Notino Audience in Germany
Notino has an estimated audience of 1,901,750 people in Germany. 70.0% are female, 30.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PARFUMDREAMS, Onet.pl, Breuninger, Rossmann, Pharmacy.
The average Notino fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PARFUMDREAMS, Onet.pl, Breuninger, with strongest over-indexing on PARFUMDREAMS (22.48× the country average). Demographically, the Notino audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Notino fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 39.1 |
| Estimated audience size | 1,901,750 |
Audience persona
The typical Notino fan in Germany is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PARFUMDREAMS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,191 | 1.19× |
| Bayern | 368,973 | 1.21× |
| Baden-Württemberg | 316,257 | 1.22× |
| Niedersachsen | 183,406 | 0.99× |
| Hessen | 163,361 | 1.13× |
| Rheinland-Pfalz | 102,344 | 1.07× |
| Berlin | 84,802 | 1× |
| Sachsen | 80,921 | 0.87× |
| Schleswig-Holstein | 58,303 | 0.85× |
| Brandenburg | 56,591 | 0.96× |
| Sachsen-Anhalt | 46,404 | 0.94× |
| Thüringen | 45,601 | 0.94× |
| Hamburg | 43,106 | 1× |
| Mecklenburg-Vorpommern | 29,070 | 0.8× |
| Saarland | 18,877 | 0.81× |
| Bremen | 16,541 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PARFUMDREAMS | 22.48× | Shopping |
| Onet.pl | 13.75× | News |
| Breuninger | 6.38× | Fashion & Accessoires |
| Rossmann | 3.8× | Shopping |
| Pharmacy | 4.86× | Business & Career |
| ATP World Tour Masters 1000 | 25.48× | Sports |
| US Open (tennis) | 7.29× | Sports |
| Müller Drogeriemarkt | 17× | Shopping |
| Ariana Grande | 4.53× | Music & Radio |
| Bedroom furniture | 4.08× | Home & Garden |
| BB cream | 6.17× | Beauty & Wellness |
| Primark | 2.55× | Shopping |
| TikTok | 1.52× | Internet & Social Media |
| JACK & JONES | 11.89× | Fashion & Accessoires |
| Department store | 4.23× | Shopping |
| Spiegel Online | 1.61× | News |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Western Union | 3.04× | Business & Career |
| H&M | 1.67× | Shopping |
| Airbnb | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.9 |
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.29 |
| Mindfulness | BALANCE | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.9% |
| Poland | 13.6% |
| Romania | 8.2% |
See Notino audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Müller (German trade company) (11,831,236)
- Sephora (4,469,541)
- PARFUMDREAMS (1,370,193)
- Budnikowsky (327,494)
Frequently asked questions
How many fans does Notino have in Germany?
Notino has an estimated audience of 1,901,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Notino fans?
70.0% of Notino fans are female, 30.0% are male, with an average age of 39.1 years.
Which brands do Notino fans like most?
Notino fans show strongest brand affinity for PARFUMDREAMS (22.48×), Onet.pl (13.75×), and Breuninger (6.38×) over the country average.
Where do Notino fans live in Germany?
Notino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,191), Bayern (reach 368,973), and Baden-Württemberg (reach 316,257). These three regions account for the largest share of the active audience.
What other brands do Notino fans also like?
Beyond Notino itself, the audience over-indexes on Onet.pl (13.75×), Breuninger (6.38×), Rossmann (3.8×), and Pharmacy (4.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.