PARFUMDREAMS Audience in Germany
PARFUMDREAMS has an estimated audience of 1,370,193 people in Germany. 83.1% are female, 16.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flaconi, Notino, Elle Fanning, Secret Escapes, Dakota Johnson.
The average PARFUMDREAMS fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flaconi, Notino, Elle Fanning, with strongest over-indexing on Flaconi (104.73× the country average). Demographically, the PARFUMDREAMS audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of PARFUMDREAMS fans
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 38.8 |
| Estimated audience size | 1,370,193 |
Audience persona
The typical PARFUMDREAMS fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Flaconi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,580 | 1.27× |
| Bayern | 254,450 | 1.16× |
| Baden-Württemberg | 249,071 | 1.33× |
| Niedersachsen | 141,091 | 1.06× |
| Hessen | 120,944 | 1.16× |
| Rheinland-Pfalz | 78,864 | 1.15× |
| Sachsen | 52,471 | 0.78× |
| Berlin | 50,725 | 0.83× |
| Schleswig-Holstein | 48,088 | 0.98× |
| Brandenburg | 36,188 | 0.85× |
| Sachsen-Anhalt | 32,480 | 0.91× |
| Hamburg | 32,164 | 1.04× |
| Thüringen | 31,208 | 0.89× |
| Mecklenburg-Vorpommern | 20,672 | 0.79× |
| Saarland | 15,824 | 0.94× |
| Bremen | 10,038 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flaconi | 104.73× | Shopping |
| Notino | 70.52× | Shopping |
| Elle Fanning | 77.93× | Movies & TV |
| Secret Escapes | 20× | Travel & Leisure |
| Dakota Johnson | 18.73× | Movies & TV |
| Maison Francis Kurkdjian | 65.02× | Beauty & Wellness |
| Molton Brown | 70.21× | Beauty & Wellness |
| Wirtualna Polska | 20× | News |
| Black Friday Deals | 11.01× | Shopping |
| DUB (magazine) | 59.45× | Cars & Mobility |
| QVC | 4.47× | Movies & TV |
| Microblade technology | 8.44× | Business & Career |
| Narciso Rodriguez Parfums | 37.93× | Beauty & Wellness |
| Nature Box | 53.52× | Beauty & Wellness |
| Trend analysis | 3.33× | Business & Career |
| Rituals | 2.91× | Beauty & Wellness |
| Parfum | 10.39× | Beauty & Wellness |
| Bonprix | 2.69× | Shopping |
| Lip | 4.47× | Beauty & Wellness |
| Harlan Coben | 11.36× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Price Sensitivity | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.48 |
| Creativity | OPEN | 1.45 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.1% |
| Switzerland | 4.2% |
| Netherlands | 3.7% |
See PARFUMDREAMS audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Sephora (4,469,541)
- Notino (1,901,751)
- Müller (German trade company) (357,711)
- Budnikowsky (327,494)
Frequently asked questions
How many fans does PARFUMDREAMS have in Germany?
PARFUMDREAMS has an estimated audience of 1,370,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PARFUMDREAMS fans?
83.1% of PARFUMDREAMS fans are female, 16.9% are male, with an average age of 38.8 years.
Which brands do PARFUMDREAMS fans like most?
PARFUMDREAMS fans show strongest brand affinity for Flaconi (104.73×), Notino (70.52×), and Elle Fanning (77.93×) over the country average.
Where do PARFUMDREAMS fans live in Germany?
PARFUMDREAMS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,580), Bayern (reach 254,450), and Baden-Württemberg (reach 249,071). These three regions account for the largest share of the active audience.
What other brands do PARFUMDREAMS fans also like?
Beyond PARFUMDREAMS itself, the audience over-indexes on Notino (70.52×), Elle Fanning (77.93×), Secret Escapes (20×), and Dakota Johnson (18.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PARFUMDREAMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.