Nyx Audience in United States

Nyx has an estimated audience of 738,098 people in United States. 91.7% are female, 8.3% are male, average age 29.5. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Nyx fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (31.36× the country average). Demographically, the Nyx audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Nyx fans

Demographic split for Nyx audience in United States
MetricValue
Female91.7%
Male8.3%
Average age29.5
Estimated audience size738,098

Audience persona

The typical Nyx fan in United States is more female, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nyx in United States
RegionReachAffinity
California116,9301.44×
Texas80,1531.26×
New York64,8721.57×
Florida52,6881.05×
Illinois28,2881.15×
Pennsylvania26,2081.05×
Georgia24,1081.06×
New Jersey23,8501.27×
North Carolina22,6341.02×
Michigan21,9571.14×
Ohio21,3630.94×
Virginia19,1591.07×
Arizona17,3951.15×
Washington16,7781.13×
Tennessee15,3301.04×
Massachusetts14,3330.99×
Maryland13,9041.1×
Indiana13,7061.02×
Louisiana13,1491.38×
Missouri11,0980.93×
Colorado10,8190.93×
Alabama9,7520.95×
Wisconsin9,6840.87×
South Carolina9,5930.86×
Kentucky9,2691×
Minnesota9,2040.87×
Oregon9,0281.07×
Oklahoma8,9411.09×
Nevada7,8991.11×
Connecticut7,2880.98×
Utah6,3900.97×
Arkansas6,2291.02×
Mississippi5,8920.97×
Kansas5,7060.98×
Iowa4,9830.82×
New Mexico4,2621.15×
West Virginia3,4211×
Nebraska3,1720.86×
Idaho3,1370.85×
Hawaii2,7530.87×
New Hampshire2,4710.85×
Rhode Island2,3671.01×
Washington, District of Columbia2,2981.04×
Maine2,2950.87×
Delaware1,7790.87×
Montana1,5510.76×
Alaska1,3350.85×
South Dakota1,2320.72×
North Dakota1,1180.74×
Vermont8820.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nyx audience
BrandAffinityCategory
Kia Sportage31.36×Cars & Mobility
Autism Awareness13.51×Health
Diabetes mellitus awareness8.94×Health
Microblogging9.1×Technology & Electronics
Singer-songwriter4.07×Music & Radio
Google Maps3.43×Internet & Social Media
Makeup Tutorials5.69×Beauty & Wellness
Bobbi Brown12.87×Beauty & Wellness
Honda HR-V20.91×Cars & Mobility
Do it yourself (DIY)2.7×Home & Garden
Indeed.com3.3×Business & Career
Income tax9.47×Business & Career
Kelly Osbourne7.43×Music & Radio
Capital One2.88×Business & Career
Personal care3.18×Health
ULTA Beauty3.7×Beauty & Wellness
Pre-school playgroup23.37×Kids & Family
Maybelline10.84×Beauty & Wellness
Harry Potter2.45×Movies & TV
Nail salon4.97×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nyx audience
TraitClusterScore
Luxury OrientationPREMIUM1.53
ExtroversionTHRILL1.39
Design AffinityPREMIUM1.38
CreativityOPEN1.35
DIY MentalityTHRILL1.35
IndulgenceJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Nyx
CountryShare
United States20.9%
France16.0%
Italy9.1%

See Nyx audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Nyx have in United States?

Nyx has an estimated audience of 738,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Nyx fans?

91.7% of Nyx fans are female, 8.3% are male, with an average age of 29.5 years.

Which brands do Nyx fans like most?

Nyx fans show strongest brand affinity for Kia Sportage (31.36×), Autism Awareness (13.51×), and Diabetes mellitus awareness (8.94×) over the country average.

Where do Nyx fans live in United States?

Nyx fans in United States are most concentrated in California (reach 116,930), Texas (reach 80,153), and New York (reach 64,872). These three regions account for the largest share of the active audience.

What other brands do Nyx fans also like?

Beyond Nyx itself, the audience over-indexes on Autism Awareness (13.51×), Diabetes mellitus awareness (8.94×), Microblogging (9.1×), and Singer-songwriter (4.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.