Nyx Audience in Germany
Nyx has an estimated audience of 274,383 people in Germany. 94.5% are female, 5.5% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Rossmann, Video izle, Home Office, Combat sport.
The average Nyx fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Rossmann, Video izle, with strongest over-indexing on Mothercare (4.77× the country average). Demographically, the Nyx audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Nyx fans
| Metric | Value |
|---|---|
| Female | 94.5% |
| Male | 5.5% |
| Average age | 32.9 |
| Estimated audience size | 274,383 |
Audience persona
The typical Nyx fan in Germany is more female, around 32.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,395 | 1.31× |
| Bayern | 46,113 | 1.05× |
| Baden-Württemberg | 38,233 | 1.02× |
| Niedersachsen | 26,395 | 0.99× |
| Hessen | 23,830 | 1.14× |
| Berlin | 16,803 | 1.37× |
| Rheinland-Pfalz | 13,036 | 0.95× |
| Sachsen | 11,427 | 0.85× |
| Schleswig-Holstein | 9,261 | 0.94× |
| Brandenburg | 7,523 | 0.88× |
| Hamburg | 7,159 | 1.15× |
| Sachsen-Anhalt | 5,876 | 0.83× |
| Thüringen | 5,707 | 0.82× |
| Mecklenburg-Vorpommern | 3,852 | 0.74× |
| Saarland | 3,050 | 0.91× |
| Bremen | 2,512 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 4.77× | Kids & Family |
| Rossmann | 1.88× | Shopping |
| Video izle | 6.55× | |
| Home Office | 1.71× | Business & Career |
| Combat sport | 1.69× | Sports |
| Bank account | 3.27× | Business & Career |
| Jersey (fabric) | 4.85× | Fashion & Accessoires |
| Racing | 1.64× | Cars & Mobility |
| Natural rubber | 1.91× | Cars & Mobility |
| Este, Veneto | 2.03× | Travel & Leisure |
| Fat-tailed sheep | 16.17× | Pets & Animals |
| Fatteh | 7.35× | Food & Beverages |
| 7-Eleven | 3.17× | Shopping |
| Japanese domestic market | 2.89× | Politics & Society |
| Roger Federer | 2.36× | Sports |
| Cachorro | 1.92× | Pets & Animals |
| Samanyolu Haber | 2.3× | Movies & TV |
| Ipekyol | 1.96× | Shopping |
| Esra Erol | 2.63× | Movies & TV |
| sniper ghost warrior | 7.22× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.27 |
| Pet Ownership | JOY | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Design Affinity | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| France | 16.0% |
| Italy | 9.1% |
See Nyx audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Nyx have in Germany?
Nyx has an estimated audience of 274,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nyx fans?
94.5% of Nyx fans are female, 5.5% are male, with an average age of 32.9 years.
Which brands do Nyx fans like most?
Nyx fans show strongest brand affinity for Mothercare (4.77×), Rossmann (1.88×), and Video izle (6.55×) over the country average.
Where do Nyx fans live in Germany?
Nyx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,395), Bayern (reach 46,113), and Baden-Württemberg (reach 38,233). These three regions account for the largest share of the active audience.
What other brands do Nyx fans also like?
Beyond Nyx itself, the audience over-indexes on Rossmann (1.88×), Video izle (6.55×), Home Office (1.71×), and Combat sport (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.