Kawasaki Audience in United States

Kawasaki has an estimated audience of 7,351,328 people in United States. 20.7% are female, 79.3% are male, average age 36.9. Top regions: Texas, California, Florida. Top brand affinities: Motorcycle helmet, Lewis Hamilton, Motorcycle accessories, Autism Awareness, Diabetes mellitus awareness.

The average Kawasaki fan in United States is 36.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Motorcycle helmet, Lewis Hamilton, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (39.48× the country average). Demographically, the Kawasaki audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Kawasaki fans

Demographic split for Kawasaki audience in United States
MetricValue
Female20.7%
Male79.3%
Average age36.9
Estimated audience size7,351,328

Audience persona

The typical Kawasaki fan in United States is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Kawasaki in United States
RegionReachAffinity
Texas670,0451.06×
California633,1850.78×
Florida469,4080.94×
New York325,8210.79×
Pennsylvania236,8630.96×
Ohio220,7710.97×
Georgia211,6190.93×
North Carolina206,9630.94×
Illinois198,3080.81×
Michigan191,5721×
Arizona168,1611.12×
Tennessee159,0941.08×
Virginia151,0170.84×
Missouri142,4971.2×
New Jersey141,7860.76×
Indiana137,3551.02×
Washington134,1770.91×
Alabama121,2671.18×
Colorado115,3221×
Kentucky111,0501.2×
Wisconsin104,5790.95×
Oklahoma103,5931.27×
Massachusetts96,0230.66×
Louisiana95,0991×
South Carolina94,6230.86×
Minnesota88,4930.84×
Maryland84,7010.67×
Utah82,9411.26×
Arkansas74,0531.22×
Oregon70,6300.84×
Nevada67,2180.95×
Kansas67,2031.16×
Nebraska66,3361.8×
Iowa65,3791.08×
West Virginia57,2141.67×
Connecticut56,2550.76×
Mississippi56,0710.93×
Idaho46,4901.26×
New Mexico39,6841.08×
New Hampshire31,2741.08×
Maine25,2550.96×
Hawaii24,1430.76×
Montana23,6521.16×
North Dakota18,3801.22×
Alaska17,4211.11×
South Dakota17,2821.02×
Wyoming14,9781.37×
Rhode Island14,9650.64×
Delaware11,8370.58×
Washington, District of Columbia11,0320.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kawasaki audience
BrandAffinityCategory
Motorcycle helmet39.48×Cars & Mobility
Lewis Hamilton31.85×Sports
Motorcycle accessories18.86×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage35.77×Cars & Mobility
Touring motorcycle16.1×Cars & Mobility
Chopper (motorcycle)15.15×Cars & Mobility
Honda Motorcycles25.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Cruiser (motorcycle)17.47×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Custom motorcycle10.68×Cars & Mobility
Income tax13.19×Business & Career
Google Maps4.25×Internet & Social Media
Houston Astros8.6×Sports
Indeed.com4.19×Business & Career
Porsche 91115.85×Cars & Mobility
CarGurus5.85×Cars & Mobility
Supermoto17.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kawasaki audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Luxury OrientationPREMIUM2.09
Early Adopter MentalityPOWER1.76
Sports ActivityPOWER1.61
Risk AppetiteTHRILL1.55
PatriotismCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Kawasaki
CountryShare
United States16.7%
Japan9.2%
Italy7.5%

See Kawasaki audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Kawasaki have in United States?

Kawasaki has an estimated audience of 7,351,328 people in United States, concentrated in Texas and California.

What is the gender split and age of Kawasaki fans?

20.7% of Kawasaki fans are female, 79.3% are male, with an average age of 36.9 years.

Which brands do Kawasaki fans like most?

Kawasaki fans show strongest brand affinity for Motorcycle helmet (39.48×), Lewis Hamilton (31.85×), and Motorcycle accessories (18.86×) over the country average.

Where do Kawasaki fans live in United States?

Kawasaki fans in United States are most concentrated in Texas (reach 670,045), California (reach 633,185), and Florida (reach 469,408). These three regions account for the largest share of the active audience.

What other brands do Kawasaki fans also like?

Beyond Kawasaki itself, the audience over-indexes on Lewis Hamilton (31.85×), Motorcycle accessories (18.86×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kawasaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.