Nyx Audience in United States
Nyx has an estimated audience of 738,098 people in United States. 91.7% are female, 8.3% are male, average age 29.5. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Combat sport, Elsword, Mothercare, Dog breed.
The average Nyx fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Combat sport, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (6.95× the country average). Demographically, the Nyx audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Nyx fans
| Metric | Value |
|---|---|
| Female | 91.7% |
| Male | 8.3% |
| Average age | 29.5 |
| Estimated audience size | 738,098 |
Audience persona
The typical Nyx fan in United States is more female, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 116,930 | 1.44× |
| Texas | 80,153 | 1.26× |
| New York | 64,872 | 1.57× |
| Florida | 52,688 | 1.05× |
| Illinois | 28,288 | 1.15× |
| Pennsylvania | 26,208 | 1.05× |
| Georgia | 24,108 | 1.06× |
| New Jersey | 23,850 | 1.27× |
| North Carolina | 22,634 | 1.02× |
| Michigan | 21,957 | 1.14× |
| Ohio | 21,363 | 0.94× |
| Virginia | 19,159 | 1.07× |
| Arizona | 17,395 | 1.15× |
| Washington | 16,778 | 1.13× |
| Tennessee | 15,330 | 1.04× |
| Massachusetts | 14,333 | 0.99× |
| Maryland | 13,904 | 1.1× |
| Indiana | 13,706 | 1.02× |
| Louisiana | 13,149 | 1.38× |
| Missouri | 11,098 | 0.93× |
| Colorado | 10,819 | 0.93× |
| Alabama | 9,752 | 0.95× |
| Wisconsin | 9,684 | 0.87× |
| South Carolina | 9,593 | 0.86× |
| Kentucky | 9,269 | 1× |
| Minnesota | 9,204 | 0.87× |
| Oregon | 9,028 | 1.07× |
| Oklahoma | 8,941 | 1.09× |
| Nevada | 7,899 | 1.11× |
| Connecticut | 7,288 | 0.98× |
| Utah | 6,390 | 0.97× |
| Arkansas | 6,229 | 1.02× |
| Mississippi | 5,892 | 0.97× |
| Kansas | 5,706 | 0.98× |
| Iowa | 4,983 | 0.82× |
| New Mexico | 4,262 | 1.15× |
| West Virginia | 3,421 | 1× |
| Nebraska | 3,172 | 0.86× |
| Idaho | 3,137 | 0.85× |
| Hawaii | 2,753 | 0.87× |
| New Hampshire | 2,471 | 0.85× |
| Rhode Island | 2,367 | 1.01× |
| Washington, District of Columbia | 2,298 | 1.04× |
| Maine | 2,295 | 0.87× |
| Delaware | 1,779 | 0.87× |
| Montana | 1,551 | 0.76× |
| Alaska | 1,335 | 0.85× |
| South Dakota | 1,232 | 0.72× |
| North Dakota | 1,118 | 0.74× |
| Vermont | 882 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 6.95× | Movies & TV |
| Combat sport | 3.64× | Sports |
| Elsword | 31.36× | Games |
| Mothercare | 5.83× | Kids & Family |
| Dog breed | 1.57× | Pets & Animals |
| Bank account | 3.04× | Business & Career |
| Home equity | 1.65× | Home & Garden |
| Historic site | 3.48× | Arts & Culture |
| Nationality | 1.69× | Politics & Society |
| JDSU | 2.33× | Business & Career |
| Japanese New Year | 13.57× | Travel & Leisure |
| Racing | 1.77× | Cars & Mobility |
| Hocus Pocus | 3.09× | Movies & TV |
| The Perks of Being a Wallflower (film) | 4.34× | Movies & TV |
| UK garage | 3.46× | Music & Radio |
| Regional styles of Mexican music | 1.75× | Music & Radio |
| Panama | 2.26× | Travel & Leisure |
| Staycation | 1.91× | Home & Garden |
| Divergent series | 6.64× | Movies & TV |
| Arco Iris | 10.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Extroversion | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
| Creativity | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.35 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| France | 16.0% |
| Italy | 9.1% |
See Nyx audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
Frequently asked questions
How many fans does Nyx have in United States?
Nyx has an estimated audience of 738,098 people in United States, concentrated in California and Texas.
What is the gender split and age of Nyx fans?
91.7% of Nyx fans are female, 8.3% are male, with an average age of 29.5 years.
Which brands do Nyx fans like most?
Nyx fans show strongest brand affinity for Lulu 黃路梓茵 (6.95×), Combat sport (3.64×), and Elsword (31.36×) over the country average.
Where do Nyx fans live in United States?
Nyx fans in United States are most concentrated in California (reach 116,930), Texas (reach 80,153), and New York (reach 64,872). These three regions account for the largest share of the active audience.
What other brands do Nyx fans also like?
Beyond Nyx itself, the audience over-indexes on Combat sport (3.64×), Elsword (31.36×), Mothercare (5.83×), and Dog breed (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.