
Estimated audience size3,297,525
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Yamaha Motor Company audience in India
Age bracketShare%
16-1952%
20-2930%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Yamaha Motor Company audience comes from India.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States14.0%
Brazil12.3%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in India is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in India
#RegionReachAffinity×
01Odisha~70K1.98×
02Tamil Nadu~200K1.96×
03West Bengal~200K1.71×
04Karnataka~100K1.41×
05Assam~40K1.34×
06Andhra Pradesh~50K1.25×
07Arunachal Pradesh~2K1.21×
08Jharkhand~30K1.20×
09Goa~4K1.11×
10Chhattisgarh~20K1.04×
11Meghalaya~4K1.03×
12Bihar~70K1.02×
13Tripura~4K1.00×
14Telangana~50K0.99×
15Gujarat~90K0.98×
16Maharashtra~200K0.93×
17Sikkim~1K0.92×
18Mizoram~2K0.88×
19Nagaland~2K0.83×
20Uttar Pradesh~100K0.80×
21Madhya Pradesh~50K0.80×
22Manipur~3K0.79×
23Himachal Pradesh~10K0.75×
24Kerala~40K0.73×
25Uttarakhand~10K0.72×
26Haryana~30K0.68×
27Jammu and Kashmir~9K0.62×
28Punjab (region)~30K0.59×
29Rajasthan~40K0.57×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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