Honda Motorcycles Audience in United States

Honda Motorcycles logo

Honda Motorcycles has an estimated audience of 3,128,665 people in United States. 20.4% are female, 79.6% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Discount Tire, Endurocross, Civic, Cruiser (motorcycle), Dirt Bikes.

The average Honda Motorcycles fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Discount Tire, Endurocross, Civic, with strongest over-indexing on Discount Tire (12.16× the country average). Demographically, the Honda Motorcycles audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Honda Motorcycles fans

Demographic split for Honda Motorcycles audience in United States
MetricValue
Female20.4%
Male79.6%
Average age33.8
Estimated audience size3,128,665

Audience persona

The typical Honda Motorcycles fan in United States is more male, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Top regions in United States

Top regions ranked by reach for Honda Motorcycles in United States
RegionReachAffinity
California338,1080.98×
Texas265,0870.99×
Florida192,1940.91×
New York128,7660.74×
Ohio104,7751.09×
Pennsylvania100,2110.95×
Illinois89,8360.86×
North Carolina88,6440.94×
Georgia83,9750.87×
Michigan76,4260.93×
Washington72,3371.15×
Tennessee70,6771.13×
Virginia66,7280.88×
Arizona64,4561.01×
New Jersey59,1940.74×
Indiana58,8791.03×
Colorado58,8081.19×
Missouri49,2130.98×
Wisconsin45,7500.97×
Massachusetts45,2240.73×
Oklahoma44,4881.28×
Alabama43,7471×
Oregon42,5071.19×
South Carolina42,0680.89×
Kentucky41,2411.05×
Utah40,0411.43×
Louisiana39,5560.98×
Minnesota39,3620.88×
Maryland35,2780.66×
Arkansas31,2081.21×
Nevada27,7830.92×
Iowa26,1471.01×
Connecticut25,4140.81×
Kansas25,0231.01×
Mississippi23,7860.92×
Idaho23,7411.51×
West Virginia18,2181.25×
New Mexico16,8551.07×
Nebraska14,3770.92×
New Hampshire14,3451.16×
Maine12,4411.11×
Montana11,5781.33×
Hawaii10,8430.81×
Alaska8,9181.33×
South Dakota7,5481.04×
Rhode Island7,3270.74×
North Dakota6,8181.06×
Wyoming5,9571.28×
Vermont5,3850.98×
Delaware5,0590.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Motorcycles audience
BrandAffinityCategory
Discount Tire12.16×Shopping
Endurocross24.89×Cars & Mobility
Civic32.57×Music & Radio
Cruiser (motorcycle)17.73×Cars & Mobility
Dirt Bikes27.54×Sports
Cars (film)7.75×Movies & TV
Indian (motorcycle)13.14×Cars & Mobility
Custom motorcycle9.83×Cars & Mobility
Café racer22.25×Cars & Mobility
Enduro motorcycle19.13×Sports
Sport bike7.51×Cars & Mobility
Enduro14.37×Cars & Mobility
Motorcycle helmet8.44×Cars & Mobility
Motorbike32.57×Cars & Mobility
Triumph Motorcycles Ltd14.56×Cars & Mobility
KTM11.4×Cars & Mobility
Pinkbike19.82×Sports
Freestyle Motocross9.4×Sports
Motorcycle sport5.72×Sports
MotoGP7.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Motorcycles audience
TraitClusterScore
Family OrientationCONSERVATISM2.3
Luxury OrientationPREMIUM1.84
LGBTQ+ IdentityOPEN1.79
PatriotismCONSERVATISM1.53
Early Adopter MentalityPOWER1.51
Risk AppetiteTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Honda Motorcycles
CountryShare
United States30.0%
Italy13.9%
France8.3%

See Honda Motorcycles audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Honda Motorcycles have in United States?

Honda Motorcycles has an estimated audience of 3,128,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Motorcycles fans?

20.4% of Honda Motorcycles fans are female, 79.6% are male, with an average age of 33.8 years.

Which brands do Honda Motorcycles fans like most?

Honda Motorcycles fans show strongest brand affinity for Discount Tire (12.16×), Endurocross (24.89×), and Civic (32.57×) over the country average.

Where do Honda Motorcycles fans live in United States?

Honda Motorcycles fans in United States are most concentrated in California (reach 338,108), Texas (reach 265,087), and Florida (reach 192,194). These three regions account for the largest share of the active audience.

What other brands do Honda Motorcycles fans also like?

Beyond Honda Motorcycles itself, the audience over-indexes on Endurocross (24.89×), Civic (32.57×), Cruiser (motorcycle) (17.73×), and Dirt Bikes (27.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.