Open eBook Audience in Germany
A data profile of the people who buy, follow and care about Open eBook in Germany — modelled from more than twelve digital signal sources. Open eBook has an estimated audience of 746,922 people in Germany.
The average Open eBook fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Practical Magic, Evan Rachel Wood, Love & Sex, with strongest over-indexing on Practical Magic (78.61× the country average).
Demographically, the Open eBook audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Open eBook fan in Germany is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Practical Magic.
At a glance
The key figures that characterise the Open eBook profile in Germany.
Search interest · 12-month trend
Demographics of Open eBook fans
68.7% are female, 31.3% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 39.6 |
| Estimated audience size | 746,922 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Open eBook audience comes from Germany.
| Country | Share |
|---|---|
| Indonesia | 38.3% |
| Germany | 14.7% |
| Japan | 8.8% |
Geography
Where the Open eBook audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~30K | 1.20× | |
| 02 | Berlin | ~40K | 1.07× | |
| 03 | Niedersachsen | ~70K | 0.99× | |
| 04 | Hessen | ~60K | 0.98× | |
| 05 | Baden-Württemberg | ~100K | 0.94× | |
| 06 | Bayern | ~100K | 0.92× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Open eBook audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evan Rachel Wood | Movies & TV | 99.71× | ||
| 02 | Practical Magic | Movies & TV | 78.61× | ||
| 03 | Celebrity Fashion | Fashion & Accessoires | 40.86× | ||
| 04 | Tim Robbins | Movies & TV | 39.38× | ||
| 05 | Synthesizer | Music & Radio | 35.09× | ||
| 06 | Stephen King | Literature | 31.51× | ||
| 07 | What We Do in the Shadows | Movies & TV | 30.28× | ||
| 08 | Jodie Foster | Movies & TV | 20.00× | ||
| 09 | Eddie Murphy | Movies & TV | 20.00× | ||
| 10 | Danny DeVito | Movies & TV | 20.00× | ||
| 11 | Love & Sex | Kids & Family | 18.27× | ||
| 12 | Ashton Kutcher | Movies & TV | 17.21× | ||
| 13 | Charlie Sheen | Movies & TV | 17.11× | ||
| 14 | Yandex | Technology & Electronics | 16.27× | ||
| 15 | Goodreads | Literature | 15.87× | ||
| 16 | Children's literature | Literature | 14.14× | ||
| 17 | Sons of Anarchy | Movies & TV | 13.92× | ||
| 18 | Young-adult fiction | Literature | 12.80× | ||
| 19 | Batman | Movies & TV | 5.32× | ||
| 20 | Harry Potter | Movies & TV | 4.23× |
Personality of the Open eBook audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.95× | |
| Individualism | JOY | 1.77× | |
| Sustainability | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.43× | |
| Indulgence | JOY | 0.55× | |
| Pet Ownership | JOY | 0.79× |
Frequently asked questions
How many fans does Open eBook have in Germany?
Open eBook has an estimated audience of 746,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Open eBook fans?
68.7% of Open eBook fans are female, 31.3% are male, with an average age of 39.6 years.
Which brands do Open eBook fans like most?
Open eBook fans show strongest brand affinity for Practical Magic (78.61×), Evan Rachel Wood (99.71×), and Love & Sex (18.27×) over the country average.
Where do Open eBook fans live in Germany?
Open eBook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Open eBook fans also like?
Beyond Open eBook itself, the audience over-indexes on Evan Rachel Wood (99.71×), Love & Sex (18.27×), Stephen King (31.51×), and Synthesizer (35.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Open eBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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