Sephora Audience in Germany
Sephora has an estimated audience of 4,469,541 people in Germany. 78.4% are female, 21.6% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty Makeup, Beauty & Fashion, Makeup &hair, Makeup brush, Makeup Tutorials.
The average Sephora fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty Makeup, Beauty & Fashion, Makeup &hair, with strongest over-indexing on Beauty Makeup (7.3× the country average). Demographically, the Sephora audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Sephora fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 34.5 |
| Estimated audience size | 4,469,541 |
Audience persona
The typical Sephora fan in Germany is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Beauty Makeup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,336,418 | 1.37× |
| Bayern | 758,812 | 1.06× |
| Baden-Württemberg | 655,162 | 1.07× |
| Hessen | 461,541 | 1.36× |
| Niedersachsen | 397,996 | 0.92× |
| Berlin | 310,115 | 1.55× |
| Rheinland-Pfalz | 230,529 | 1.03× |
| Sachsen | 168,490 | 0.77× |
| Schleswig-Holstein | 142,473 | 0.89× |
| Hamburg | 133,946 | 1.33× |
| Brandenburg | 120,627 | 0.87× |
| Sachsen-Anhalt | 76,494 | 0.66× |
| Thüringen | 75,099 | 0.66× |
| Mecklenburg-Vorpommern | 61,119 | 0.72× |
| Saarland | 47,162 | 0.86× |
| Bremen | 34,465 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty Makeup | 7.3× | Beauty & Wellness |
| Beauty & Fashion | 6.15× | Beauty & Wellness |
| Makeup &hair | 7.46× | Beauty & Wellness |
| Makeup brush | 5.92× | Beauty & Wellness |
| Makeup Tutorials | 4.79× | Beauty & Wellness |
| Eye shadow | 4.81× | Beauty & Wellness |
| Health And Beauty | 4.09× | Beauty & Wellness |
| Charlotte Tilbury | 5.69× | Beauty & Wellness |
| Lip gloss | 4.81× | Beauty & Wellness |
| Eye liner | 4.86× | Beauty & Wellness |
| Nail polish | 3.77× | Beauty & Wellness |
| Skin care | 2.59× | Beauty & Wellness |
| Eyelash extensions | 3.79× | Beauty & Wellness |
| Makeup Lessons | 5.36× | Beauty & Wellness |
| Foundation (cosmetics) | 4.24× | Beauty & Wellness |
| Natural skin care | 3.47× | Beauty & Wellness |
| Self-love | 2.18× | Health |
| Long Lashes | 4.96× | Beauty & Wellness |
| Self-awareness | 2.31× | Health |
| Primark | 2.16× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Sports Activity | POWER | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| France | 6.2% |
| Italy | 6.1% |
See Sephora audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Notino (1,901,751)
- PARFUMDREAMS (1,370,193)
- Müller (German trade company) (357,711)
- Budnikowsky (327,494)
Frequently asked questions
How many fans does Sephora have in Germany?
Sephora has an estimated audience of 4,469,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sephora fans?
78.4% of Sephora fans are female, 21.6% are male, with an average age of 34.5 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for Beauty Makeup (7.3×), Beauty & Fashion (6.15×), and Makeup &hair (7.46×) over the country average.
Where do Sephora fans live in Germany?
Sephora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,336,418), Bayern (reach 758,812), and Baden-Württemberg (reach 655,162). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Beauty & Fashion (6.15×), Makeup &hair (7.46×), Makeup brush (5.92×), and Makeup Tutorials (4.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.