Rascasse Audience Intelligence

Anastasia Beverly Hills Target Market in Germany

A data profile of the people who buy, follow and care about Anastasia Beverly Hills in Germany — modelled from more than twelve digital signal sources. Anastasia Beverly Hills has an estimated audience of 435,186 people in Germany.

#40among Cosmetics in Germany#1693among Brand in Germany#199in Beauty & Wellness

The average Anastasia Beverly Hills fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, Alexander Zverev, Müller (company), with strongest over-indexing on Millie Bobby Brown (21.85× the country average).

Demographically, the Anastasia Beverly Hills audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anastasia Beverly Hills fan in Germany is more female, around 27.8 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anastasia Beverly Hills profile in Germany.

Audience size
435K
in Germany
Gender
80.9%♀
19.1% male
Age
27.8
average years
Country rank
#13100
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anastasia Beverly Hills

80.9% are female, 19.1% are male, average age 27.8.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Anastasia Beverly Hills audience in Germany
MetricValue
Female80.9%
Male19.1%
Average age27.8
Estimated audience size435,186
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Anastasia Beverly Hills audience in Germany
Age bracketShare%
16-1951%
20-2924%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Anastasia Beverly Hills audience comes from Germany.

Worldwide audience distribution share by country for Anastasia Beverly Hills
CountryShare
United States43.1%
United Kingdom11.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anastasia Beverly Hills audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anastasia Beverly Hills customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.46×
02Hamburg~10K1.46×
03Nordrhein-Westfalen~100K1.25×
04Hessen~40K1.25×
05Bremen~4K1.19×
06Bayern~80K1.13×
07Baden-Württemberg~60K1.06×
08Schleswig-Holstein~20K0.98×
09Niedersachsen~40K0.95×
10Rheinland-Pfalz~20K0.95×
11Saarland~5K0.94×
12Brandenburg~10K0.78×
13Sachsen-Anhalt~8K0.74×
14Sachsen~20K0.73×
15Mecklenburg-Vorpommern~6K0.69×
16Thüringen~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Anastasia Beverly Hills, Germany
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anastasia Beverly Hills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anastasia Beverly Hills audience
#·InterestCategoryAffinity×
01El Palacio de HierroShopping28.56×
02Ryder CupSports27.61×
03V MagazineFashion & Accessoires26.23×
04FlaconiShopping24.22×
05Narciso RodriguezFashion & Accessoires22.52×
06Millie Bobby BrownMovies & TV21.85×
07El Corte InglésShopping21.42×
08Natalie PortmanMovies & TV19.87×
09PARFUMDREAMSShopping19.79×
10Harry StylesMusic & Radio19.71×
11Roland GarrosSports19.16×
12Angelina JolieMovies & TV18.41×
13Alexander ZverevSports16.81×
14YouTube MusicInternet & Social Media16.49×
15Emma WatsonMovies & TV15.02×
16ZendayaMovies & TV14.95×
17Taylor SwiftMusic & Radio11.32×
18Müller (company)Food & Beverages10.50×
19Ariana GrandeMusic & Radio10.39×
20BreuningerFashion & Accessoires6.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anastasia Beverly Hills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anastasia Beverly Hills audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.36×
Pet OwnershipJOY1.29×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anastasia Beverly Hills audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.64×
Convenience OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anastasia Beverly Hills's target market in Germany?

Anastasia Beverly Hills's target market in Germany covers an estimated 435,186 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anastasia Beverly Hills customers?

80.9% of the Anastasia Beverly Hills audience are female, 19.1% are male, with an average age of 27.8 years.

03

Which brands do Anastasia Beverly Hills fans like most?

Anastasia Beverly Hills fans show strongest brand affinity for Millie Bobby Brown (21.85×), Alexander Zverev (16.81×), and Müller (company) (10.5×) over the country average.

04

Where do Anastasia Beverly Hills fans live in Germany?

Anastasia Beverly Hills fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Anastasia Beverly Hills fans also like?

Beyond Anastasia Beverly Hills itself, the audience over-indexes on Alexander Zverev (16.81×), Müller (company) (10.5×), Flaconi (24.22×), and YouTube Music (16.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Anastasia Beverly Hills audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anastasia Beverly Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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