Rascasse Audience Intelligence

Amway Target Market in United States

A data profile of the people who buy, follow and care about Amway in United States — modelled from more than twelve digital signal sources. Amway has an estimated audience of 1,936,930 people in United States.

#2among Medicine in United States#1497among Brand in United States#505in Health

The average Amway fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nutrilite, Direct selling, Food and drink, with strongest over-indexing on Nutrilite (210.77× the country average).

Demographically, the Amway audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amway fan in United States is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Nutrilite.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amway profile in United States.

Audience size
1.9M
in United States
Gender
78.1%♀
21.9% male
Age
35.8
average years
Country rank
#14600
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amway

78.1% are female, 21.9% are male, average age 35.8.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Amway audience in United States
MetricValue
Female78.1%
Male21.9%
Average age35.8
Estimated audience size1,936,930
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Amway audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Amway audience comes from United States.

Worldwide audience distribution share by country for Amway
CountryShare
United States15.0%
Thailand9.0%
Malaysia8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amway audience in United States is strongest.

Fig. 05

Top regions by affinity

Amway customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.82×
02Alabama~50K1.82×
03Rhode Island~10K1.68×
04California~400K1.64×
05Nebraska~20K1.64×
06New Jersey~80K1.52×
07Utah~30K1.49×
08Oregon~30K1.44×
09Tennessee~60K1.42×
10Hawaii~10K1.34×
11Kansas~20K1.30×
12Iowa~20K1.27×
13Maryland~40K1.26×
14Delaware~7K1.25×
15Illinois~80K1.24×
16New York~100K1.19×
17North Carolina~70K1.18×
18Michigan~60K1.11×
19Washington~40K1.10×
20South Carolina~30K1.09×
21Minnesota~30K1.09×
22Texas~200K1.08×
23Nevada~20K1.08×
24Virginia~50K1.04×
25Colorado~30K1.03×
26Florida~100K1.02×
27Idaho~10K0.97×
28Montana~5K0.97×
29Kentucky~20K0.95×
30Indiana~30K0.91×
31Arizona~40K0.89×
32Connecticut~20K0.85×
33Mississippi~10K0.82×
34Massachusetts~30K0.79×
35Arkansas~10K0.77×
36Oklahoma~20K0.76×
37South Dakota~3K0.76×
38Pennsylvania~50K0.75×
39Missouri~20K0.74×
40North Dakota~3K0.74×
41Washington, District of Columbia~4K0.71×
42Wisconsin~20K0.69×
43Ohio~40K0.63×
44New Mexico~6K0.61×
45Wyoming~2K0.60×
46Louisiana~10K0.58×
47Alaska~2K0.52×
48New Hampshire~3K0.40×
49West Virginia~3K0.37×
50Maine~2K0.33×
Fig. 06

Affinity by region

Affinity by region — Amway, United States
0.33×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amway audience
#·InterestCategoryAffinity×
01NutriliteHealth210.77×
02TVBSMovies & TV34.00×
03AvonBeauty & Wellness14.00×
04Direct sellingFashion & Accessoires11.66×
05MujiHome & Garden8.97×
06Multi-level marketingBusiness & Career7.97×
07Lush (band)Music & Radio6.69×
08Quinceañera (telenovela)Movies & TV4.36×
09Dick CheneyPolitics & Society3.48×
10GuatemalaTravel & Leisure3.17×
11Sales promotionShopping2.32×
12ChildKids & Family1.89×
13Google MapsInternet & Social Media1.85×
14United StatesTravel & Leisure1.78×
15BeveragesFood & Beverages1.74×
16Food and drinkFood & Beverages1.70×
17Personal financeBusiness & Career1.69×
18FoodFood & Beverages1.65×
19Fitness and wellnessSports1.57×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amway audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
Family OrientationCONSERVATISM1.28×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amway audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amway's target market in United States?

Amway's target market in United States covers an estimated 1,936,930 people, concentrated in California and Texas.

02

What is the gender split and age of Amway customers?

78.1% of the Amway audience are female, 21.9% are male, with an average age of 35.8 years.

03

Which brands do Amway fans like most?

Amway fans show strongest brand affinity for Nutrilite (210.77×), Direct selling (11.66×), and Food and drink (1.7×) over the country average.

04

Where do Amway fans live in United States?

Amway fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Amway fans also like?

Beyond Amway itself, the audience over-indexes on Direct selling (11.66×), Food and drink (1.7×), Sales promotion (2.32×), and Multi-level marketing (7.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Amway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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