Rascasse Audience Intelligence

Scooters Audience in United States

A data profile of the people who buy, follow and care about Scooters in United States — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 19,108,740 people in United States.

#1192among Topic in United States#55in Cars & Mobility

The average Scooters fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Cars (film), Motorcycle sport, Sport bike, with strongest over-indexing on Cars (film) (2.86× the country average).

Demographically, the Scooters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scooters fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Cars (film).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scooters profile in United States.

Audience size
19.1M
in United States
Gender
30.3%♀
69.7% male
Age
40.8
average years
Country rank
#1738
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooters fans

30.3% are female, 69.7% are male, average age 40.8.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Scooters audience in United States
MetricValue
Female30.3%
Male69.7%
Average age40.8
Estimated audience size19,108,740
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Scooters audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Scooters audience comes from United States.

Worldwide audience distribution share by country for Scooters
CountryShare
United States13.3%
Japan6.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooters audience in United States is strongest.

Fig. 05

Top regions by affinity

Scooters fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~700K7.68×
02Iowa~700K4.33×
03South Dakota~200K4.27×
04Kansas~500K3.29×
05Missouri~800K2.52×
06Oklahoma~400K1.80×
07Minnesota~400K1.50×
08North Dakota~50K1.39×
09Alabama~300K1.27×
10Wisconsin~300K1.21×
11Kentucky~300K1.17×
12Wyoming~30K1.16×
13Illinois~700K1.11×
14Tennessee~400K1.07×
15Arkansas~200K0.98×
16Indiana~300K0.93×
17Florida~900K0.69×
18Texas~1M0.68×
19Utah~100K0.67×
20South Carolina~200K0.65×
21Arizona~200K0.63×
22Louisiana~200K0.62×
23Mississippi~100K0.62×
24Colorado~200K0.59×
25North Carolina~300K0.58×
26New Mexico~50K0.56×
27Michigan~300K0.55×
28Georgia~300K0.53×
29Idaho~50K0.53×
30Ohio~300K0.51×
31Nevada~90K0.50×
32Montana~20K0.45×
33California~800K0.40×
34Washington, District of Columbia~20K0.40×
35Massachusetts~100K0.39×
36New York~400K0.38×
37Connecticut~70K0.38×
38Maryland~100K0.36×
39Oregon~80K0.36×
40Hawaii~30K0.35×
41Delaware~20K0.35×
42Pennsylvania~200K0.34×
43Rhode Island~20K0.34×
44Alaska~10K0.34×
45New Jersey~200K0.33×
46Virginia~200K0.33×
47Washington~100K0.33×
48West Virginia~30K0.32×
49Maine~20K0.32×
50New Hampshire~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Scooters, United States
0.30×1.00×7.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scooters audience
#·InterestCategoryAffinity×
01Honda MotorcyclesCars & Mobility6.37×
02MotoGPSports4.83×
03Touring motorcycleCars & Mobility4.74×
04Yamaha Motor CompanyCars & Mobility4.51×
05Motorcycle helmetCars & Mobility4.27×
06Chopper (motorcycle)Cars & Mobility4.15×
07Custom motorcycleCars & Mobility4.09×
08Sport bikeCars & Mobility4.02×
09Motorcycle sportSports3.82×
10Motorcycle accessoriesCars & Mobility3.80×
11Motorcycle clubCars & Mobility3.79×
12Motorcycle racingCars & Mobility2.93×
13Cars (film)Movies & TV2.86×
14Discount TireShopping2.84×
15MotorcyclingCars & Mobility2.70×
16MotorcyclesCars & Mobility2.65×
17DrillHome & Garden2.29×
18EngineCars & Mobility2.27×
19Real Madrid C.F.Sports1.86×
20SUVsCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scooters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
DIY MentalityTHRILL1.16×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scooters audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Convenience OrientationPREMIUM0.78×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scooters have in United States?

Scooters has an estimated audience of 19,108,740 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Scooters fans?

30.3% of Scooters fans are female, 69.7% are male, with an average age of 40.8 years.

03

Which brands do Scooters fans like most?

Scooters fans show strongest brand affinity for Cars (film) (2.86×), Motorcycle sport (3.82×), and Sport bike (4.02×) over the country average.

04

Where do Scooters fans live in United States?

Scooters fans in United States are most concentrated in Texas (reach ~1M), Florida (reach ~900K), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Scooters fans also like?

Beyond Scooters itself, the audience over-indexes on Motorcycle sport (3.82×), Sport bike (4.02×), Motorcycle club (3.79×), and Touring motorcycle (4.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Scooters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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