Softail Audience in Germany
Softail has an estimated audience of 275,553 people in Germany. 16.6% are female, 83.4% are male, average age 40.7. Top brand affinities: Chopper (motorcycle), Test Drive (series), Harley-Davidson, Ducati, Suzuki.
Top brand affinities include Chopper (motorcycle), Test Drive (series), Harley-Davidson, with strongest over-indexing on Chopper (motorcycle) (17.4× the country average). Demographically, the Softail audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Cars & Mobility · Type: Topic
Demographics of Softail fans
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 40.7 |
| Estimated audience size | 275,553 |
Audience persona
The typical Softail fan in Germany is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Chopper (motorcycle).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chopper (motorcycle) | 17.4× | Cars & Mobility |
| Test Drive (series) | 21.84× | Cars & Mobility |
| Harley-Davidson | 8.79× | Cars & Mobility |
| Ducati | 11.46× | Cars & Mobility |
| Suzuki | 8.63× | Cars & Mobility |
| Boss Hoss Cycles | 29.69× | Cars & Mobility |
| Moto Guzzi | 16.3× | Cars & Mobility |
| POLO Motorrad | 16.89× | Cars & Mobility |
| MotoGP | 6.64× | Sports |
| Honda | 6.29× | Cars & Mobility |
| Piaggio | 15.91× | Cars & Mobility |
| Automotive lighting | 6.93× | Cars & Mobility |
| KTM | 7.87× | Cars & Mobility |
| Aprilia | 12.07× | Cars & Mobility |
| ORTOVOX | 20× | Fashion & Accessoires |
| American Chopper | 8.28× | Cars & Mobility |
| BMW Motorrad | 5.81× | Cars & Mobility |
| Mountain biking | 4.22× | Sports |
| Sons of Anarchy | 8.18× | Movies & TV |
| Hang gliding | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.7 |
| Risk Appetite | THRILL | 1.45 |
| DIY Mentality | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.24 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Japan | 11.3% |
| Italy | 7.9% |
See Softail audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.