Rascasse Audience Intelligence

Avon Target Market in United States

A data profile of the people who buy, follow and care about Avon in United States — modelled from more than twelve digital signal sources. Avon has an estimated audience of 1,535,236 people in United States.

#52among Cosmetics in United States#1813among Brand in United States#259in Beauty & Wellness

The average Avon fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eucerin, Avène, SkinCeuticals, with strongest over-indexing on Eucerin (56.96× the country average).

Demographically, the Avon audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avon fan in United States is more female, around 30.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Eucerin.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avon profile in United States.

Audience size
1.5M
in United States
Gender
68.2%♀
31.8% male
Age
30.7
average years
Country rank
#17446
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avon

68.2% are female, 31.8% are male, average age 30.7.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Avon audience in United States
MetricValue
Female68.2%
Male31.8%
Average age30.7
Estimated audience size1,535,236
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Avon audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3916%
40-4913%
50+6%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Avon audience comes from United States.

Worldwide audience distribution share by country for Avon
CountryShare
Brazil23.4%
United States13.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avon audience in United States is strongest.

Fig. 05

Top regions by affinity

Avon customers by region in United States
#RegionReachAffinity×
01Indiana~70K2.67×
02Connecticut~30K1.98×
03West Virginia~10K1.67×
04Colorado~40K1.63×
05Ohio~70K1.47×
06Mississippi~20K1.43×
07Alabama~30K1.36×
08South Dakota~5K1.35×
09Arkansas~20K1.27×
10Louisiana~20K1.20×
11Massachusetts~30K1.16×
12Kentucky~20K1.14×
13New Mexico~8K1.12×
14Pennsylvania~60K1.11×
15Oklahoma~20K1.10×
16Rhode Island~5K1.09×
17North Carolina~50K1.05×
18Montana~4K1.05×
19Tennessee~30K1.03×
20Minnesota~20K1.00×
21Wyoming~2K1.00×
22Missouri~20K0.97×
23Kansas~10K0.97×
24Iowa~10K0.96×
25South Carolina~20K0.95×
26Maryland~20K0.94×
27North Dakota~3K0.93×
28Maine~5K0.92×
29New York~80K0.90×
30Virginia~30K0.90×
31Georgia~40K0.88×
32Nebraska~7K0.88×
33Michigan~30K0.87×
34Arizona~30K0.87×
35Illinois~40K0.86×
36Wisconsin~20K0.85×
37Delaware~4K0.85×
38New Jersey~30K0.84×
39Utah~10K0.83×
40Idaho~6K0.83×
41Texas~100K0.81×
42New Hampshire~5K0.77×
43Florida~80K0.74×
44Vermont~2K0.73×
45Nevada~10K0.69×
46California~100K0.64×
47Washington, District of Columbia~3K0.61×
48Oregon~10K0.57×
49Washington~20K0.52×
50Hawaii~3K0.40×
Fig. 06

Affinity by region

Affinity by region — Avon, United States
0.40×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avon audience
#·InterestCategoryAffinity×
01EucerinBeauty & Wellness56.96×
02AvèneBeauty & Wellness39.96×
03Avon ProductsBeauty & Wellness31.33×
04VichyBeauty & Wellness21.36×
05Mor FurnitureShopping20.00×
06KérastaseBeauty & Wellness17.94×
07GarnierBeauty & Wellness17.42×
08SkinCeuticalsBeauty & Wellness16.38×
09WellaBeauty & Wellness14.66×
10AmwayHealth14.00×
11CosmoProfBeauty & Wellness6.62×
12Bath and BodyworksShopping4.01×
13HypermarketShopping3.84×
14Personal careHealth3.12×
15Discount storesShopping3.05×
16MoisturizerHome & Garden2.86×
17Pizza HutFood & Beverages2.59×
18United Parcel ServiceBusiness & Career2.44×
19Google DriveTechnology & Electronics2.36×
20FragrancesBeauty & Wellness2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avon audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.72×
Pet OwnershipJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avon audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Risk AppetiteTHRILL0.69×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avon's target market in United States?

Avon's target market in United States covers an estimated 1,535,236 people, concentrated in California and Texas.

02

What is the gender split and age of Avon customers?

68.2% of the Avon audience are female, 31.8% are male, with an average age of 30.7 years.

03

Which brands do Avon fans like most?

Avon fans show strongest brand affinity for Eucerin (56.96×), Avène (39.96×), and SkinCeuticals (16.38×) over the country average.

04

Where do Avon fans live in United States?

Avon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Avon fans also like?

Beyond Avon itself, the audience over-indexes on Avène (39.96×), SkinCeuticals (16.38×), Kérastase (17.94×), and Avon Products (31.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Avon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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