Rascasse Audience Intelligence

Multi-level marketing Audience in United States

A data profile of the people who buy, follow and care about Multi-level marketing in United States — modelled from more than twelve digital signal sources. Multi-level marketing has an estimated audience of 7,092,800 people in United States.

#2994among Topic in United States#464in Business & Career

The average Multi-level marketing fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Affiliate network, Google Drive, Thanksgiving, with strongest over-indexing on Affiliate network (13.16× the country average).

Demographically, the Multi-level marketing audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multi-level marketing fan in United States is more female, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Affiliate network.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multi-level marketing profile in United States.

Audience size
7.1M
in United States
Gender
73.1%♀
26.9% male
Age
38.2
average years
Country rank
#4952
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multi-level marketing fans

73.1% are female, 26.9% are male, average age 38.2.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Multi-level marketing audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.2
Estimated audience size7,092,800
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Multi-level marketing audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Multi-level marketing audience comes from United States.

Worldwide audience distribution share by country for Multi-level marketing
CountryShare
United States22.0%
Brazil7.4%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multi-level marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Multi-level marketing fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.25×
02North Carolina~300K1.19×
03California~900K1.15×
04Washington, District of Columbia~20K1.13×
05Washington~200K1.10×
06Hawaii~30K1.09×
07Minnesota~100K1.06×
08Idaho~40K1.06×
09Colorado~100K1.05×
10Oregon~90K1.05×
11Missouri~100K1.03×
12Alaska~20K1.03×
13Vermont~10K1.03×
14New York~400K1.02×
15North Dakota~10K1.02×
16Texas~600K1.01×
17Virginia~200K1.01×
18South Dakota~20K1.01×
19Arizona~100K1.00×
20Massachusetts~100K1.00×
21Wisconsin~100K1.00×
22Iowa~60K1.00×
23Georgia~200K0.99×
24Kentucky~90K0.99×
25Nebraska~40K0.99×
26Montana~20K0.99×
27Nevada~70K0.98×
28Kansas~50K0.98×
29Maine~20K0.98×
30Rhode Island~20K0.98×
31Delaware~20K0.98×
32Illinois~200K0.97×
33Maryland~100K0.97×
34New Hampshire~30K0.97×
35Michigan~200K0.96×
36Oklahoma~80K0.96×
37Connecticut~70K0.96×
38New Mexico~30K0.96×
39West Virginia~30K0.96×
40New Jersey~200K0.95×
41Tennessee~100K0.95×
42Indiana~100K0.95×
43Arkansas~60K0.95×
44Pennsylvania~200K0.94×
45Ohio~200K0.94×
46Louisiana~90K0.94×
47Mississippi~50K0.93×
48Alabama~90K0.92×
49South Carolina~100K0.91×
50Florida~400K0.90×
Fig. 06

Affinity by region

Affinity by region — Multi-level marketing, United States
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multi-level marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multi-level marketing audience
#·InterestCategoryAffinity×
01Affiliate networkBusiness & Career13.16×
02AmwayHealth7.37×
03Direct sellingFashion & Accessoires4.44×
04American Marketing AssociationBusiness & Career3.51×
05Marketing strategyBusiness & Career3.41×
06GovernmentPolitics & Society2.69×
07Business processBusiness & Career2.54×
08ThanksgivingKids & Family2.10×
09Nothing Bundt CakesFood & Beverages2.10×
10Estate (land)Business & Career1.88×
11Google DriveTechnology & Electronics1.75×
12IndividualPolitics & Society1.63×
13Photographic filmTechnology & Electronics1.61×
14Farmers' marketFood & Beverages1.61×
15BuildingHome & Garden1.59×
16Image sensorTechnology & Electronics1.59×
17ProfessionBusiness & Career1.57×
18Hobby LobbyHome & Garden1.56×
19ChildhoodKids & Family1.54×
20ChildbirthKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multi-level marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multi-level marketing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
IndividualismJOY1.27×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multi-level marketing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Early Adopter MentalityPOWER0.87×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multi-level marketing have in United States?

Multi-level marketing has an estimated audience of 7,092,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multi-level marketing fans?

73.1% of Multi-level marketing fans are female, 26.9% are male, with an average age of 38.2 years.

03

Which brands do Multi-level marketing fans like most?

Multi-level marketing fans show strongest brand affinity for Affiliate network (13.16×), Google Drive (1.75×), and Thanksgiving (2.1×) over the country average.

04

Where do Multi-level marketing fans live in United States?

Multi-level marketing fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Multi-level marketing fans also like?

Beyond Multi-level marketing itself, the audience over-indexes on Google Drive (1.75×), Thanksgiving (2.1×), Hobby Lobby (1.56×), and American Marketing Association (3.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Multi-level marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multi-level marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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