DoTerra Audience in United States

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DoTerra has an estimated audience of 2,309,426 people in United States. 75.0% are female, 25.0% are male, average age 35.9. Top regions: California, Florida, Texas. Top brand affinities: Moto Guzzi, Khan Academy, Stussy, Indeed.com, Superman.

The average DoTerra fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Moto Guzzi, Khan Academy, Stussy, with strongest over-indexing on Moto Guzzi (49.29× the country average). Demographically, the DoTerra audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of DoTerra fans

Demographic split for DoTerra audience in United States
MetricValue
Female75.0%
Male25.0%
Average age35.9
Estimated audience size2,309,426

Audience persona

The typical DoTerra fan in United States is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for DoTerra in United States
RegionReachAffinity
California203,7120.8×
Florida138,3370.88×
Texas116,7750.59×
Utah87,4014.23×
Pennsylvania65,7680.85×
North Carolina61,7760.89×
New York57,8350.45×
Ohio55,8290.78×
Illinois49,7140.65×
Washington47,5251.03×
Arizona47,2251×
Georgia46,9020.66×
Wisconsin46,6321.34×
Colorado45,0621.24×
Tennessee44,4290.96×
Michigan40,2270.67×
Virginia34,4850.61×
Idaho30,8242.66×
Oregon30,4311.15×
Minnesota29,6350.9×
Indiana28,8710.68×
Hawaii27,2532.75×
Missouri26,6110.71×
New Jersey24,0570.41×
South Carolina22,9820.66×
Nevada22,9411.03×
Iowa20,8631.1×
Massachusetts18,6230.41×
Maryland18,4650.47×
Kentucky18,3890.64×
Montana15,5232.42×
Alabama14,6850.46×
Oklahoma14,5750.57×
Kansas14,2680.78×
Nebraska13,9671.21×
Connecticut13,3030.57×
South Dakota11,6632.18×
New Mexico11,5431×
Arkansas11,1770.59×
Louisiana10,7470.36×
West Virginia10,2800.96×
Alaska9,5681.94×
Wyoming7,8132.28×
Maine7,5110.91×
New Hampshire7,4610.82×
Mississippi7,0010.37×
North Dakota4,5350.96×
Delaware2,4610.39×
Rhode Island2,3030.31×
Washington, District of Columbia2,0190.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DoTerra audience
BrandAffinityCategory
Moto Guzzi49.29×Cars & Mobility
Khan Academy7.9×Business & Career
Stussy10.71×Fashion & Accessoires
Indeed.com3.57×Business & Career
Superman2.3×Movies & TV
Google Maps3.19×Internet & Social Media
J. C. Penney4.04×Shopping
Rip Curl17.92×Fashion & Accessoires
Capital One2.94×Business & Career
OshKosh B'Gosh10.89×Fashion & Accessoires
Doordash3.52×Food & Beverages
Ace Hardware3.68×Home & Garden
Premier League5.09×Sports
Patek Philippe9.04×Fashion & Accessoires
Do it yourself (DIY)2.14×Home & Garden
Essential oil4.68×Home & Garden
Aromatherapy6.89×Home & Garden
Bundesliga8.06×Sports
Petco3.23×Shopping
Enterprise Rent-A-Car3.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DoTerra audience
TraitClusterScore
MindfulnessBALANCE2.29
Healthy LifestyleBALANCE1.5
Community OrientationOPEN1.41
Urban LifestyleOPEN1.37
DIY MentalityTHRILL1.35
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for DoTerra
CountryShare
United States22.0%
Romania14.2%
Brazil12.9%

See DoTerra audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does DoTerra have in United States?

DoTerra has an estimated audience of 2,309,426 people in United States, concentrated in California and Florida.

What is the gender split and age of DoTerra fans?

75.0% of DoTerra fans are female, 25.0% are male, with an average age of 35.9 years.

Which brands do DoTerra fans like most?

DoTerra fans show strongest brand affinity for Moto Guzzi (49.29×), Khan Academy (7.9×), and Stussy (10.71×) over the country average.

Where do DoTerra fans live in United States?

DoTerra fans in United States are most concentrated in California (reach 203,712), Florida (reach 138,337), and Texas (reach 116,775). These three regions account for the largest share of the active audience.

What other brands do DoTerra fans also like?

Beyond DoTerra itself, the audience over-indexes on Khan Academy (7.9×), Stussy (10.71×), Indeed.com (3.57×), and Superman (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DoTerra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.