Softail Audience in United States

Softail logo

Softail has an estimated audience of 2,041,475 people in United States. 16.3% are female, 83.7% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Kennesaw State University, N1 road (South Africa), Minnesota, Israel.

The average Softail fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Kennesaw State University, N1 road (South Africa), with strongest over-indexing on Urban Outfitters (2.69× the country average). Demographically, the Softail audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Softail fans

Demographic split for Softail audience in United States
MetricValue
Female16.3%
Male83.7%
Average age42.5
Estimated audience size2,041,475

Audience persona

The typical Softail fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Softail in United States
RegionReachAffinity
California204,1580.91×
Texas137,3400.78×
Florida93,2540.67×
Indiana86,1192.31×
Ohio64,5881.03×
North Carolina62,5961.02×
New York61,1620.54×
Pennsylvania56,5210.82×
Illinois54,0140.79×
Georgia41,3920.66×
Tennessee40,1240.98×
Arizona39,6320.95×
Missouri35,2411.07×
Michigan34,1050.64×
South Carolina32,9901.07×
Wisconsin31,1431.01×
Washington29,2840.72×
Colorado29,2020.91×
Kentucky27,1951.06×
Virginia27,1370.55×
Iowa27,0531.61×
New Jersey25,9190.5×
Oklahoma24,1781.07×
Massachusetts24,0970.6×
Minnesota23,3530.8×
Alabama22,3750.78×
Kansas19,4021.21×
Maryland19,3590.55×
Connecticut17,9800.88×
Louisiana17,6740.67×
Oregon17,6270.75×
Nevada16,2800.82×
Utah13,9150.76×
Arkansas13,4210.8×
New Mexico13,1711.29×
Mississippi10,3370.61×
Idaho10,3051.01×
Nebraska9,5330.93×
Hawaii8,6860.99×
New Hampshire8,6541.08×
West Virginia8,5330.9×
Maine8,3511.14×
Alaska7,8611.8×
Montana7,4231.31×
South Dakota7,3271.55×
North Dakota6,5861.57×
Wyoming6,3722.11×
Rhode Island6,2670.96×
Vermont6,1641.72×
Delaware6,0801.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Softail audience
BrandAffinityCategory
Urban Outfitters2.69×Shopping
Kennesaw State University16.69×Business & Career
N1 road (South Africa)5.03×Travel & Leisure
Minnesota1.81×Travel & Leisure
Israel2.09×Travel & Leisure
Bank account2.29×Business & Career
Irrigation sprinkler8.78×Home & Garden
Acoustic music3.4×Music & Radio
UK garage4.04×Music & Radio
Unique Gifts1.67×Shopping
The Evil Dead (franchise)12.69×Movies & TV
Monogram2.63×Home & Garden
JDSU2.08×Business & Career
Notre Dame Fighting Irish football3.35×Sports
Diane Sawyer5.71×Movies & TV
Home staging3.25×Home & Garden
WESH2.96×Movies & TV
Noodle (Gorillaz)2.15×Music & Radio
MK2.49×Music & Radio
Glossier3.11×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Softail audience
TraitClusterScore
PatriotismCONSERVATISM1.97
DIY MentalityTHRILL1.53
ExtroversionTHRILL1.51
Need for SecurityCONSERVATISM1.49
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Softail
CountryShare
United States33.8%
Japan11.3%
Italy7.9%

See Softail audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Softail have in United States?

Softail has an estimated audience of 2,041,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Softail fans?

16.3% of Softail fans are female, 83.7% are male, with an average age of 42.5 years.

Which brands do Softail fans like most?

Softail fans show strongest brand affinity for Urban Outfitters (2.69×), Kennesaw State University (16.69×), and N1 road (South Africa) (5.03×) over the country average.

Where do Softail fans live in United States?

Softail fans in United States are most concentrated in California (reach 204,158), Texas (reach 137,340), and Florida (reach 93,254). These three regions account for the largest share of the active audience.

What other brands do Softail fans also like?

Beyond Softail itself, the audience over-indexes on Kennesaw State University (16.69×), N1 road (South Africa) (5.03×), Minnesota (1.81×), and Israel (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.