Sons of Anarchy Audience in Germany
Sons of Anarchy has an estimated audience of 1,327,325 people in Germany. 39.0% are female, 61.0% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charlie Hunnam, Lucifer, Prison Break, Twin Peaks, Emma Stone.
The average Sons of Anarchy fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charlie Hunnam, Lucifer, Prison Break, with strongest over-indexing on Charlie Hunnam (38.16× the country average). Demographically, the Sons of Anarchy audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Sons of Anarchy fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 38.0 |
| Estimated audience size | 1,327,325 |
Audience persona
The typical Sons of Anarchy fan in Germany is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Charlie Hunnam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,982 | 1.19× |
| Bayern | 193,461 | 0.91× |
| Baden-Württemberg | 162,177 | 0.9× |
| Niedersachsen | 145,143 | 1.13× |
| Hessen | 97,612 | 0.97× |
| Rheinland-Pfalz | 72,822 | 1.1× |
| Sachsen | 55,911 | 0.86× |
| Schleswig-Holstein | 55,179 | 1.16× |
| Berlin | 50,106 | 0.84× |
| Brandenburg | 42,827 | 1.04× |
| Sachsen-Anhalt | 38,685 | 1.12× |
| Thüringen | 30,335 | 0.9× |
| Hamburg | 27,088 | 0.9× |
| Mecklenburg-Vorpommern | 26,227 | 1.03× |
| Saarland | 18,791 | 1.15× |
| Bremen | 9,197 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charlie Hunnam | 38.16× | Movies & TV |
| Lucifer | 18.74× | Movies & TV |
| Prison Break | 19.34× | Movies & TV |
| Twin Peaks | 20.8× | Movies & TV |
| Emma Stone | 15.53× | Movies & TV |
| The Sopranos | 15.25× | Movies & TV |
| Outlander (film) | 9.63× | Movies & TV |
| Scarlett Johansson | 8.17× | Movies & TV |
| Yvonne Strahovski | 20.72× | Movies & TV |
| True Detective | 6.19× | Movies & TV |
| Malcolm in the Middle | 13.61× | Movies & TV |
| Margaret Qualley | 11.74× | Movies & TV |
| Jared Padalecki | 16.02× | Movies & TV |
| The Rookie | 5.15× | Movies & TV |
| Open eBook | 13.92× | Technology & Electronics |
| Quentin Tarantino | 9.91× | Movies & TV |
| FX (TV channel) | 20.61× | Movies & TV |
| The Strain (TV series) | 18.98× | Movies & TV |
| What We Do in the Shadows | 23.49× | Movies & TV |
| Fargo (film) | 12.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.36 |
| Tradition | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.19 |
| DIY Mentality | THRILL | 1.11 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Germany | 8.6% |
| United Kingdom | 6.6% |
See Sons of Anarchy audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Sons of Anarchy have in Germany?
Sons of Anarchy has an estimated audience of 1,327,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sons of Anarchy fans?
39.0% of Sons of Anarchy fans are female, 61.0% are male, with an average age of 38.0 years.
Which brands do Sons of Anarchy fans like most?
Sons of Anarchy fans show strongest brand affinity for Charlie Hunnam (38.16×), Lucifer (18.74×), and Prison Break (19.34×) over the country average.
Where do Sons of Anarchy fans live in Germany?
Sons of Anarchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,982), Bayern (reach 193,461), and Baden-Württemberg (reach 162,177). These three regions account for the largest share of the active audience.
What other brands do Sons of Anarchy fans also like?
Beyond Sons of Anarchy itself, the audience over-indexes on Lucifer (18.74×), Prison Break (19.34×), Twin Peaks (20.8×), and Emma Stone (15.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sons of Anarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.