Rascasse Audience Intelligence

Yamaha Motor Company Target Market in United States

A data profile of the people who buy, follow and care about Yamaha Motor Company in United States — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 7,151,837 people in United States.

#3among Motorcycles in United States#536among Brand in United States#200in Cars & Mobility

The average Yamaha Motor Company fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in United States.

Audience size
7.2M
in United States
Gender
20.4%♀
79.6% male
Age
36.6
average years
Country rank
#4864
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

20.4% are female, 79.6% are male, average age 36.6.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Yamaha Motor Company audience in United States
MetricValue
Female20.4%
Male79.6%
Average age36.6
Estimated audience size7,151,837
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Yamaha Motor Company audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Yamaha Motor Company audience comes from United States.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States13.9%
Brazil12.3%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in United States
#RegionReachAffinity×
01Nevada~200K2.43×
02Wisconsin~200K1.54×
03Georgia~300K1.45×
04Alaska~20K1.32×
05Florida~600K1.22×
06Louisiana~100K1.12×
07Idaho~40K1.09×
08California~800K1.06×
09Arkansas~60K1.06×
10New York~400K1.04×
11West Virginia~30K1.04×
12Tennessee~100K1.03×
13Oklahoma~80K1.03×
14Montana~20K1.03×
15Alabama~100K1.01×
16South Dakota~20K1.01×
17North Carolina~200K1.00×
18South Carolina~100K1.00×
19Connecticut~70K1.00×
20Utah~60K1.00×
21Maine~30K1.00×
22New Jersey~200K0.99×
23North Dakota~10K0.99×
24Indiana~100K0.98×
25Illinois~200K0.97×
26Iowa~60K0.97×
27Mississippi~60K0.97×
28New Hampshire~30K0.97×
29Minnesota~100K0.96×
30Vermont~10K0.96×
31Pennsylvania~200K0.94×
32Missouri~100K0.93×
33Nebraska~30K0.93×
34Kentucky~80K0.92×
35Kansas~50K0.92×
36New Mexico~30K0.92×
37Rhode Island~20K0.92×
38Delaware~20K0.92×
39Maryland~100K0.91×
40Washington~100K0.90×
41Hawaii~30K0.90×
42Massachusetts~100K0.88×
43Oregon~70K0.87×
44Washington, District of Columbia~20K0.86×
45Virginia~100K0.84×
46Ohio~200K0.83×
47Michigan~200K0.81×
48Arizona~100K0.79×
49Colorado~90K0.79×
50Texas~400K0.72×
Fig. 06

Affinity by region

Affinity by region — Yamaha Motor Company, United States
0.72×1.00×2.43×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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