Secret Escapes Audience in Germany

Demographics of Secret Escapes fans

Audience persona

The typical Secret Escapes fan in Germany is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for LateRooms.com.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Secret Escapes audiences in other countries

• Secret Escapes — United States
• Secret Escapes — United Kingdom
• Secret Escapes — France
• Secret Escapes — Italy
• Secret Escapes — Spain
• Secret Escapes — Brazil
• Secret Escapes — Japan
• Secret Escapes — South Korea
• Secret Escapes — India

More Travel website audiences in Germany

• Airbnb (15,006,516)
• Booking.com (8,178,794)
• TUI (7,505,211)
• HolidayCheck (5,793,485)
• Trivago (5,433,685)

Frequently asked questions

How many fans does Secret Escapes have in Germany?

Secret Escapes has an estimated audience of 2,710,804 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Secret Escapes fans?

64.6% of Secret Escapes fans are female, 35.4% are male, with an average age of 38.5 years.

Which brands do Secret Escapes fans like most?

Secret Escapes fans show strongest brand affinity for LateRooms.com (259.63×), CHECK24 (6.09×), and Travelzoo (21.72×) over the country average.

Where do Secret Escapes fans live in Germany?

Secret Escapes fans in Germany are most concentrated in Bayern (reach 747,852), Nordrhein-Westfalen (reach 649,016), and Baden-Württemberg (reach 539,564). These three regions account for the largest share of the active audience.

What other brands do Secret Escapes fans also like?

Beyond Secret Escapes itself, the audience over-indexes on CHECK24 (6.09×), Travelzoo (21.72×), TUI (5.86×), and Sandals Resorts (69.23×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Secret Escapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.