Open eBook Audience in Germany
Open eBook has an estimated audience of 746,922 people in Germany. 68.7% are female, 31.3% are male, average age 39.6. Top regions: Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Enzkreis, Home construction, Ketchum, Idaho, Progressive rock, Corona (band).
The average Open eBook fan in Germany is 39.6 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Enzkreis, Home construction, Ketchum, Idaho, with strongest over-indexing on Enzkreis (20× the country average). Demographically, the Open eBook audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: E-books
Demographics of Open eBook fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 39.6 |
| Estimated audience size | 746,922 |
Audience persona
The typical Open eBook fan in Germany is more female, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 68,504 | 0.94× |
| Baden-Württemberg | 65,740 | 0.65× |
| Nordrhein-Westfalen | 64,278 | 0.39× |
| Bayern | 63,597 | 0.53× |
| Schleswig-Holstein | 58,213 | 2.17× |
| Hessen | 50,922 | 0.89× |
| Berlin | 47,501 | 1.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 20× | Travel & Leisure |
| Home construction | 1.76× | Home & Garden |
| Ketchum, Idaho | 47.7× | Travel & Leisure |
| Progressive rock | 2.38× | Music & Radio |
| Corona (band) | 3.4× | Music & Radio |
| Mechanic | 2.86× | Cars & Mobility |
| The Nice Guys | 6.99× | Movies & TV |
| Kep Province | 26.06× | Travel & Leisure |
| Personalised Gifts | 2.17× | Home & Garden |
| The Hurlingham Club | 18.47× | Travel & Leisure |
| Tiffany Haddish | 12.34× | Movies & TV |
| Halsey, Oregon | 11.6× | Travel & Leisure |
| Jette | 9.81× | Fashion & Accessoires |
| Liberace | 5.42× | Music & Radio |
| Société Nautique de Genève | 13.69× | Travel & Leisure |
| Handmade Gifts | 1.51× | Kids & Family |
| Dyango | 40.83× | Music & Radio |
| Moroccan riad | 4.23× | Politics & Society |
| Icon (magazine) | 1.8× | Arts & Culture |
| Fantasy Earth: Zero | 4.63× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.64 |
| Sustainability | BALANCE | 1.54 |
| Social Media Usage | JOY | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 38.3% |
| Germany | 14.7% |
| Japan | 8.8% |
See Open eBook audiences in other countries
More E-books audiences in Germany
- Audible (3,117,183)
- Amazon Kindle (2,391,517)
- Kobo Inc. (157,334)
- Kobo eReader (148,528)
- Barnes & Noble Nook (180)
Frequently asked questions
How many fans does Open eBook have in Germany?
Open eBook has an estimated audience of 746,922 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Open eBook fans?
68.7% of Open eBook fans are female, 31.3% are male, with an average age of 39.6 years.
Which brands do Open eBook fans like most?
Open eBook fans show strongest brand affinity for Enzkreis (20×), Home construction (1.76×), and Ketchum, Idaho (47.7×) over the country average.
Where do Open eBook fans live in Germany?
Open eBook fans in Germany are most concentrated in Niedersachsen (reach 68,504), Baden-Württemberg (reach 65,740), and Nordrhein-Westfalen (reach 64,278). These three regions account for the largest share of the active audience.
What other brands do Open eBook fans also like?
Beyond Open eBook itself, the audience over-indexes on Home construction (1.76×), Ketchum, Idaho (47.7×), Progressive rock (2.38×), and Corona (band) (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Open eBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.