Rascasse Audience Intelligence

Mor Furniture Target Market in United States

A data profile of the people who buy, follow and care about Mor Furniture in United States — modelled from more than twelve digital signal sources. Mor Furniture has an estimated audience of 579,294 people in United States.

#10among Furniture shop in United States#3469among Brand in United States#478in Shopping

The average Mor Furniture fan in United States is 47.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Arizona.

Top brand affinities include Max Factor, fitness world, Evening gown, with strongest over-indexing on Max Factor (275.36× the country average).

Demographically, the Mor Furniture audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mor Furniture fan in United States is more female, around 47.8 years old, with strong Design Affinity tendencies and a notable affinity for Max Factor.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mor Furniture profile in United States.

Audience size
579K
in United States
Gender
68.3%♀
31.7% male
Age
47.8
average years
Country rank
#33518
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mor Furniture

68.3% are female, 31.7% are male, average age 47.8.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Mor Furniture audience in United States
MetricValue
Female68.3%
Male31.7%
Average age47.8
Estimated audience size579,294
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Mor Furniture audience in United States
Age bracketShare%
16-196%
20-298%
30-3918%
40-4929%
50+39%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Mor Furniture audience comes from United States.

Worldwide audience distribution share by country for Mor Furniture
CountryShare
United States93.7%
China1.3%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mor Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Mor Furniture customers by region in United States
#RegionReachAffinity×
01New Mexico~30K11.18×
02Washington~100K9.46×
03Oregon~50K8.10×
04Idaho~20K7.50×
05Arizona~60K4.82×
06California~200K3.44×
07Nevada~20K3.26×
08Vermont<1K0.85×
09Rhode Island~2K0.83×
10South Dakota~1K0.82×
11West Virginia~2K0.81×
12New Hampshire~2K0.81×
13Maine~2K0.81×
14Delaware~1K0.81×
15North Dakota<1K0.81×
16Mississippi~4K0.79×
17Nebraska~2K0.77×
18Arkansas~4K0.75×
19Alaska<1K0.75×
20Iowa~3K0.72×
21Washington, District of Columbia~1K0.71×
22Hawaii~2K0.69×
23Alabama~5K0.67×
24Louisiana~5K0.67×
25Connecticut~4K0.67×
26Kansas~3K0.67×
27Wisconsin~6K0.66×
28Montana~1K0.64×
29South Carolina~5K0.61×
30Oklahoma~4K0.61×
31Maryland~6K0.58×
32Massachusetts~6K0.56×
33Missouri~5K0.55×
34New Jersey~8K0.54×
35Michigan~8K0.50×
36Minnesota~4K0.50×
37Tennessee~6K0.49×
38Kentucky~3K0.42×
39Indiana~4K0.41×
40Pennsylvania~8K0.40×
41North Carolina~7K0.40×
42Virginia~6K0.40×
43Utah~2K0.40×
44Georgia~6K0.36×
45Illinois~6K0.33×
46Colorado~3K0.32×
47Ohio~5K0.29×
48Florida~10K0.25×
49New York~8K0.23×
50Texas~8K0.16×
Fig. 06

Affinity by region

Affinity by region — Mor Furniture, United States
0.16×1.00×11.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mor Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mor Furniture audience
#·InterestCategoryAffinity×
01fitness worldSports324.47×
02Max FactorBeauty & Wellness275.36×
03Boiler Room (film)Movies & TV26.07×
04Evening gownFashion & Accessoires20.00×
05Cocktail dressFashion & Accessoires20.00×
06AvonBeauty & Wellness20.00×
07Tote bagFashion & Accessoires20.00×
08Thrift ShopShopping20.00×
09CrossRoadsMovies & TV20.00×
10Heel (shoe)Fashion & Accessoires20.00×
11VINCE.Fashion & Accessoires20.00×
12NyxBeauty & Wellness20.00×
13Sheath dressFashion & Accessoires20.00×
14Socket wrenchHome & Garden19.62×
15Dolce Vita (TVB)Movies & TV17.29×
16Black tieFashion & Accessoires17.08×
17Rocking chairHome & Garden13.45×
18PetalHome & Garden10.33×
19Nebraska Furniture MartShopping8.93×
20U-HaulBusiness & Career5.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mor Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mor Furniture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
Quality AwarenessPREMIUM1.14×
Price SensitivityPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mor Furniture audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Risk AppetiteTHRILL0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mor Furniture's target market in United States?

Mor Furniture's target market in United States covers an estimated 579,294 people, concentrated in California and Washington.

02

What is the gender split and age of Mor Furniture customers?

68.3% of the Mor Furniture audience are female, 31.7% are male, with an average age of 47.8 years.

03

Which brands do Mor Furniture fans like most?

Mor Furniture fans show strongest brand affinity for Max Factor (275.36×), fitness world (324.47×), and Evening gown (20×) over the country average.

04

Where do Mor Furniture fans live in United States?

Mor Furniture fans in United States are most concentrated in California (reach ~200K), Washington (reach ~100K), and Arizona (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mor Furniture fans also like?

Beyond Mor Furniture itself, the audience over-indexes on fitness world (324.47×), Evening gown (20×), Cocktail dress (20×), and Avon (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See Mor Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mor Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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