Notino Audience in Germany
Notino has an estimated audience of 1,901,750 people in Germany. 70.0% are female, 30.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Home Office, Combat sport, Progressive rock, Bugatti Chiron.
The average Notino fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Home Office, Combat sport, with strongest over-indexing on Nuts (film) (20.74× the country average). Demographically, the Notino audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Notino fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 39.1 |
| Estimated audience size | 1,901,750 |
Audience persona
The typical Notino fan in Germany is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,191 | 1.19× |
| Bayern | 368,973 | 1.21× |
| Baden-Württemberg | 316,257 | 1.22× |
| Niedersachsen | 183,406 | 0.99× |
| Hessen | 163,361 | 1.13× |
| Rheinland-Pfalz | 102,344 | 1.07× |
| Berlin | 84,802 | 1× |
| Sachsen | 80,921 | 0.87× |
| Schleswig-Holstein | 58,303 | 0.85× |
| Brandenburg | 56,591 | 0.96× |
| Sachsen-Anhalt | 46,404 | 0.94× |
| Thüringen | 45,601 | 0.94× |
| Hamburg | 43,106 | 1× |
| Mecklenburg-Vorpommern | 29,070 | 0.8× |
| Saarland | 18,877 | 0.81× |
| Bremen | 16,541 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 20.74× | Movies & TV |
| Home Office | 1.72× | Business & Career |
| Combat sport | 1.91× | Sports |
| Progressive rock | 1.84× | Music & Radio |
| Bugatti Chiron | 6.16× | Cars & Mobility |
| Racing | 1.71× | Cars & Mobility |
| Bank account | 2.55× | Business & Career |
| Mothercare | 1.62× | Kids & Family |
| Commercial mortgage | 1.53× | Business & Career |
| Cathy Guetta | 8.16× | Internet & Social Media |
| Pleural effusion | 2.42× | Health |
| Home Delivery | 1.78× | Food & Beverages |
| Cachorro | 2.25× | Pets & Animals |
| Japanese New Year | 5.91× | Travel & Leisure |
| Japanese domestic market | 2.86× | Politics & Society |
| Ireen Sheer | 1.64× | Music & Radio |
| The Hunt (2012 film) | 2.52× | Movies & TV |
| Haudegen | 5.71× | Music & Radio |
| Gloria | 2.55× | Music & Radio |
| Anton Hofreiter | 2.93× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.9 |
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.29 |
| Mindfulness | BALANCE | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.9% |
| Poland | 13.6% |
| Romania | 8.2% |
See Notino audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Sephora (4,469,541)
- PARFUMDREAMS (1,370,193)
- Müller (German trade company) (357,711)
- Budnikowsky (327,494)
Frequently asked questions
How many fans does Notino have in Germany?
Notino has an estimated audience of 1,901,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Notino fans?
70.0% of Notino fans are female, 30.0% are male, with an average age of 39.1 years.
Which brands do Notino fans like most?
Notino fans show strongest brand affinity for Nuts (film) (20.74×), Home Office (1.72×), and Combat sport (1.91×) over the country average.
Where do Notino fans live in Germany?
Notino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,191), Bayern (reach 368,973), and Baden-Württemberg (reach 316,257). These three regions account for the largest share of the active audience.
What other brands do Notino fans also like?
Beyond Notino itself, the audience over-indexes on Home Office (1.72×), Combat sport (1.91×), Progressive rock (1.84×), and Bugatti Chiron (6.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.