Rascasse Audience Intelligence

Kawasaki Target Market in United States

A data profile of the people who buy, follow and care about Kawasaki in United States — modelled from more than twelve digital signal sources. Kawasaki has an estimated audience of 7,367,863 people in United States.

#2among Motorcycles in United States#502among Brand in United States#191in Cars & Mobility

The average Kawasaki fan in United States is 36.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Custom motorcycle, Motorcycle helmet, MotoGP, with strongest over-indexing on Custom motorcycle (5.01× the country average).

Demographically, the Kawasaki audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kawasaki fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Custom motorcycle.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kawasaki profile in United States.

Audience size
7.4M
in United States
Gender
20.7%♀
79.3% male
Age
36.9
average years
Country rank
#4807
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kawasaki

20.7% are female, 79.3% are male, average age 36.9.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Kawasaki audience in United States
MetricValue
Female20.7%
Male79.3%
Average age36.9
Estimated audience size7,367,863
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Kawasaki audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Kawasaki audience comes from United States.

Worldwide audience distribution share by country for Kawasaki
CountryShare
United States16.6%
Japan9.1%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kawasaki audience in United States is strongest.

Fig. 05

Top regions by affinity

Kawasaki customers by region in United States
#RegionReachAffinity×
01Nebraska~70K1.82×
02West Virginia~60K1.79×
03Wyoming~20K1.44×
04North Dakota~20K1.30×
05Idaho~50K1.29×
06Utah~80K1.27×
07Arkansas~80K1.26×
08Oklahoma~100K1.25×
09Montana~30K1.24×
10Kentucky~100K1.22×
11Missouri~100K1.21×
12Kansas~70K1.16×
13Alaska~20K1.15×
14South Dakota~20K1.13×
15Alabama~100K1.12×
16New Mexico~40K1.10×
17New Hampshire~30K1.10×
18Iowa~70K1.09×
19Tennessee~200K1.06×
20Arizona~200K1.05×
21Louisiana~100K1.05×
22Indiana~100K1.01×
23Texas~600K0.99×
24Mississippi~60K0.98×
25Maine~30K0.97×
26Michigan~200K0.96×
27Ohio~200K0.95×
28Colorado~100K0.95×
29Pennsylvania~200K0.93×
30Wisconsin~100K0.93×
31Nevada~70K0.92×
32North Carolina~200K0.91×
33Vermont~10K0.91×
34Georgia~200K0.90×
35Florida~400K0.89×
36Washington~100K0.86×
37Minnesota~90K0.85×
38South Carolina~90K0.84×
39Virginia~100K0.82×
40Oregon~70K0.82×
41Connecticut~60K0.77×
42California~600K0.76×
43Illinois~200K0.76×
44New York~300K0.75×
45Hawaii~20K0.75×
46New Jersey~100K0.71×
47Maryland~80K0.66×
48Rhode Island~20K0.66×
49Massachusetts~90K0.64×
50Delaware~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Kawasaki, United States
0.63×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kawasaki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kawasaki audience
#·InterestCategoryAffinity×
01Honda MotorcyclesCars & Mobility6.86×
02KTMCars & Mobility5.90×
03DucatiCars & Mobility5.77×
04Yamaha Motor CompanyCars & Mobility5.64×
05Motorcycle helmetCars & Mobility5.42×
06MotoGPSports5.30×
07Custom motorcycleCars & Mobility5.01×
08SuzukiCars & Mobility5.01×
09Chopper (motorcycle)Cars & Mobility4.94×
10Touring motorcycleCars & Mobility4.84×
11Motorcycle accessoriesCars & Mobility4.33×
12ScootersCars & Mobility3.28×
13Harley-DavidsonCars & Mobility3.23×
14Discount TireShopping3.02×
15HondaCars & Mobility2.61×
16TwitchGames2.35×
17WrenchHome & Garden2.32×
18Real Madrid C.F.Sports2.18×
19NBA playoffsSports1.96×
20FIFA World CupSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kawasaki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kawasaki audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.25×
MindfulnessBALANCE1.22×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kawasaki audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Convenience OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kawasaki's target market in United States?

Kawasaki's target market in United States covers an estimated 7,367,863 people, concentrated in Texas and California.

02

What is the gender split and age of Kawasaki customers?

20.7% of the Kawasaki audience are female, 79.3% are male, with an average age of 36.9 years.

03

Which brands do Kawasaki fans like most?

Kawasaki fans show strongest brand affinity for Custom motorcycle (5.01×), Motorcycle helmet (5.42×), and MotoGP (5.3×) over the country average.

04

Where do Kawasaki fans live in United States?

Kawasaki fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kawasaki fans also like?

Beyond Kawasaki itself, the audience over-indexes on Motorcycle helmet (5.42×), MotoGP (5.3×), Touring motorcycle (4.84×), and Motorcycle accessories (4.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Kawasaki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kawasaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →