Rascasse Audience Intelligence

Nyx Target Market in United States

A data profile of the people who buy, follow and care about Nyx in United States — modelled from more than twelve digital signal sources. Nyx has an estimated audience of 881,710 people in United States.

#55among Cosmetics in United States#2626among Brand in United States#325in Beauty & Wellness

The average Nyx fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Makeup Tutorials, Spirit Halloween, Food and drink, with strongest over-indexing on Makeup Tutorials (5.57× the country average).

Demographically, the Nyx audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nyx fan in United States is more female, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Makeup Tutorials.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nyx profile in United States.

Audience size
882K
in United States
Gender
91.7%♀
8.3% male
Age
29.5
average years
Country rank
#25749
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nyx

91.7% are female, 8.3% are male, average age 29.5.

Fig. 02

Gender split

91.7%
Female
8.3%
Male
Demographic split for Nyx audience in United States
MetricValue
Female91.7%
Male8.3%
Average age29.5
Estimated audience size881,710
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Nyx audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Nyx audience comes from United States.

Worldwide audience distribution share by country for Nyx
CountryShare
United States21.3%
France14.2%
Italy13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nyx audience in United States is strongest.

Fig. 05

Top regions by affinity

Nyx customers by region in United States
#RegionReachAffinity×
01New York~60K1.44×
02California~100K1.38×
03Louisiana~10K1.28×
04Texas~80K1.19×
05New Jersey~20K1.17×
06New Mexico~4K1.14×
07Michigan~20K1.11×
08Arizona~20K1.11×
09Maryland~10K1.10×
10Washington~20K1.09×
11Oklahoma~9K1.09×
12Nevada~8K1.08×
13Pennsylvania~30K1.05×
14West Virginia~4K1.05×
15Illinois~30K1.04×
16Georgia~20K1.04×
17Oregon~9K1.04×
18Arkansas~6K1.04×
19Virginia~20K1.03×
20Kentucky~10K1.03×
21Rhode Island~2K1.03×
22Mississippi~6K1.02×
23Florida~50K1.01×
24Tennessee~10K1.01×
25Indiana~10K1.00×
26Washington, District of Columbia~2K1.00×
27North Carolina~20K0.99×
28Utah~6K0.98×
29Kansas~6K0.98×
30Alaska~2K0.97×
31Alabama~10K0.96×
32Connecticut~7K0.96×
33Massachusetts~10K0.95×
34Missouri~10K0.94×
35Ohio~20K0.93×
36Idaho~3K0.93×
37Delaware~2K0.92×
38North Dakota~1K0.92×
39Maine~2K0.91×
40Hawaii~3K0.90×
41Colorado~10K0.89×
42Nebraska~3K0.89×
43Minnesota~9K0.88×
44South Carolina~10K0.87×
45Iowa~5K0.87×
46New Hampshire~3K0.87×
47Montana~2K0.87×
48South Dakota~1K0.85×
49Vermont~1K0.85×
50Wisconsin~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Nyx, United States
0.83×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nyx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nyx audience
#·InterestCategoryAffinity×
01Afro-textured hairBeauty & Wellness6.05×
02Makeup TutorialsBeauty & Wellness5.57×
03Eye shadowBeauty & Wellness5.39×
04Spirit HalloweenKids & Family4.79×
05Eyelash extensionsBeauty & Wellness4.73×
06Artificial nailsBeauty & Wellness4.57×
07Natural skin careBeauty & Wellness4.48×
08Nail salonBeauty & Wellness4.05×
09Hair ExtensionsBeauty & Wellness3.89×
10EyelashBeauty & Wellness3.80×
11Long hairBeauty & Wellness3.67×
12Curly HairBeauty & Wellness3.57×
13ULTA BeautyBeauty & Wellness3.29×
14SephoraShopping2.39×
15Hair productsBeauty & Wellness2.01×
16ShoesFashion & Accessoires1.97×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.65×
20SupermanMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nyx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nyx audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.71×
Design AffinityPREMIUM1.62×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nyx audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.40×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nyx's target market in United States?

Nyx's target market in United States covers an estimated 881,710 people, concentrated in California and Texas.

02

What is the gender split and age of Nyx customers?

91.7% of the Nyx audience are female, 8.3% are male, with an average age of 29.5 years.

03

Which brands do Nyx fans like most?

Nyx fans show strongest brand affinity for Makeup Tutorials (5.57×), Spirit Halloween (4.79×), and Food and drink (1.65×) over the country average.

04

Where do Nyx fans live in United States?

Nyx fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nyx fans also like?

Beyond Nyx itself, the audience over-indexes on Spirit Halloween (4.79×), Food and drink (1.65×), Natural skin care (4.48×), and Eyelash extensions (4.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Nyx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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