Avon Audience in United States

Avon has an estimated audience of 1,505,785 people in United States. 68.2% are female, 31.8% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Eucerin, Avène, Kia Sportage, Kérastase, Indeed.com.

The average Avon fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eucerin, Avène, Kia Sportage, with strongest over-indexing on Eucerin (60.69× the country average). Demographically, the Avon audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Avon fans

Demographic split for Avon audience in United States
MetricValue
Female68.2%
Male31.8%
Average age30.7
Estimated audience size1,505,785

Audience persona

The typical Avon fan in United States is more female, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Eucerin.

Top regions in United States

Top regions ranked by reach for Avon in United States
RegionReachAffinity
California115,0920.7×
Texas114,2530.88×
Florida79,7080.78×
New York78,5200.93×
Ohio64,6661.39×
Pennsylvania59,6601.18×
Indiana56,1102.04×
North Carolina49,8951.1×
Illinois45,9580.92×
Georgia43,5930.94×
Michigan35,9390.91×
Virginia35,2200.96×
Colorado34,4411.45×
New Jersey34,3680.9×
Tennessee32,5691.08×
Massachusetts30,8351.04×
Alabama29,9841.43×
Arizona28,6560.93×
Maryland25,4010.98×
Missouri24,7701.02×
Louisiana23,8551.23×
Connecticut23,5421.56×
South Carolina22,5501×
Kentucky21,9931.16×
Wisconsin19,7340.87×
Minnesota19,3390.9×
Oklahoma19,2511.15×
Mississippi17,7821.43×
Washington16,4440.54×
Arkansas16,0921.3×
Iowa11,9900.97×
Kansas11,9541.01×
West Virginia11,4791.64×
Utah11,1660.83×
Nevada10,5370.72×
Oregon10,2940.6×
New Mexico8,3691.11×
Nebraska6,7300.89×
Idaho6,3180.84×
Rhode Island4,9781.04×
Maine4,6160.86×
New Hampshire4,4830.76×
Montana4,1100.98×
South Dakota4,0371.16×
Delaware3,5110.85×
Washington, District of Columbia2,7750.61×
North Dakota2,7450.89×
Hawaii2,4610.38×
Wyoming2,1540.97×
Vermont1,7970.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avon audience
BrandAffinityCategory
Eucerin60.69×Beauty & Wellness
Avène48.36×Beauty & Wellness
Kia Sportage37.5×Cars & Mobility
Kérastase24×Beauty & Wellness
Indeed.com5.2×Business & Career
Google Maps4.54×Internet & Social Media
Honda HR-V25×Cars & Mobility
Capital One3.72×Business & Career
Wella21.6×Beauty & Wellness
Avon Products30.24×Beauty & Wellness
Vichy21.65×Beauty & Wellness
Hair Cuttery14.4×Beauty & Wellness
Autism Awareness8.01×Health
SkinCeuticals13.42×Beauty & Wellness
Diabetes mellitus awareness5.42×Health
Pre-school playgroup26.82×Kids & Family
Personal care3.55×Health
Google News4.4×News
Garnier14.97×Beauty & Wellness
Enterprise Rent-A-Car4.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avon audience
TraitClusterScore
Pet OwnershipJOY1.45
Price SensitivityPREMIUM1.42
Convenience OrientationPREMIUM1.26
Family OrientationCONSERVATISM1.24
CreativityOPEN1.23
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Avon
CountryShare
Brazil24.6%
United States13.1%
United Kingdom5.1%

See Avon audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Avon have in United States?

Avon has an estimated audience of 1,505,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Avon fans?

68.2% of Avon fans are female, 31.8% are male, with an average age of 30.7 years.

Which brands do Avon fans like most?

Avon fans show strongest brand affinity for Eucerin (60.69×), Avène (48.36×), and Kia Sportage (37.5×) over the country average.

Where do Avon fans live in United States?

Avon fans in United States are most concentrated in California (reach 115,092), Texas (reach 114,253), and Florida (reach 79,708). These three regions account for the largest share of the active audience.

What other brands do Avon fans also like?

Beyond Avon itself, the audience over-indexes on Avène (48.36×), Kia Sportage (37.5×), Kérastase (24×), and Indeed.com (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.