Rascasse Audience Intelligence

Notino Target Market in Germany

Name: Notino — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Notino in Germany — modelled from more than twelve digital signal sources. Notino has an estimated audience of 1,630,015 people in Germany.

#4among Drugstore in Germany #519among Brand in Germany #149in Shopping

The average Notino fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PARFUMDREAMS, Breuninger, Onet.pl, with strongest over-indexing on PARFUMDREAMS (70.52× the country average).

Demographically, the Notino audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Notino fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for PARFUMDREAMS.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notino profile in Germany.

Audience size

1.6M

in Germany

Gender

78.4%♀

21.6% male

Age

33.6

average years

Country rank

#4123

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Notino

78.4% are female, 21.6% are male, average age 33.6.

Fig. 02

Gender split

78.4%

Female

21.6%

Male

Demographic split for Notino audience in Germany
Metric	Value
Female	78.4%
Male	21.6%
Average age	33.6
Estimated audience size	1,630,015

Fig. 03

Age distribution

Age distribution of the Notino audience in Germany
Age bracket	Share	%
16-19		34%
20-29		21%
30-39		19%
40-49		16%
50+		9%

Fig. 04

Worldwide distribution

3.9%

of the worldwide Notino audience comes from Germany.

Worldwide audience distribution share by country for Notino
Country	Share
Poland	14.9%
Italy	14.8%
Romania	10.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Notino customers by region in Germany
#	Region	Reach	×
01	Baden-Württemberg	~300K	1.21×
02	Bayern	~300K	1.18×
03	Nordrhein-Westfalen	~400K	1.15×
04	Hessen	~100K	1.11×
05	Bremen	~20K	1.06×
06	Rheinland-Pfalz	~90K	1.05×
07	Niedersachsen	~200K	0.99×
08	Brandenburg	~50K	0.98×
09	Sachsen-Anhalt	~40K	0.97×
10	Berlin	~70K	0.96×
11	Thüringen	~40K	0.96×
12	Hamburg	~40K	0.95×
13	Saarland	~20K	0.88×
14	Sachsen	~70K	0.87×
15	Schleswig-Holstein	~50K	0.85×
16	Mecklenburg-Vorpommern	~30K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notino audience
#	Interest	Category	×
01	PARFUMDREAMS	Shopping	70.52×
02	Charlie Puth	Music & Radio	26.84×
03	Dorothy Perkins	Fashion & Accessoires	25.04×
04	ATP World Tour Masters 1000	Sports	22.08×
05	Stadt-Parfümerie Pieper	Shopping	18.29×
06	Onet.pl	News	13.69×
07	Anastasia Beverly Hills	Beauty & Wellness	13.02×
08	US Open (tennis)	Sports	7.38×
09	Breuninger	Fashion & Accessoires	6.66×
10	Pharmacy	Business & Career	6.24×
11	Department store	Shopping	5.04×
12	Ralph Lauren	Fashion & Accessoires	4.88×
13	Bedroom furniture	Home & Garden	4.64×
14	Lip gloss	Beauty & Wellness	4.36×
15	Rossmann	Shopping	3.82×
16	Self-awareness	Health	3.71×
17	Taylor Swift	Music & Radio	3.45×
18	Primark	Shopping	2.69×
19	Deichmann	Shopping	2.15×
20	Harry Potter	Movies & TV	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Notino audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.62×
Design Affinity	PREMIUM	1.56×
Mindfulness	BALANCE	1.55×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Notino audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.87×
Patriotism	CONSERVATISM	0.89×
Need for Security	CONSERVATISM	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Notino's target market in Germany?

Notino's target market in Germany covers an estimated 1,630,015 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Notino customers?

78.4% of the Notino audience are female, 21.6% are male, with an average age of 33.6 years.

Which brands do Notino fans like most?

Notino fans show strongest brand affinity for PARFUMDREAMS (70.52×), Breuninger (6.66×), and Onet.pl (13.69×) over the country average.

Where do Notino fans live in Germany?

Notino fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Notino fans also like?

Beyond Notino itself, the audience over-indexes on Breuninger (6.66×), Onet.pl (13.69×), Rossmann (3.82×), and Pharmacy (6.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Drugstore audiences in Germany

Rossmann (14,105,406)
Müller (German trade company) (11,831,236)
Sephora (4,491,216)
PARFUMDREAMS (1,334,722)
Stadt-Parfümerie Pieper (503,693)

See Notino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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