Rascasse Audience Intelligence

DoTerra Target Market in United States

A data profile of the people who buy, follow and care about DoTerra in United States — modelled from more than twelve digital signal sources. DoTerra has an estimated audience of 2,262,877 people in United States.

#19among Personal care in United States#1296among Brand in United States#195in Beauty & Wellness

The average DoTerra fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Self care, Essential oil, Sprouts Farmers Market, with strongest over-indexing on Self care (4.23× the country average).

Demographically, the DoTerra audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DoTerra fan in United States is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DoTerra profile in United States.

Audience size
2.3M
in United States
Gender
75.0%♀
25.0% male
Age
35.9
average years
Country rank
#12892
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DoTerra

75.0% are female, 25.0% are male, average age 35.9.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for DoTerra audience in United States
MetricValue
Female75.0%
Male25.0%
Average age35.9
Estimated audience size2,262,877
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the DoTerra audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

22.0%

of the worldwide DoTerra audience comes from United States.

Worldwide audience distribution share by country for DoTerra
CountryShare
United States22.0%
Romania14.5%
Brazil11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DoTerra audience in United States is strongest.

Fig. 05

Top regions by affinity

DoTerra customers by region in United States
#RegionReachAffinity×
01Utah~90K4.25×
02Hawaii~30K2.78×
03Idaho~30K2.67×
04Montana~20K2.43×
05Wyoming~8K2.43×
06South Dakota~10K2.22×
07Alaska~10K2.16×
08Wisconsin~50K1.30×
09Colorado~40K1.19×
10Nebraska~10K1.15×
11Oregon~30K1.13×
12Iowa~20K1.07×
13North Dakota~5K1.04×
14Nevada~20K1.03×
15New Mexico~10K1.00×
16West Virginia~10K1.00×
17Washington~50K0.98×
18Arizona~40K0.94×
19Tennessee~40K0.94×
20Maine~8K0.91×
21Minnesota~30K0.87×
22North Carolina~60K0.85×
23Florida~100K0.83×
24New Hampshire~8K0.83×
25Pennsylvania~60K0.82×
26California~200K0.77×
27Kansas~10K0.77×
28Ohio~50K0.75×
29Missouri~30K0.68×
30Indiana~30K0.67×
31Michigan~40K0.65×
32South Carolina~20K0.65×
33Georgia~50K0.64×
34Kentucky~20K0.64×
35Illinois~50K0.60×
36Virginia~30K0.60×
37Arkansas~10K0.60×
38Oklahoma~10K0.57×
39Connecticut~10K0.55×
40Texas~100K0.54×
41Delaware~3K0.48×
42Maryland~20K0.46×
43Alabama~10K0.46×
44Mississippi~8K0.43×
45New York~50K0.42×
46Rhode Island~3K0.42×
47New Jersey~20K0.40×
48Massachusetts~20K0.39×
49Louisiana~10K0.38×
50Washington, District of Columbia~3K0.38×
Fig. 06

Affinity by region

Affinity by region — DoTerra, United States
0.38×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DoTerra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DoTerra audience
#·InterestCategoryAffinity×
01Lavender oilHome & Garden19.32×
02Multi-level marketingBusiness & Career6.24×
03AromatherapyHome & Garden5.78×
04Essential oilHome & Garden5.60×
05Sprouts Farmers MarketShopping4.72×
06Self careHealth4.23×
07Cruelty-freeBeauty & Wellness3.61×
08Trader Joe'sShopping2.79×
09Organic farmingFood & Beverages2.79×
10Hobby LobbyHome & Garden2.59×
11Farmers' marketFood & Beverages2.52×
12PhilanthropyArts & Culture2.52×
13MetabolismHealth2.46×
14JesusPolitics & Society1.93×
15AldiShopping1.85×
16VegetableFood & Beverages1.85×
17Donald TrumpPolitics & Society1.64×
18HobbyHome & Garden1.63×
19EnergyHome & Garden1.56×
20Macy'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DoTerra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DoTerra audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.94×
SpiritualityBALANCE1.63×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DoTerra audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
PatriotismCONSERVATISM0.74×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DoTerra's target market in United States?

DoTerra's target market in United States covers an estimated 2,262,877 people, concentrated in California and Florida.

02

What is the gender split and age of DoTerra customers?

75.0% of the DoTerra audience are female, 25.0% are male, with an average age of 35.9 years.

03

Which brands do DoTerra fans like most?

DoTerra fans show strongest brand affinity for Self care (4.23×), Essential oil (5.6×), and Sprouts Farmers Market (4.72×) over the country average.

04

Where do DoTerra fans live in United States?

DoTerra fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do DoTerra fans also like?

Beyond DoTerra itself, the audience over-indexes on Essential oil (5.6×), Sprouts Farmers Market (4.72×), Trader Joe's (2.79×), and Hobby Lobby (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See DoTerra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DoTerra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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