Motorbike Audience in United States

Motorbike has an estimated audience of 687,305 people in United States. 19.5% are female, 80.5% are male, average age 29.8. Top regions: California, Florida, Texas. Top brand affinities: Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, Motorcycle accessories, Custom motorcycle.
The average Motorbike fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Cruiser (motorcycle) (38.33× the country average). Demographically, the Motorbike audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Video game
Demographics of Motorbike fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 29.8 |
| Estimated audience size | 687,305 |
Audience persona
The typical Motorbike fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 80,204 | 1.06× |
| Florida | 48,642 | 1.05× |
| Texas | 46,785 | 0.79× |
| New York | 32,663 | 0.85× |
| Illinois | 16,786 | 0.73× |
| South Carolina | 16,375 | 1.58× |
| Georgia | 15,983 | 0.75× |
| New Jersey | 14,753 | 0.84× |
| Virginia | 14,166 | 0.85× |
| Michigan | 13,440 | 0.75× |
| Colorado | 13,245 | 1.22× |
| Washington | 12,847 | 0.93× |
| Ohio | 12,482 | 0.59× |
| North Carolina | 12,277 | 0.59× |
| Pennsylvania | 11,851 | 0.51× |
| Arizona | 11,417 | 0.81× |
| Tennessee | 9,384 | 0.68× |
| Massachusetts | 8,476 | 0.63× |
| Oregon | 8,230 | 1.04× |
| Maryland | 8,087 | 0.68× |
| Indiana | 7,427 | 0.59× |
| Missouri | 6,926 | 0.63× |
| Minnesota | 6,536 | 0.66× |
| Wisconsin | 6,306 | 0.61× |
| Nevada | 4,764 | 0.72× |
| Arkansas | 4,485 | 0.79× |
| Alabama | 4,477 | 0.47× |
| Mississippi | 4,328 | 0.76× |
| Connecticut | 4,317 | 0.63× |
| Kentucky | 4,317 | 0.5× |
| Utah | 4,207 | 0.68× |
| Louisiana | 4,169 | 0.47× |
| Oklahoma | 4,073 | 0.53× |
| Hawaii | 3,940 | 1.33× |
| Kansas | 3,850 | 0.71× |
| Idaho | 3,574 | 1.04× |
| West Virginia | 3,573 | 1.12× |
| Alaska | 3,565 | 2.42× |
| Iowa | 3,394 | 0.6× |
| Nebraska | 3,363 | 0.98× |
| Montana | 3,108 | 1.63× |
| New Mexico | 3,107 | 0.9× |
| South Dakota | 3,068 | 1.93× |
| North Dakota | 2,987 | 2.12× |
| New Hampshire | 2,944 | 1.09× |
| Wyoming | 2,890 | 2.84× |
| Rhode Island | 2,843 | 1.3× |
| Maine | 2,841 | 1.15× |
| Vermont | 2,796 | 2.32× |
| Delaware | 2,546 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruiser (motorcycle) | 38.33× | Cars & Mobility |
| Motorcycle helmet | 27.03× | Cars & Mobility |
| Touring motorcycle | 22.48× | Cars & Mobility |
| Motorcycle accessories | 17.12× | Cars & Mobility |
| Custom motorcycle | 12.22× | Cars & Mobility |
| Supermoto | 21.36× | Cars & Mobility |
| Dakar Rally | 28.71× | Sports |
| Lewis Hamilton | 14.18× | Sports |
| Café racer | 20.95× | Cars & Mobility |
| PSV Eindhoven | 36.47× | Sports |
| Back to the Future | 12.25× | Movies & TV |
| Antique car | 8.28× | Cars & Mobility |
| Planet Fitness | 3.35× | Sports |
| Honda Motorcycles | 13.5× | Cars & Mobility |
| Racing games | 5.89× | Games |
| Obsessed (2009 film) | 9.74× | Movies & TV |
| Feyenoord | 31.2× | Sports |
| Carcare | 7.04× | Cars & Mobility |
| Bass guitar | 3.47× | Music & Radio |
| Bobber (motorcycle) | 15.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Family Orientation | CONSERVATISM | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.9% |
| United States | 17.6% |
| India | 9.1% |
See Motorbike audiences in other countries
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Frequently asked questions
How many fans does Motorbike have in United States?
Motorbike has an estimated audience of 687,305 people in United States, concentrated in California and Florida.
What is the gender split and age of Motorbike fans?
19.5% of Motorbike fans are female, 80.5% are male, with an average age of 29.8 years.
Which brands do Motorbike fans like most?
Motorbike fans show strongest brand affinity for Cruiser (motorcycle) (38.33×), Motorcycle helmet (27.03×), and Touring motorcycle (22.48×) over the country average.
Where do Motorbike fans live in United States?
Motorbike fans in United States are most concentrated in California (reach 80,204), Florida (reach 48,642), and Texas (reach 46,785). These three regions account for the largest share of the active audience.
What other brands do Motorbike fans also like?
Beyond Motorbike itself, the audience over-indexes on Motorcycle helmet (27.03×), Touring motorcycle (22.48×), Motorcycle accessories (17.12×), and Custom motorcycle (12.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Motorbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.