Daytona Bike Week Audience in United States

Daytona Bike Week logo

Daytona Bike Week has an estimated audience of 842,927 people in United States. 29.3% are female, 70.7% are male, average age 41.3. Top regions: Florida, Georgia, New York. Top brand affinities: Sisters (2015 film), Sturgis Motorcycle Rally, Skype Technologies, American Chopper, Softail.

The average Daytona Bike Week fan in United States is 41.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, New York. Top brand affinities include Sisters (2015 film), Sturgis Motorcycle Rally, Skype Technologies, with strongest over-indexing on Sisters (2015 film) (98.37× the country average). Demographically, the Daytona Bike Week audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Event

Demographics of Daytona Bike Week fans

Demographic split for Daytona Bike Week audience in United States
MetricValue
Female29.3%
Male70.7%
Average age41.3
Estimated audience size842,927

Audience persona

The typical Daytona Bike Week fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sisters (2015 film).

Top regions in United States

Top regions ranked by reach for Daytona Bike Week in United States
RegionReachAffinity
Florida405,3197.1×
Georgia44,4781.71×
New York36,5880.78×
North Carolina33,3141.31×
Ohio32,8241.26×
Pennsylvania32,0621.13×
Texas27,2730.38×
Tennessee26,7321.58×
South Carolina25,0541.98×
Michigan21,9150.99×
California21,7190.23×
Virginia20,0700.98×
Illinois19,9550.71×
Indiana17,0831.11×
Massachusetts16,6511×
New Jersey14,9230.7×
Kentucky14,6141.38×
Alabama13,7761.17×
Wisconsin12,5790.99×
Maryland11,5950.8×
Missouri10,6450.78×
Minnesota10,0520.83×
Connecticut9,5101.12×
Colorado7,6670.58×
Louisiana7,6480.7×
Arizona7,1480.42×
Oklahoma6,6000.71×
New Hampshire6,5731.98×
Iowa6,3480.91×
West Virginia5,8561.49×
Washington5,3950.32×
Mississippi5,3620.77×
Arkansas4,4160.64×
Maine4,1801.38×
Kansas3,6200.54×
South Dakota3,4841.79×
Nebraska3,1620.75×
Nevada3,0620.38×
Oregon2,6950.28×
Rhode Island2,6781×
Utah2,3170.31×
Delaware2,1680.93×
New Mexico1,7760.42×
Vermont1,5161.02×
North Dakota1,5030.87×
Washington, District of Columbia1,4940.59×
Idaho1,4900.35×
Montana1,2030.51×
Alaska8280.46×
Wyoming8210.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daytona Bike Week audience
BrandAffinityCategory
Sisters (2015 film)98.37×Movies & TV
Sturgis Motorcycle Rally32.7×Cars & Mobility
Skype Technologies176.68×Internet & Social Media
American Chopper19.82×Cars & Mobility
Softail26.32×Cars & Mobility
Civic26.41×Music & Radio
Tripod81.09×Technology & Electronics
Tadanobu Asano65.71×Movies & TV
Cruiser (motorcycle)12.66×Cars & Mobility
Rinko Kikuchi56.5×Fashion & Accessoires
Dead Silence45.44×Movies & TV
Biketoberfest42.05×Cars & Mobility
Café racer17.35×Cars & Mobility
Indian (motorcycle)8.89×Cars & Mobility
Black and White Photography16.39×Arts & Culture
The Motorcycle Diaries (film)53.25×Movies & TV
Motorcycling4.44×Cars & Mobility
Motorbike26.41×Cars & Mobility
Custom motorcycle5.65×Cars & Mobility
Sport bike5.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daytona Bike Week audience
TraitClusterScore
PatriotismCONSERVATISM2.72
Risk AppetiteTHRILL1.37
Pet OwnershipJOY1.29
DIY MentalityTHRILL1.29
IndividualismJOY1.27
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Daytona Bike Week
CountryShare
United States86.9%
Canada8.0%
Japan0.5%

See Daytona Bike Week audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Daytona Bike Week have in United States?

Daytona Bike Week has an estimated audience of 842,927 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Daytona Bike Week fans?

29.3% of Daytona Bike Week fans are female, 70.7% are male, with an average age of 41.3 years.

Which brands do Daytona Bike Week fans like most?

Daytona Bike Week fans show strongest brand affinity for Sisters (2015 film) (98.37×), Sturgis Motorcycle Rally (32.7×), and Skype Technologies (176.68×) over the country average.

Where do Daytona Bike Week fans live in United States?

Daytona Bike Week fans in United States are most concentrated in Florida (reach 405,319), Georgia (reach 44,478), and New York (reach 36,588). These three regions account for the largest share of the active audience.

What other brands do Daytona Bike Week fans also like?

Beyond Daytona Bike Week itself, the audience over-indexes on Sturgis Motorcycle Rally (32.7×), Skype Technologies (176.68×), American Chopper (19.82×), and Softail (26.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona Bike Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.