Softail Audience in Germany
Softail has an estimated audience of 275,553 people in Germany. 16.6% are female, 83.4% are male, average age 40.7. Top brand affinities: Haberler, Eden Eternal, Urban Outfitters, Chalkidiki, Irrigation sprinkler.
Top brand affinities include Haberler, Eden Eternal, Urban Outfitters, with strongest over-indexing on Haberler (1.68× the country average). Demographically, the Softail audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Cars & Mobility · Type: Topic
Demographics of Softail fans
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 40.7 |
| Estimated audience size | 275,553 |
Audience persona
The typical Softail fan in Germany is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Haberler.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 1.68× | News |
| Eden Eternal | 21.84× | Games |
| Urban Outfitters | 1.84× | Shopping |
| Chalkidiki | 4.35× | Travel & Leisure |
| Irrigation sprinkler | 8.63× | Home & Garden |
| Pediatric Hematology and Oncology | 8.69× | Health |
| Jack White | 1.66× | Movies & TV |
| 3D printing | 1.79× | Technology & Electronics |
| Time (magazine) | 1.67× | News |
| Acoustic music | 2.63× | Music & Radio |
| Groningen | 4.2× | Travel & Leisure |
| Hypertrophy | 11.46× | Health |
| Godzilla (1954 film) | 2.93× | Movies & TV |
| Carrie (novel) | 3.46× | Literature |
| Keukenhof | 5.96× | Travel & Leisure |
| Gouda cheese | 12.22× | Food & Beverages |
| Minestrone | 1.5× | Food & Beverages |
| N1 road (South Africa) | 3.83× | Travel & Leisure |
| Harvard School of Dental Medicine | 5.92× | Business & Career |
| Peć | 5.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.7 |
| Risk Appetite | THRILL | 1.45 |
| DIY Mentality | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.24 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Japan | 11.3% |
| Italy | 7.9% |
See Softail audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.