Amway Audience in United States

Amway logo

Amway has an estimated audience of 1,955,273 people in United States. 78.1% are female, 21.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Nutrilite, G.E.M. 鄧紫棋, Direct selling, Food and drink.

The average Amway fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Nutrilite, G.E.M. 鄧紫棋, with strongest over-indexing on Yahoo!奇摩名人娛樂 (52.03× the country average). Demographically, the Amway audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Amway fans

Demographic split for Amway audience in United States
MetricValue
Female78.1%
Male21.9%
Average age35.8
Estimated audience size1,955,273

Audience persona

The typical Amway fan in United States is more female, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Amway in United States
RegionReachAffinity
California358,4551.67×
Texas191,5121.14×
Florida140,1201.06×
New York133,4031.22×
Georgia108,3161.8×
Illinois81,2821.25×
New Jersey76,4471.54×
North Carolina71,6411.22×
Tennessee57,9661.48×
Alabama51,3641.88×
Virginia51,3461.08×
Pennsylvania49,1690.75×
Michigan48,8860.96×
Washington44,4261.13×
Maryland43,9161.31×
Ohio38,8420.64×
Arizona36,5100.91×
Oregon33,5511.5×
Indiana33,1550.93×
South Carolina33,0041.12×
Colorado32,6351.06×
Minnesota32,1551.15×
Massachusetts30,4890.79×
Utah26,3921.51×
Kentucky25,1891.03×
Missouri23,9850.76×
Nevada20,7541.1×
Iowa20,2831.26×
Wisconsin20,2380.69×
Kansas19,4681.26×
Connecticut17,4160.89×
Oklahoma16,6650.77×
Nebraska15,7851.61×
Louisiana15,0760.6×
Mississippi13,1580.82×
Arkansas12,9110.8×
Hawaii10,6791.27×
Idaho9,2830.95×
Rhode Island8,9871.44×
Delaware6,7001.24×
New Mexico5,1360.52×
Montana4,9650.92×
Washington, District of Columbia4,0870.7×
South Dakota3,1690.7×
North Dakota2,6790.67×
New Hampshire2,6360.34×
West Virginia2,3400.26×
Alaska1,7260.41×
Maine1,5860.23×
Wyoming1,3550.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amway audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂52.03×Internet & Social Media
Nutrilite210.77×Health
G.E.M. 鄧紫棋28.13×Music & Radio
Direct selling11.66×Fashion & Accessoires
Food and drink1.7×Food & Beverages
Sales promotion2.32×Shopping
Multi-level marketing7.97×Business & Career
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Child1.89×Kids & Family
Beverages1.74×Food & Beverages
Personal finance1.69×Business & Career
Restaurants1.55×Food & Beverages
Avon14×Beauty & Wellness
TVBS34×Movies & TV
Quinceañera (telenovela)4.36×Movies & TV
Lush (band)6.69×Music & Radio
Google Maps1.85×Internet & Social Media
Final Destination2.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amway audience
TraitClusterScore
Risk AppetiteTHRILL1.42
MindfulnessBALANCE1.38
SpiritualityBALANCE1.29
Family OrientationCONSERVATISM1.29
ExtroversionTHRILL1.26
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Amway
CountryShare
United States15.4%
Thailand9.1%
Malaysia8.1%

See Amway audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Amway have in United States?

Amway has an estimated audience of 1,955,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Amway fans?

78.1% of Amway fans are female, 21.9% are male, with an average age of 35.8 years.

Which brands do Amway fans like most?

Amway fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (52.03×), Nutrilite (210.77×), and G.E.M. 鄧紫棋 (28.13×) over the country average.

Where do Amway fans live in United States?

Amway fans in United States are most concentrated in California (reach 358,455), Texas (reach 191,512), and Florida (reach 140,120). These three regions account for the largest share of the active audience.

What other brands do Amway fans also like?

Beyond Amway itself, the audience over-indexes on Nutrilite (210.77×), G.E.M. 鄧紫棋 (28.13×), Direct selling (11.66×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.