Scooters Audience in United States

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Scooters has an estimated audience of 19,108,740 people in United States. 30.3% are female, 69.7% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Cars (film), Motorcycle sport, Sport bike, Motorcycle club, Touring motorcycle.

The average Scooters fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cars (film), Motorcycle sport, Sport bike, with strongest over-indexing on Cars (film) (2.86× the country average). Demographically, the Scooters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Band

Demographics of Scooters fans

Demographic split for Scooters audience in United States
MetricValue
Female30.3%
Male69.7%
Average age40.8
Estimated audience size19,108,740

Audience persona

The typical Scooters fan in United States is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cars (film).

Top regions in United States

Top regions ranked by reach for Scooters in United States
RegionReachAffinity
Texas1,224,0070.75×
California972,0680.46×
Florida966,2510.75×
Missouri814,7482.65×
Nebraska745,6327.78×
Iowa653,3414.15×
Illinois636,7341×
Kansas515,8953.43×
New York454,6780.43×
Oklahoma399,3521.88×
Tennessee381,2230.99×
Minnesota362,5651.32×
Wisconsin325,4841.13×
North Carolina319,5710.56×
Alabama319,0161.2×
Ohio315,9020.54×
Georgia312,9640.53×
Kentucky296,2751.24×
Indiana291,4380.83×
Michigan271,9810.54×
Pennsylvania247,6790.38×
Arizona239,9500.62×
Colorado191,0320.63×
South Carolina186,8820.65×
New Jersey180,4840.37×
South Dakota169,2233.83×
Virginia168,2140.36×
Arkansas161,6711.03×
Massachusetts160,7330.43×
Louisiana147,4760.6×
Washington143,3200.37×
Maryland132,0880.4×
Utah113,5970.66×
Nevada99,7910.54×
Mississippi85,2840.54×
Oregon83,1920.38×
Connecticut75,9240.4×
New Mexico58,2890.61×
Idaho52,1660.54×
North Dakota48,4341.23×
Wyoming30,0021.06×
Hawaii29,0490.35×
West Virginia27,0530.3×
Washington, District of Columbia24,7560.43×
New Hampshire21,2630.28×
Maine21,2470.31×
Montana21,0990.4×
Rhode Island20,1790.33×
Delaware17,4190.33×
Alaska10,2620.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scooters audience
BrandAffinityCategory
Cars (film)2.86×Movies & TV
Motorcycle sport3.82×Sports
Sport bike4.02×Cars & Mobility
Motorcycle club3.79×Cars & Mobility
Touring motorcycle4.74×Cars & Mobility
MotoGP4.83×Sports
Motorcycles2.65×Cars & Mobility
Custom motorcycle4.09×Cars & Mobility
Discount Tire2.84×Shopping
Motorcycle racing2.93×Cars & Mobility
Motorcycle helmet4.27×Cars & Mobility
Motorcycle accessories3.8×Cars & Mobility
Motorcycling2.7×Cars & Mobility
Engine2.27×Cars & Mobility
Chopper (motorcycle)4.15×Cars & Mobility
SUVs1.56×Cars & Mobility
Drill2.29×Home & Garden
Real Madrid C.F.1.86×Sports
KTM5.07×Cars & Mobility
Honda Motorcycles6.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scooters audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.31
Sports ActivityPOWER1.3
Risk AppetiteTHRILL1.24
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Scooters
CountryShare
United States13.3%
Japan6.3%
Italy5.7%

See Scooters audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Scooters have in United States?

Scooters has an estimated audience of 19,108,740 people in United States, concentrated in Texas and California.

What is the gender split and age of Scooters fans?

30.3% of Scooters fans are female, 69.7% are male, with an average age of 40.8 years.

Which brands do Scooters fans like most?

Scooters fans show strongest brand affinity for Cars (film) (2.86×), Motorcycle sport (3.82×), and Sport bike (4.02×) over the country average.

Where do Scooters fans live in United States?

Scooters fans in United States are most concentrated in Texas (reach 1,224,007), California (reach 972,068), and Florida (reach 966,251). These three regions account for the largest share of the active audience.

What other brands do Scooters fans also like?

Beyond Scooters itself, the audience over-indexes on Motorcycle sport (3.82×), Sport bike (4.02×), Motorcycle club (3.79×), and Touring motorcycle (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.