Rascasse Audience Intelligence

Motorbike Audience in United States

A data profile of the people who buy, follow and care about Motorbike in United States — modelled from more than twelve digital signal sources. Motorbike has an estimated audience of 687,305 people in United States.

#217among Video game in United States#10124among Topic in United States#889in Cars & Mobility

The average Motorbike fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Motorcycle helmet (36× the country average).

Demographically, the Motorbike audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorbike fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorbike profile in United States.

Audience size
687K
in United States
Gender
19.5%♀
80.5% male
Age
29.8
average years
Country rank
#30254
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorbike fans

19.5% are female, 80.5% are male, average age 29.8.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Motorbike audience in United States
MetricValue
Female19.5%
Male80.5%
Average age29.8
Estimated audience size687,305
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Motorbike audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Motorbike audience comes from United States.

Worldwide audience distribution share by country for Motorbike
CountryShare
Italy20.6%
United States17.4%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorbike audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorbike fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.70×
02Texas~70K1.26×
03Mississippi~7K1.21×
04Alaska~2K1.21×
05Illinois~30K1.19×
06Georgia~20K1.16×
07Oklahoma~9K1.12×
08North Dakota~2K1.12×
09Michigan~20K1.10×
10Hawaii~3K1.10×
11South Dakota~2K1.10×
12Indiana~10K1.08×
13Vermont~1K1.08×
14Delaware~2K1.07×
15Florida~50K1.06×
16South Carolina~10K1.06×
17Arkansas~6K1.06×
18California~80K1.05×
19Nebraska~4K1.05×
20Missouri~10K1.03×
21Kentucky~9K1.03×
22Alabama~10K1.02×
23Kansas~6K1.02×
24Arizona~10K1.01×
25Nevada~7K1.01×
26Utah~6K1.01×
27Virginia~20K0.99×
28Ohio~20K0.98×
29Montana~2K0.98×
30New York~40K0.97×
31New Mexico~3K0.97×
32Washington~10K0.96×
33Maryland~10K0.96×
34Connecticut~7K0.96×
35New Jersey~20K0.95×
36Minnesota~9K0.95×
37West Virginia~3K0.95×
38Pennsylvania~20K0.94×
39Maine~2K0.94×
40Idaho~3K0.93×
41Rhode Island~2K0.93×
42Washington, District of Columbia~2K0.93×
43Colorado~10K0.91×
44Wisconsin~9K0.91×
45North Carolina~20K0.89×
46Tennessee~10K0.89×
47Iowa~5K0.89×
48New Hampshire~2K0.87×
49Massachusetts~10K0.85×
50Oregon~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Motorbike, United States
0.85×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorbike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorbike audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility37.10×
02Motorcycle helmetCars & Mobility36.00×
03Honda MotorcyclesCars & Mobility32.57×
04Dakar RallySports27.78×
05Daytona Bike WeekCars & Mobility26.41×
06Touring motorcycleCars & Mobility20.83×
07SupermotoCars & Mobility19.17×
08Motorcycle accessoriesCars & Mobility15.00×
09Bobber (motorcycle)Cars & Mobility14.44×
10Custom motorcycleCars & Mobility10.56×
11Obsessed (2009 film)Movies & TV10.54×
12Antique carCars & Mobility9.28×
13Lewis HamiltonSports8.93×
14CarcareCars & Mobility7.91×
15Auto showCars & Mobility6.76×
16Extreme sportSports5.54×
17Racing gamesGames5.27×
18Spirit HalloweenKids & Family3.99×
19AutoZoneCars & Mobility3.67×
20Planet FitnessSports3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorbike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorbike audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Risk AppetiteTHRILL2.60×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorbike audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
ExtroversionTHRILL0.75×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorbike have in United States?

Motorbike has an estimated audience of 687,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorbike fans?

19.5% of Motorbike fans are female, 80.5% are male, with an average age of 29.8 years.

03

Which brands do Motorbike fans like most?

Motorbike fans show strongest brand affinity for Motorcycle helmet (36×), Cruiser (motorcycle) (37.1×), and Touring motorcycle (20.83×) over the country average.

04

Where do Motorbike fans live in United States?

Motorbike fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Motorbike fans also like?

Beyond Motorbike itself, the audience over-indexes on Cruiser (motorcycle) (37.1×), Touring motorcycle (20.83×), Honda Motorcycles (32.57×), and Motorcycle accessories (15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Motorbike audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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