Rascasse Audience Intelligence

Softail Audience in United States

A data profile of the people who buy, follow and care about Softail in United States — modelled from more than twelve digital signal sources. Softail has an estimated audience of 2,041,475 people in United States.

#6252among Topic in United States#472in Cars & Mobility

The average Softail fan in United States is 42.5 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Touring motorcycle, Cruiser (motorcycle), Motorcycle helmet, with strongest over-indexing on Touring motorcycle (33.63× the country average).

Demographically, the Softail audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Softail fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Softail profile in United States.

Audience size
2M
in United States
Gender
16.3%♀
83.7% male
Age
42.5
average years
Country rank
#13999
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Softail fans

16.3% are female, 83.7% are male, average age 42.5.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Softail audience in United States
MetricValue
Female16.3%
Male83.7%
Average age42.5
Estimated audience size2,041,475
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Softail audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Softail audience comes from United States.

Worldwide audience distribution share by country for Softail
CountryShare
United States33.8%
Japan11.3%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Softail audience in United States is strongest.

Fig. 05

Top regions by affinity

Softail fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K10.84×
02Indiana~60K1.69×
03Iowa~20K1.27×
04South Dakota~5K1.12×
05Alaska~5K1.10×
06Vermont~4K1.10×
07North Dakota~5K1.09×
08Kansas~20K1.07×
09New Mexico~10K1.04×
10Montana~6K1.03×
11West Virginia~10K1.00×
12New Hampshire~8K1.00×
13Maine~7K0.99×
14Delaware~6K0.99×
15Oklahoma~20K0.98×
16Idaho~10K0.97×
17Rhode Island~6K0.97×
18Wisconsin~30K0.96×
19Arkansas~20K0.96×
20Nebraska~10K0.96×
21Hawaii~8K0.96×
22Kentucky~20K0.95×
23Tennessee~40K0.92×
24South Carolina~30K0.92×
25Minnesota~30K0.92×
26Washington, District of Columbia~6K0.92×
27Mississippi~20K0.91×
28Ohio~60K0.90×
29Arizona~40K0.90×
30North Carolina~50K0.88×
31Connecticut~20K0.88×
32Nevada~20K0.88×
33Louisiana~20K0.87×
34Utah~20K0.87×
35Alabama~20K0.86×
36Colorado~30K0.85×
37Oregon~20K0.85×
38Pennsylvania~60K0.80×
39Illinois~50K0.79×
40California~200K0.78×
41Washington~30K0.77×
42Maryland~30K0.77×
43Michigan~40K0.75×
44Massachusetts~30K0.75×
45Georgia~50K0.73×
46Virginia~40K0.72×
47Florida~100K0.70×
48New Jersey~40K0.70×
49Texas~100K0.69×
50New York~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Softail, United States
0.59×1.00×10.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Softail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Softail audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility36.72×
02Touring motorcycleCars & Mobility33.63×
03Laconia Motorcycle WeekCars & Mobility33.50×
04Easy RiderMovies & TV32.82×
05Bobber (motorcycle)Cars & Mobility29.90×
06Daytona Bike WeekCars & Mobility26.32×
07J&P CyclesCars & Mobility25.87×
08Motorcycle helmetCars & Mobility25.71×
09Custom motorcycleCars & Mobility20.12×
10West Coast ChoppersFashion & Accessoires18.05×
11Chopper (motorcycle)Cars & Mobility17.21×
12Motorcycle accessoriesCars & Mobility16.20×
13Sons of AnarchyMovies & TV15.20×
14Triumph Motorcycles LtdCars & Mobility13.97×
15SuzukiCars & Mobility7.49×
16Antique carCars & Mobility6.92×
17MotorboatCars & Mobility5.80×
18Lawn mowerHome & Garden4.49×
19Discount TireShopping3.99×
20AutoZoneCars & Mobility3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Softail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Softail audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.42×
Need for SecurityCONSERVATISM1.99×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Softail audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.74×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Softail have in United States?

Softail has an estimated audience of 2,041,475 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Softail fans?

16.3% of Softail fans are female, 83.7% are male, with an average age of 42.5 years.

03

Which brands do Softail fans like most?

Softail fans show strongest brand affinity for Touring motorcycle (33.63×), Cruiser (motorcycle) (36.72×), and Motorcycle helmet (25.71×) over the country average.

04

Where do Softail fans live in United States?

Softail fans in United States are most concentrated in Missouri (reach ~400K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Softail fans also like?

Beyond Softail itself, the audience over-indexes on Cruiser (motorcycle) (36.72×), Motorcycle helmet (25.71×), Custom motorcycle (20.12×), and Motorcycle accessories (16.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Softail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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