Rascasse Audience Intelligence

Softail Audience in Germany

A data profile of the people who buy, follow and care about Softail in Germany — modelled from more than twelve digital signal sources. Softail has an estimated audience of 275,553 people in Germany.

#6445among Topic in Germany#804in Cars & Mobility

The average Softail fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American Chopper, Chopper (motorcycle), Custom motorcycle, with strongest over-indexing on American Chopper (22.88× the country average).

Demographically, the Softail audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Softail fan in Germany is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for American Chopper.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Softail profile in Germany.

Audience size
276K
in Germany
Gender
16.6%♀
83.4% male
Age
40.7
average years
Country rank
#18451
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Softail fans

16.6% are female, 83.4% are male, average age 40.7.

Fig. 02

Gender split

16.6%
Female
83.4%
Male
Demographic split for Softail audience in Germany
MetricValue
Female16.6%
Male83.4%
Average age40.7
Estimated audience size275,553
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Softail audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4926%
50+21%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Softail audience comes from Germany.

Worldwide audience distribution share by country for Softail
CountryShare
United States33.8%
Japan11.3%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Softail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Softail fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.15×
02Saarland~3K1.02×
03Brandenburg~9K1.01×
04Mecklenburg-Vorpommern~5K1.01×
05Schleswig-Holstein~10K0.99×
06Sachsen-Anhalt~7K0.99×
07Thüringen~7K0.99×
08Rheinland-Pfalz~10K0.97×
09Hamburg~6K0.97×
10Niedersachsen~30K0.95×
11Sachsen~10K0.95×
12Berlin~10K0.95×
13Nordrhein-Westfalen~60K0.94×
14Baden-Württemberg~40K0.94×
15Hessen~20K0.94×
16Bayern~40K0.93×
Fig. 06

Affinity by region

Affinity by region — Softail, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Softail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Softail audience
#·InterestCategoryAffinity×
01Boss Hoss CyclesCars & Mobility32.29×
02American ChopperCars & Mobility22.88×
03Chopper (motorcycle)Cars & Mobility18.27×
04PiaggioCars & Mobility16.36×
05Test Drive (series)Cars & Mobility14.18×
06Moto GuzziCars & Mobility14.13×
07Superbike World ChampionshipSports12.84×
08Cruiser (motorcycle)Cars & Mobility12.02×
09SmallvilleMovies & TV11.59×
10DucatiCars & Mobility10.79×
11Sons of AnarchyMovies & TV10.23×
12Henry CavillMovies & TV9.55×
13Custom motorcycleCars & Mobility9.42×
14Harley-DavidsonCars & Mobility8.21×
15VespaCars & Mobility7.64×
16MotoGPSports7.59×
17Motorcycle helmetCars & Mobility7.36×
18SuzukiCars & Mobility6.61×
19HondaCars & Mobility6.55×
20Motorcycle accessoriesCars & Mobility5.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Softail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Softail audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.28×
Quality AwarenessPREMIUM1.89×
ExtroversionTHRILL1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Softail audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.60×
CreativityOPEN0.67×
Price SensitivityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Softail have in Germany?

Softail has an estimated audience of 275,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Softail fans?

16.6% of Softail fans are female, 83.4% are male, with an average age of 40.7 years.

03

Which brands do Softail fans like most?

Softail fans show strongest brand affinity for American Chopper (22.88×), Chopper (motorcycle) (18.27×), and Custom motorcycle (9.42×) over the country average.

04

Where do Softail fans live in Germany?

Softail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Softail fans also like?

Beyond Softail itself, the audience over-indexes on Chopper (motorcycle) (18.27×), Custom motorcycle (9.42×), Cruiser (motorcycle) (12.02×), and Boss Hoss Cycles (32.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Softail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Softail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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