A data profile of the people who buy, follow and care about Sons of Anarchy in Germany — modelled from more than twelve digital signal sources. Sons of Anarchy has an estimated audience of 1,356,128 people in Germany.
The average Sons of Anarchy fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Charlie Hunnam, Lucifer, Prison Break, with strongest over-indexing on Charlie Hunnam (38.16× the country average).
Demographically, the Sons of Anarchy audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sons of Anarchy fan in Germany is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Charlie Hunnam.
The key figures that characterise the Sons of Anarchy profile in Germany.
39.0% are female, 61.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 38.0 |
| Estimated audience size | 1,356,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 12% |
of the worldwide Sons of Anarchy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.9% |
| Germany | 8.8% |
| United Kingdom | 6.7% |
Where the Sons of Anarchy audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 03 | Schleswig-Holstein | ~50K | 1.15× | |
| 04 | Sachsen-Anhalt | ~40K | 1.15× | |
| 05 | Niedersachsen | ~100K | 1.11× | |
| 06 | Mecklenburg-Vorpommern | ~30K | 1.10× | |
| 07 | Rheinland-Pfalz | ~70K | 1.09× | |
| 08 | Brandenburg | ~40K | 1.05× | |
| 09 | Thüringen | ~30K | 0.94× | |
| 10 | Hessen | ~90K | 0.93× | |
| 11 | Hamburg | ~30K | 0.89× | |
| 12 | Bayern | ~200K | 0.87× | |
| 13 | Baden-Württemberg | ~200K | 0.86× | |
| 14 | Sachsen | ~60K | 0.86× | |
| 15 | Bremen | ~10K | 0.84× | |
| 16 | Berlin | ~50K | 0.81× |
The strongest cross-interests of the Sons of Anarchy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlie Hunnam | Movies & TV | 38.16× | ||
| 02 | Good Omens | Movies & TV | 28.46× | ||
| 03 | What We Do in the Shadows | Movies & TV | 23.49× | ||
| 04 | Twin Peaks | Movies & TV | 20.80× | ||
| 05 | Yvonne Strahovski | Movies & TV | 20.72× | ||
| 06 | FX (TV channel) | Movies & TV | 20.61× | ||
| 07 | Prison Break | Movies & TV | 19.34× | ||
| 08 | Lucifer | Movies & TV | 18.74× | ||
| 09 | The Man in the High Castle | Movies & TV | 16.98× | ||
| 10 | Jared Padalecki | Movies & TV | 16.02× | ||
| 11 | Emma Stone | Movies & TV | 15.53× | ||
| 12 | The Sopranos | Movies & TV | 15.25× | ||
| 13 | Open eBook | Technology & Electronics | 13.92× | ||
| 14 | Malcolm in the Middle | Movies & TV | 13.61× | ||
| 15 | Margaret Qualley | Movies & TV | 11.74× | ||
| 16 | Quentin Tarantino | Movies & TV | 9.91× | ||
| 17 | Outlander (film) | Movies & TV | 9.63× | ||
| 18 | Scarlett Johansson | Movies & TV | 8.17× | ||
| 19 | True Detective | Movies & TV | 6.19× | ||
| 20 | The Rookie | Movies & TV | 5.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Sons of Anarchy has an estimated audience of 1,356,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
39.0% of Sons of Anarchy fans are female, 61.0% are male, with an average age of 38.0 years.
Sons of Anarchy fans show strongest brand affinity for Charlie Hunnam (38.16×), Lucifer (18.74×), and Prison Break (19.34×) over the country average.
Sons of Anarchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sons of Anarchy itself, the audience over-indexes on Lucifer (18.74×), Prison Break (19.34×), Twin Peaks (20.8×), and Emma Stone (15.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sons of Anarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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