Müller (German trade company) Audience in Germany
Müller (German trade company) has an estimated audience of 357,711 people in Germany. 86.0% are female, 14.0% are male, average age 34.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, UK garage.
The average Müller (German trade company) fan in Germany is 34.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, UK garage, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Müller (German trade company) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Müller (German trade company) fans
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 34.2 |
| Estimated audience size | 357,711 |
Audience persona
The typical Müller (German trade company) fan in Germany is more female, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 120,794 | 2.1× |
| Baden-Württemberg | 104,520 | 2.14× |
| Nordrhein-Westfalen | 79,039 | 1.01× |
| Niedersachsen | 32,158 | 0.93× |
| Hessen | 30,736 | 1.13× |
| Rheinland-Pfalz | 23,508 | 1.31× |
| Sachsen | 16,306 | 0.93× |
| Thüringen | 12,290 | 1.35× |
| Berlin | 11,452 | 0.72× |
| Sachsen-Anhalt | 8,733 | 0.94× |
| Hamburg | 5,445 | 0.67× |
| Schleswig-Holstein | 5,174 | 0.4× |
| Brandenburg | 4,542 | 0.41× |
| Saarland | 3,826 | 0.87× |
| Bremen | 2,478 | 0.81× |
| Mecklenburg-Vorpommern | 1,971 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| UK garage | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 12.6% |
| Germany | 8.9% |
| Italy | 7.3% |
See Müller (German trade company) audiences in other countries
- Müller (German trade company) — United States
- Müller (German trade company) — United Kingdom
- Müller (German trade company) — France
- Müller (German trade company) — Italy
- Müller (German trade company) — Spain
- Müller (German trade company) — Brazil
- Müller (German trade company) — Japan
- Müller (German trade company) — South Korea
- Müller (German trade company) — India
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Sephora (4,469,541)
- Notino (1,901,751)
- PARFUMDREAMS (1,370,193)
- Budnikowsky (327,494)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Müller (German trade company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.