Nyx Target Market in Germany
A data profile of the people who buy, follow and care about Nyx in Germany — modelled from more than twelve digital signal sources. Nyx has an estimated audience of 277,698 people in Germany.
The average Nyx fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Boulanger, TikTok, Lip gloss, with strongest over-indexing on Boulanger (45.95× the country average).
Demographically, the Nyx audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nyx fan in Germany is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Boulanger.
At a glance
The key figures that characterise the Nyx profile in Germany.
Search interest · 12-month trend
Customer demographics of Nyx
94.5% are female, 5.5% are male, average age 32.9.
Gender split
| Metric | Value |
|---|---|
| Female | 94.5% |
| Male | 5.5% |
| Average age | 32.9 |
| Estimated audience size | 277,698 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Nyx audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.3% |
| France | 14.2% |
| Italy | 13.2% |
Geography
Where the Nyx audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.30× | |
| 02 | Nordrhein-Westfalen | ~70K | 1.25× | |
| 03 | Hamburg | ~7K | 1.15× | |
| 04 | Hessen | ~20K | 1.12× | |
| 05 | Bremen | ~3K | 1.09× | |
| 06 | Bayern | ~40K | 1.02× | |
| 07 | Baden-Württemberg | ~40K | 1.00× | |
| 08 | Saarland | ~3K | 0.98× | |
| 09 | Niedersachsen | ~30K | 0.97× | |
| 10 | Rheinland-Pfalz | ~10K | 0.96× | |
| 11 | Schleswig-Holstein | ~9K | 0.94× | |
| 12 | Brandenburg | ~8K | 0.89× | |
| 13 | Thüringen | ~6K | 0.88× | |
| 14 | Sachsen | ~10K | 0.86× | |
| 15 | Sachsen-Anhalt | ~6K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nyx audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boulanger | Shopping | 45.95× | ||
| 02 | Coca-Cola Zero | Food & Beverages | 18.91× | ||
| 03 | Lip gloss | Beauty & Wellness | 7.44× | ||
| 04 | Makeup brush | Beauty & Wellness | 6.99× | ||
| 05 | Moisturizer | Home & Garden | 6.36× | ||
| 06 | Charlotte Tilbury | Beauty & Wellness | 6.06× | ||
| 07 | Eye shadow | Beauty & Wellness | 5.89× | ||
| 08 | Eye liner | Beauty & Wellness | 5.60× | ||
| 09 | Concealer | Beauty & Wellness | 5.37× | ||
| 10 | Fitness and figure competition | Sports | 4.68× | ||
| 11 | Nail polish | Beauty & Wellness | 4.23× | ||
| 12 | Sephora | Shopping | 4.03× | ||
| 13 | Payback | Shopping | 3.78× | ||
| 14 | TikTok | Internet & Social Media | 3.52× | ||
| 15 | Bookselling | Literature | 3.28× | ||
| 16 | Self-awareness | Health | 2.95× | ||
| 17 | Self-love | Health | 2.72× | ||
| 18 | Stranger Things | Movies & TV | 2.54× | ||
| 19 | Harry Potter | Movies & TV | 2.26× | ||
| 20 | Beauty | Beauty & Wellness | 1.68× |
Personality of the Nyx audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.83× | |
| Mindfulness | BALANCE | 1.70× | |
| Pet Ownership | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Need for Security | CONSERVATISM | 0.38× | |
| Convenience Orientation | PREMIUM | 0.59× |
Frequently asked questions
Who is Nyx's target market in Germany?
Nyx's target market in Germany covers an estimated 277,698 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nyx customers?
94.5% of the Nyx audience are female, 5.5% are male, with an average age of 32.9 years.
Which brands do Nyx fans like most?
Nyx fans show strongest brand affinity for Boulanger (45.95×), TikTok (3.52×), and Lip gloss (7.44×) over the country average.
Where do Nyx fans live in Germany?
Nyx fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Nyx fans also like?
Beyond Nyx itself, the audience over-indexes on TikTok (3.52×), Lip gloss (7.44×), Harry Potter (2.26×), and Makeup brush (6.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Mascara (3,662,873)
See Nyx audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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