Rascasse Audience Intelligence

Honda Motorcycles Target Market in United States

A data profile of the people who buy, follow and care about Honda Motorcycles in United States — modelled from more than twelve digital signal sources. Honda Motorcycles has an estimated audience of 3,139,977 people in United States.

#7among Motorcycles in United States#1020among Brand in United States#338in Cars & Mobility

The average Honda Motorcycles fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Endurocross, Civic, with strongest over-indexing on Discount Tire (12.16× the country average).

Demographically, the Honda Motorcycles audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Motorcycles fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Motorcycles profile in United States.

Audience size
3.1M
in United States
Gender
20.4%♀
79.6% male
Age
33.8
average years
Country rank
#9910
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Honda Motorcycles

20.4% are female, 79.6% are male, average age 33.8.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Honda Motorcycles audience in United States
MetricValue
Female20.4%
Male79.6%
Average age33.8
Estimated audience size3,139,977
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Honda Motorcycles audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Honda Motorcycles audience comes from United States.

Worldwide audience distribution share by country for Honda Motorcycles
CountryShare
United States30.0%
Italy14.0%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Motorcycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Motorcycles customers by region in United States
#RegionReachAffinity×
01Idaho~20K1.47×
02Alaska~10K1.43×
03Utah~40K1.39×
04Wyoming~6K1.38×
05Montana~10K1.37×
06West Virginia~20K1.26×
07Oklahoma~40K1.25×
08Arkansas~30K1.22×
09Oregon~40K1.17×
10New Hampshire~10K1.17×
11Colorado~60K1.15×
12New Mexico~20K1.13×
13Washington~70K1.12×
14Maine~10K1.11×
15North Dakota~7K1.11×
16Tennessee~70K1.09×
17South Dakota~8K1.08×
18Vermont~6K1.05×
19Ohio~100K1.03×
20Kentucky~40K1.03×
21Indiana~60K1.02×
22Kansas~30K1.02×
23Arizona~60K1.01×
24Iowa~30K0.99×
25Alabama~40K0.98×
26California~300K0.97×
27Louisiana~40K0.97×
28Missouri~50K0.96×
29Wisconsin~50K0.96×
30Mississippi~20K0.96×
31Texas~300K0.95×
32Nevada~30K0.92×
33Nebraska~10K0.92×
34Florida~200K0.91×
35Pennsylvania~100K0.91×
36North Carolina~90K0.91×
37Michigan~70K0.91×
38Virginia~70K0.88×
39Minnesota~40K0.88×
40South Carolina~40K0.87×
41Georgia~80K0.84×
42Illinois~90K0.83×
43Hawaii~10K0.82×
44Connecticut~30K0.81×
45Rhode Island~8K0.77×
46Massachusetts~40K0.72×
47New Jersey~60K0.71×
48New York~100K0.70×
49Delaware~6K0.68×
50Maryland~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Honda Motorcycles, United States
0.66×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Motorcycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Motorcycles audience
#·InterestCategoryAffinity×
01CivicMusic & Radio32.57×
02MotorbikeCars & Mobility32.57×
03Royal Enfield (India)Cars & Mobility29.33×
04Dirt BikesSports27.54×
05EndurocrossCars & Mobility24.89×
06PinkbikeSports19.82×
07Enduro motorcycleSports19.13×
08Cruiser (motorcycle)Cars & Mobility17.73×
09Triumph Motorcycles LtdCars & Mobility14.56×
10EnduroCars & Mobility14.37×
11Can-Am motorcyclesCars & Mobility13.85×
12Indian (motorcycle)Cars & Mobility13.14×
13Discount TireShopping12.16×
14KTMCars & Mobility11.40×
15Custom motorcycleCars & Mobility9.83×
16Freestyle MotocrossSports9.40×
17Motorcycle helmetCars & Mobility8.44×
18Cars (film)Movies & TV7.75×
19Sport bikeCars & Mobility7.51×
20Motorcycle sportSports5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Motorcycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Motorcycles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Risk AppetiteTHRILL1.20×
Family OrientationCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Motorcycles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.37×
Convenience OrientationPREMIUM0.41×
IndividualismJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Honda Motorcycles's target market in United States?

Honda Motorcycles's target market in United States covers an estimated 3,139,977 people, concentrated in California and Texas.

02

What is the gender split and age of Honda Motorcycles customers?

20.4% of the Honda Motorcycles audience are female, 79.6% are male, with an average age of 33.8 years.

03

Which brands do Honda Motorcycles fans like most?

Honda Motorcycles fans show strongest brand affinity for Discount Tire (12.16×), Endurocross (24.89×), and Civic (32.57×) over the country average.

04

Where do Honda Motorcycles fans live in United States?

Honda Motorcycles fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Motorcycles fans also like?

Beyond Honda Motorcycles itself, the audience over-indexes on Endurocross (24.89×), Civic (32.57×), Cruiser (motorcycle) (17.73×), and Dirt Bikes (27.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Honda Motorcycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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