Mor Furniture Audience in United States

Mor Furniture logo

Mor Furniture has an estimated audience of 582,025 people in United States. 68.3% are female, 31.7% are male, average age 47.8. Top regions: California, Washington, Arizona. Top brand affinities: Max Factor, fitness world, Evening gown, Cocktail dress, Avon.

The average Mor Furniture fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Arizona. Top brand affinities include Max Factor, fitness world, Evening gown, with strongest over-indexing on Max Factor (275.36× the country average). Demographically, the Mor Furniture audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Mor Furniture fans

Demographic split for Mor Furniture audience in United States
MetricValue
Female68.3%
Male31.7%
Average age47.8
Estimated audience size582,025

Audience persona

The typical Mor Furniture fan in United States is more female, around 47.8 years old, with strong Indulgence tendencies and a notable affinity for Max Factor.

Top regions in United States

Top regions ranked by reach for Mor Furniture in United States
RegionReachAffinity
California234,3473.66×
Washington116,3639.97×
Arizona58,1584.89×
Oregon55,4958.32×
New Mexico31,12610.66×
Idaho21,0017.2×
Nevada19,8923.53×
Texas3,5060.07×
Indiana2,5640.24×
New York1,4160.04×
Ohio1,4010.08×
Florida1,3340.03×
Colorado1,2190.13×
Utah1,0930.21×
Illinois8990.05×
Georgia8600.05×
Kentucky7210.1×
North Carolina6420.04×
Pennsylvania6340.03×
Virginia5960.04×
Tennessee4460.04×
Michigan4260.03×
Minnesota4050.05×
Oklahoma3750.06×
Missouri3720.04×
New Jersey3220.02×
Massachusetts3180.03×
Maryland3030.03×
Montana3030.19×
South Carolina2740.03×
Louisiana2560.03×
Alabama2550.03×
Wisconsin2370.03×
Kansas2120.05×
Hawaii2100.08×
Arkansas2010.04×
Iowa1710.04×
Connecticut1710.03×
Alaska1610.13×
Mississippi1540.03×
Nebraska1300.04×
Washington, District of Columbia1090.06×
North Dakota1060.09×
West Virginia1020.04×
Wyoming960.11×
South Dakota870.06×
New Hampshire840.04×
Rhode Island810.04×
Maine810.04×
Vermont800.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mor Furniture audience
BrandAffinityCategory
Max Factor275.36×Beauty & Wellness
fitness world324.47×Sports
Evening gown20×Fashion & Accessoires
Cocktail dress20×Fashion & Accessoires
Avon20×Beauty & Wellness
U-Haul5.32×Business & Career
Tote bag20×Fashion & Accessoires
Thrift Shop20×Shopping
Dolce Vita (TVB)17.29×Movies & TV
CrossRoads20×Movies & TV
Petal10.33×Home & Garden
Rocking chair13.45×Home & Garden
Heel (shoe)20×Fashion & Accessoires
Boiler Room (film)26.07×Movies & TV
VINCE.20×Fashion & Accessoires
Socket wrench19.62×Home & Garden
Black tie17.08×Fashion & Accessoires
Sheath dress20×Fashion & Accessoires
Nyx20×Beauty & Wellness
Show Me Your Mumu20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mor Furniture audience
TraitClusterScore
IndulgenceJOY1.56
Price SensitivityPREMIUM1.4
PatriotismCONSERVATISM1.28
Design AffinityPREMIUM1.28
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Mor Furniture
CountryShare
United States93.7%
Canada1.3%
China1.3%

See Mor Furniture audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Mor Furniture have in United States?

Mor Furniture has an estimated audience of 582,025 people in United States, concentrated in California and Washington.

What is the gender split and age of Mor Furniture fans?

68.3% of Mor Furniture fans are female, 31.7% are male, with an average age of 47.8 years.

Which brands do Mor Furniture fans like most?

Mor Furniture fans show strongest brand affinity for Max Factor (275.36×), fitness world (324.47×), and Evening gown (20×) over the country average.

Where do Mor Furniture fans live in United States?

Mor Furniture fans in United States are most concentrated in California (reach 234,347), Washington (reach 116,363), and Arizona (reach 58,158). These three regions account for the largest share of the active audience.

What other brands do Mor Furniture fans also like?

Beyond Mor Furniture itself, the audience over-indexes on fitness world (324.47×), Evening gown (20×), Cocktail dress (20×), and Avon (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mor Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.