Anastasia Beverly Hills Audience in Germany
Anastasia Beverly Hills has an estimated audience of 434,045 people in Germany. 80.9% are female, 19.1% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, Alexander Zverev, Flaconi, YouTube Music, Euphoria.
The average Anastasia Beverly Hills fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, Alexander Zverev, Flaconi, with strongest over-indexing on Millie Bobby Brown (21.85× the country average). Demographically, the Anastasia Beverly Hills audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Anastasia Beverly Hills fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 27.8 |
| Estimated audience size | 434,045 |
Audience persona
The typical Anastasia Beverly Hills fan in Germany is more female, around 27.8 years old, with strong Sustainability tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,392 | 1.28× |
| Bayern | 77,378 | 1.11× |
| Baden-Württemberg | 63,226 | 1.07× |
| Hessen | 41,459 | 1.25× |
| Niedersachsen | 40,764 | 0.97× |
| Berlin | 29,336 | 1.51× |
| Rheinland-Pfalz | 20,288 | 0.93× |
| Schleswig-Holstein | 15,700 | 1.01× |
| Sachsen | 15,015 | 0.71× |
| Hamburg | 14,603 | 1.49× |
| Brandenburg | 10,201 | 0.76× |
| Sachsen-Anhalt | 7,434 | 0.66× |
| Thüringen | 6,200 | 0.56× |
| Saarland | 4,761 | 0.89× |
| Bremen | 4,672 | 1.26× |
| Mecklenburg-Vorpommern | 4,536 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 21.85× | Movies & TV |
| Alexander Zverev | 16.81× | Sports |
| Flaconi | 24.22× | Shopping |
| YouTube Music | 16.49× | Internet & Social Media |
| Euphoria | 8.04× | Movies & TV |
| Angelina Jolie | 18.41× | Movies & TV |
| Harry Styles | 19.71× | Music & Radio |
| Natalie Portman | 19.87× | Movies & TV |
| Taylor Swift | 11.32× | Music & Radio |
| Ryder Cup | 27.61× | Sports |
| Emma Watson | 15.02× | Movies & TV |
| PARFUMDREAMS | 19.79× | Shopping |
| Breuninger | 6.7× | Fashion & Accessoires |
| Narciso Rodriguez | 22.52× | Fashion & Accessoires |
| El Corte Inglés | 21.42× | Shopping |
| Zendaya | 14.95× | Movies & TV |
| Ariana Grande | 10.39× | Music & Radio |
| Notino | 13.02× | Shopping |
| El Palacio de Hierro | 28.56× | Shopping |
| Billie Eilish | 10.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| DIY Mentality | THRILL | 1.52 |
| Luxury Orientation | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.41 |
| Sports Activity | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 11.5% |
| Germany | 6.5% |
See Anastasia Beverly Hills audiences in other countries
- Anastasia Beverly Hills — United States
- Anastasia Beverly Hills — United Kingdom
- Anastasia Beverly Hills — France
- Anastasia Beverly Hills — Italy
- Anastasia Beverly Hills — Spain
- Anastasia Beverly Hills — Brazil
- Anastasia Beverly Hills — Japan
- Anastasia Beverly Hills — South Korea
- Anastasia Beverly Hills — India
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Anastasia Beverly Hills have in Germany?
Anastasia Beverly Hills has an estimated audience of 434,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anastasia Beverly Hills fans?
80.9% of Anastasia Beverly Hills fans are female, 19.1% are male, with an average age of 27.8 years.
Which brands do Anastasia Beverly Hills fans like most?
Anastasia Beverly Hills fans show strongest brand affinity for Millie Bobby Brown (21.85×), Alexander Zverev (16.81×), and Flaconi (24.22×) over the country average.
Where do Anastasia Beverly Hills fans live in Germany?
Anastasia Beverly Hills fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,392), Bayern (reach 77,378), and Baden-Württemberg (reach 63,226). These three regions account for the largest share of the active audience.
What other brands do Anastasia Beverly Hills fans also like?
Beyond Anastasia Beverly Hills itself, the audience over-indexes on Alexander Zverev (16.81×), Flaconi (24.22×), YouTube Music (16.49×), and Euphoria (8.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anastasia Beverly Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.