Softail Audience in United States

Softail has an estimated audience of 2,041,475 people in United States. 16.3% are female, 83.7% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Touring motorcycle, Chopper (motorcycle), Motorcycle helmet, Diabetes mellitus awareness.

The average Softail fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Touring motorcycle, Chopper (motorcycle), with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Softail audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Softail fans

Demographic split for Softail audience in United States
MetricValue
Female16.3%
Male83.7%
Average age42.5
Estimated audience size2,041,475

Audience persona

The typical Softail fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Softail in United States
RegionReachAffinity
California204,1580.91×
Texas137,3400.78×
Florida93,2540.67×
Indiana86,1192.31×
Ohio64,5881.03×
North Carolina62,5961.02×
New York61,1620.54×
Pennsylvania56,5210.82×
Illinois54,0140.79×
Georgia41,3920.66×
Tennessee40,1240.98×
Arizona39,6320.95×
Missouri35,2411.07×
Michigan34,1050.64×
South Carolina32,9901.07×
Wisconsin31,1431.01×
Washington29,2840.72×
Colorado29,2020.91×
Kentucky27,1951.06×
Virginia27,1370.55×
Iowa27,0531.61×
New Jersey25,9190.5×
Oklahoma24,1781.07×
Massachusetts24,0970.6×
Minnesota23,3530.8×
Alabama22,3750.78×
Kansas19,4021.21×
Maryland19,3590.55×
Connecticut17,9800.88×
Louisiana17,6740.67×
Oregon17,6270.75×
Nevada16,2800.82×
Utah13,9150.76×
Arkansas13,4210.8×
New Mexico13,1711.29×
Mississippi10,3370.61×
Idaho10,3051.01×
Nebraska9,5330.93×
Hawaii8,6860.99×
New Hampshire8,6541.08×
West Virginia8,5330.9×
Maine8,3511.14×
Alaska7,8611.8×
Montana7,4231.31×
South Dakota7,3271.55×
North Dakota6,5861.57×
Wyoming6,3722.11×
Rhode Island6,2670.96×
Vermont6,1641.72×
Delaware6,0801.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Softail audience
BrandAffinityCategory
Autism Awareness19.03×Health
Touring motorcycle19.04×Cars & Mobility
Chopper (motorcycle)20.24×Cars & Mobility
Motorcycle helmet17.68×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Cruiser (motorcycle)19.9×Cars & Mobility
Honda Motorcycles25.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Custom motorcycle12.22×Cars & Mobility
Singer-songwriter5.51×Music & Radio
CarGurus7.53×Cars & Mobility
Motorcycle accessories9.7×Cars & Mobility
Income tax13.19×Business & Career
AutoZone4.06×Cars & Mobility
Triumph Motorcycles Ltd16.15×Cars & Mobility
Google Maps3.18×Internet & Social Media
Ducati10.41×Cars & Mobility
Suzuki8.78×Cars & Mobility
Capital One2.96×Business & Career
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Softail audience
TraitClusterScore
PatriotismCONSERVATISM1.97
DIY MentalityTHRILL1.53
ExtroversionTHRILL1.51
Need for SecurityCONSERVATISM1.49
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Softail
CountryShare
United States33.8%
Japan11.3%
Italy7.9%

See Softail audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Softail have in United States?

Softail has an estimated audience of 2,041,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Softail fans?

16.3% of Softail fans are female, 83.7% are male, with an average age of 42.5 years.

Which brands do Softail fans like most?

Softail fans show strongest brand affinity for Autism Awareness (19.03×), Touring motorcycle (19.04×), and Chopper (motorcycle) (20.24×) over the country average.

Where do Softail fans live in United States?

Softail fans in United States are most concentrated in California (reach 204,158), Texas (reach 137,340), and Florida (reach 93,254). These three regions account for the largest share of the active audience.

What other brands do Softail fans also like?

Beyond Softail itself, the audience over-indexes on Touring motorcycle (19.04×), Chopper (motorcycle) (20.24×), Motorcycle helmet (17.68×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.