Rascasse Audience Intelligence

Daytona Bike Week Audience in United States

A data profile of the people who buy, follow and care about Daytona Bike Week in United States — modelled from more than twelve digital signal sources. Daytona Bike Week has an estimated audience of 842,854 people in United States.

#302among Event in United States#808in Cars & Mobility

The average Daytona Bike Week fan in United States is 41.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, New York.

Top brand affinities include Sisters (2015 film), The Motorcycle Diaries (film), Sturgis Motorcycle Rally, with strongest over-indexing on Sisters (2015 film) (98.37× the country average).

Demographically, the Daytona Bike Week audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daytona Bike Week fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sisters (2015 film).

Category: Cars & Mobility · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daytona Bike Week profile in United States.

Audience size
843K
in United States
Gender
29.3%♀
70.7% male
Age
41.3
average years
Country rank
#26533
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daytona Bike Week fans

29.3% are female, 70.7% are male, average age 41.3.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Daytona Bike Week audience in United States
MetricValue
Female29.3%
Male70.7%
Average age41.3
Estimated audience size842,854
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Daytona Bike Week audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Daytona Bike Week audience comes from United States.

Worldwide audience distribution share by country for Daytona Bike Week
CountryShare
United States86.9%
Canada8.0%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daytona Bike Week audience in United States is strongest.

Fig. 05

Top regions by affinity

Daytona Bike Week fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K6.33×
02South Carolina~20K1.94×
03New Hampshire~6K1.91×
04Georgia~40K1.59×
05South Dakota~3K1.53×
06West Virginia~6K1.42×
07Tennessee~20K1.41×
08North Carolina~30K1.31×
09Maine~4K1.30×
10Ohio~30K1.27×
11Kentucky~10K1.26×
12Alabama~10K1.17×
13Pennsylvania~30K1.12×
14Indiana~20K1.10×
15Vermont~2K1.08×
16Connecticut~9K1.06×
17Delaware~2K1.04×
18Wisconsin~10K1.02×
19Rhode Island~3K1.00×
20North Dakota~2K1.00×
21Michigan~20K0.99×
22Iowa~7K0.99×
23Massachusetts~20K0.98×
24Virginia~20K0.94×
25Minnesota~10K0.88×
26Alaska~2K0.88×
27Mississippi~6K0.85×
28Nebraska~4K0.85×
29Montana~2K0.85×
30Maryland~10K0.81×
31Arkansas~6K0.81×
32Missouri~10K0.80×
33Hawaii~3K0.80×
34Washington, District of Columbia~2K0.80×
35Louisiana~9K0.79×
36Oklahoma~7K0.76×
37Idaho~3K0.76×
38New Mexico~3K0.75×
39New York~30K0.73×
40Kansas~5K0.73×
41New Jersey~20K0.71×
42Illinois~20K0.69×
43Colorado~9K0.65×
44Nevada~5K0.63×
45Utah~5K0.63×
46Oregon~6K0.59×
47Arizona~9K0.54×
48Washington~8K0.49×
49Texas~30K0.41×
50California~30K0.30×
Fig. 06

Affinity by region

Affinity by region — Daytona Bike Week, United States
0.30×1.00×6.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daytona Bike Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daytona Bike Week audience
#·InterestCategoryAffinity×
01Skype TechnologiesInternet & Social Media176.68×
02Sisters (2015 film)Movies & TV98.37×
03TripodTechnology & Electronics81.09×
04Tadanobu AsanoMovies & TV65.71×
05Lena Meyer-LandrutMusic & Radio64.80×
06Rinko KikuchiFashion & Accessoires56.50×
07The Motorcycle Diaries (film)Movies & TV53.25×
08Dead SilenceMovies & TV45.44×
09BiketoberfestCars & Mobility42.05×
10Sturgis Motorcycle RallyCars & Mobility32.70×
11CivicMusic & Radio26.41×
12MotorbikeCars & Mobility26.41×
13SoftailCars & Mobility26.32×
14American ChopperCars & Mobility19.82×
15Black and White PhotographyArts & Culture16.39×
16Cruiser (motorcycle)Cars & Mobility12.66×
17Indian (motorcycle)Cars & Mobility8.89×
18Red Digital Cinema Camera CompanyTechnology & Electronics5.79×
19Custom motorcycleCars & Mobility5.65×
20MotorcyclingCars & Mobility4.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daytona Bike Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daytona Bike Week audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Luxury OrientationPREMIUM1.43×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daytona Bike Week audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
TraditionCONSERVATISM0.74×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daytona Bike Week have in United States?

Daytona Bike Week has an estimated audience of 842,854 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Daytona Bike Week fans?

29.3% of Daytona Bike Week fans are female, 70.7% are male, with an average age of 41.3 years.

03

Which brands do Daytona Bike Week fans like most?

Daytona Bike Week fans show strongest brand affinity for Sisters (2015 film) (98.37×), The Motorcycle Diaries (film) (53.25×), and Sturgis Motorcycle Rally (32.7×) over the country average.

04

Where do Daytona Bike Week fans live in United States?

Daytona Bike Week fans in United States are most concentrated in Florida (reach ~400K), Georgia (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Daytona Bike Week fans also like?

Beyond Daytona Bike Week itself, the audience over-indexes on The Motorcycle Diaries (film) (53.25×), Sturgis Motorcycle Rally (32.7×), Skype Technologies (176.68×), and American Chopper (19.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona Bike Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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