Rascasse Audience Intelligence

Open eBook Audience in United States

A data profile of the people who buy, follow and care about Open eBook in United States — modelled from more than twelve digital signal sources. Open eBook has an estimated audience of 399,321 people in United States.

#12306among Topic in United States#1093in Technology & Electronics

The average Open eBook fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include byu basketball, Women's Shoes, Rosario + Vampire, with strongest over-indexing on byu basketball (86.96× the country average).

Demographically, the Open eBook audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open eBook fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for byu basketball.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open eBook profile in United States.

Audience size
399K
in United States
Gender
56.7%♀
43.3% male
Age
36.1
average years
Country rank
#41651
Topic in United States
Fig. 01

Search interest · 12-month trend

-90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open eBook fans

56.7% are female, 43.3% are male, average age 36.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Open eBook audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.1
Estimated audience size399,321
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Open eBook audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Open eBook audience comes from United States.

Worldwide audience distribution share by country for Open eBook
CountryShare
Indonesia38.3%
Germany14.7%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open eBook audience in United States is strongest.

Fig. 05

Top regions by affinity

Open eBook fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.22×
02New Jersey~10K1.20×
03West Virginia~2K1.17×
04New Hampshire~2K1.16×
05Idaho~2K1.14×
06Arkansas~4K1.13×
07Washington, District of Columbia~1K1.13×
08Mississippi~4K1.12×
09Montana~1K1.11×
10New Mexico~2K1.09×
11Nebraska~2K1.09×
12Massachusetts~9K1.08×
13Kansas~3K1.05×
14South Dakota<1K1.05×
15Oklahoma~5K1.04×
16Nevada~4K1.03×
17Iowa~3K1.03×
18Louisiana~5K1.01×
19Rhode Island~1K1.01×
20Alaska<1K1.01×
21North Dakota<1K1.01×
22Vermont<1K1.01×
23Kentucky~5K1.00×
24Connecticut~4K1.00×
25Utah~4K1.00×
26Delaware~1K1.00×
27Alabama~6K0.99×
28Hawaii~2K0.99×
29Oregon~4K0.97×
30South Carolina~6K0.96×
31Minnesota~5K0.96×
32Missouri~6K0.95×
33Tennessee~8K0.94×
34Indiana~7K0.94×
35Wisconsin~6K0.94×
36Colorado~6K0.93×
37Arizona~7K0.92×
38Maryland~6K0.92×
39Washington~7K0.91×
40Michigan~9K0.89×
41Virginia~9K0.89×
42Georgia~10K0.88×
43Ohio~10K0.88×
44North Carolina~10K0.88×
45Pennsylvania~10K0.87×
46Illinois~10K0.86×
47Florida~20K0.82×
48New York~20K0.81×
49Texas~30K0.77×
50California~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Open eBook, United States
0.70×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open eBook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open eBook audience
#·InterestCategoryAffinity×
01byu basketballSports86.96×
02Rosario + VampireLiterature54.35×
03Women's ShoesFashion & Accessoires39.94×
04PropolisHealth21.60×
05High School DxDMovies & TV20.00×
06PonyoMovies & TV18.36×
07Kiki's Delivery ServiceMovies & TV18.32×
08The HivesMusic & Radio15.67×
09DoTerraBeauty & Wellness15.34×
10Hay DayGames14.60×
11Mario KartGames13.82×
12La Roche-PosayBeauty & Wellness10.29×
13Young-adult fictionLiterature10.20×
14E-book readersTechnology & Electronics6.28×
15Ski resortTravel & Leisure5.30×
16BestsellerLiterature4.96×
17Psychological thrillerLiterature4.93×
18CVS PharmacyShopping4.56×
19Diaper bagKids & Family4.06×
20WalgreensShopping3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open eBook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open eBook audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
Family OrientationCONSERVATISM1.78×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open eBook audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open eBook have in United States?

Open eBook has an estimated audience of 399,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Open eBook fans?

56.7% of Open eBook fans are female, 43.3% are male, with an average age of 36.1 years.

03

Which brands do Open eBook fans like most?

Open eBook fans show strongest brand affinity for byu basketball (86.96×), Women's Shoes (39.94×), and Rosario + Vampire (54.35×) over the country average.

04

Where do Open eBook fans live in United States?

Open eBook fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Open eBook fans also like?

Beyond Open eBook itself, the audience over-indexes on Women's Shoes (39.94×), Rosario + Vampire (54.35×), CVS Pharmacy (4.56×), and Walgreens (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Open eBook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Open eBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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