Open eBook Audience in United States
Open eBook has an estimated audience of 399,321 people in United States. 56.7% are female, 43.3% are male, average age 36.1. Top regions: Texas, New Jersey, California. Top brand affinities: Historic site, Mothercare, Product design, Fairy godmother, UK garage.
The average Open eBook fan in United States is 36.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New Jersey, California. Top brand affinities include Historic site, Mothercare, Product design, with strongest over-indexing on Historic site (15.87× the country average). Demographically, the Open eBook audience skews more female with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: E-books
Demographics of Open eBook fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 36.1 |
| Estimated audience size | 399,321 |
Audience persona
The typical Open eBook fan in United States is more female, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 19,466 | 0.57× |
| New Jersey | 17,072 | 1.68× |
| California | 13,655 | 0.31× |
| Massachusetts | 11,393 | 1.45× |
| New York | 6,570 | 0.29× |
| Illinois | 6,372 | 0.48× |
| Florida | 6,076 | 0.22× |
| Mississippi | 6,028 | 1.83× |
| North Carolina | 5,552 | 0.46× |
| Tennessee | 5,446 | 0.68× |
| Arkansas | 5,356 | 1.63× |
| Alabama | 5,145 | 0.92× |
| Virginia | 5,041 | 0.52× |
| Indiana | 4,917 | 0.67× |
| Louisiana | 4,913 | 0.95× |
| Missouri | 4,898 | 0.76× |
| Oklahoma | 4,801 | 1.08× |
| Nevada | 4,745 | 1.23× |
| Washington | 4,727 | 0.59× |
| Kentucky | 4,725 | 0.94× |
| South Carolina | 4,686 | 0.78× |
| Kansas | 4,635 | 1.47× |
| Pennsylvania | 4,632 | 0.34× |
| West Virginia | 4,562 | 2.45× |
| Ohio | 4,554 | 0.37× |
| Michigan | 4,533 | 0.43× |
| Minnesota | 4,317 | 0.75× |
| Idaho | 4,213 | 2.1× |
| Wisconsin | 4,187 | 0.7× |
| Colorado | 4,159 | 0.66× |
| Arizona | 4,032 | 0.49× |
| Connecticut | 4,009 | 1× |
| Iowa | 4,000 | 1.22× |
| Utah | 3,907 | 1.09× |
| Oregon | 3,903 | 0.85× |
| Georgia | 3,887 | 0.32× |
| Nebraska | 3,681 | 1.84× |
| New Mexico | 3,662 | 1.83× |
| Maine | 3,628 | 2.54× |
| Maryland | 3,541 | 0.52× |
| Washington, District of Columbia | 2,347 | 1.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 15.87× | Arts & Culture |
| Mothercare | 11.82× | Kids & Family |
| Product design | 5.45× | Business & Career |
| Fairy godmother | 20.49× | Literature |
| UK garage | 14.27× | Music & Radio |
| Vocal harmony | 7.98× | Music & Radio |
| Stamp collecting | 7.26× | Home & Garden |
| Isometric exercise | 11.72× | Sports |
| Home construction | 1.87× | Home & Garden |
| College of the Holy Cross | 19.95× | Business & Career |
| Goop | 6.38× | Internet & Social Media |
| La Jolla | 10.98× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.12× | Sports |
| Hipster | 10.79× | Politics & Society |
| Cullinan Diamond | 18.84× | |
| No Escape (1994 film) | 11.85× | Movies & TV |
| Grace Slick | 9.14× | Music & Radio |
| Mathcore | 8.32× | Music & Radio |
| Governor of Michigan | 7.28× | Politics & Society |
| Violet Chachki | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.44 |
| Mindfulness | BALANCE | 1.42 |
| Luxury Orientation | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 38.3% |
| Germany | 14.7% |
| Japan | 8.8% |
See Open eBook audiences in other countries
More E-books audiences in United States
- Audible (10,321,688)
- Amazon Kindle (10,275,555)
- Kobo eReader (1,528,753)
- Kobo Inc. (817,485)
- Barnes & Noble Nook (2,596)
Frequently asked questions
How many fans does Open eBook have in United States?
Open eBook has an estimated audience of 399,321 people in United States, concentrated in Texas and New Jersey.
What is the gender split and age of Open eBook fans?
56.7% of Open eBook fans are female, 43.3% are male, with an average age of 36.1 years.
Which brands do Open eBook fans like most?
Open eBook fans show strongest brand affinity for Historic site (15.87×), Mothercare (11.82×), and Product design (5.45×) over the country average.
Where do Open eBook fans live in United States?
Open eBook fans in United States are most concentrated in Texas (reach 19,466), New Jersey (reach 17,072), and California (reach 13,655). These three regions account for the largest share of the active audience.
What other brands do Open eBook fans also like?
Beyond Open eBook itself, the audience over-indexes on Mothercare (11.82×), Product design (5.45×), Fairy godmother (20.49×), and UK garage (14.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Open eBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.