Rascasse Audience Intelligence

Secret Escapes Audience in Germany

A data profile of the people who buy, follow and care about Secret Escapes in Germany — modelled from more than twelve digital signal sources. Secret Escapes has an estimated audience of 2,664,452 people in Germany.

#9among Travel website in Germany#83among Website / Newspaper / Magazine in Germany#203in Travel & Leisure

The average Secret Escapes fan in Germany is 38.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include LateRooms.com, CHECK24, Travelzoo, with strongest over-indexing on LateRooms.com (259.63× the country average).

Demographically, the Secret Escapes audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Secret Escapes fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for LateRooms.com.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secret Escapes profile in Germany.

Audience size
2.7M
in Germany
Gender
64.6%♀
35.4% male
Age
38.5
average years
Country rank
#2453
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Secret Escapes

64.6% are female, 35.4% are male, average age 38.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Secret Escapes audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age38.5
Estimated audience size2,664,452
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Secret Escapes audience in Germany
Age bracketShare%
16-1914%
20-2925%
30-3926%
40-4924%
50+12%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Secret Escapes audience comes from Germany.

Worldwide audience distribution share by country for Secret Escapes
CountryShare
Germany42.5%
United Kingdom18.3%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secret Escapes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Secret Escapes fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.66×
02Baden-Württemberg~500K1.41×
03Rheinland-Pfalz~200K1.34×
04Hessen~200K1.17×
05Saarland~40K1.10×
06Nordrhein-Westfalen~600K1.04×
07Hamburg~60K1.02×
08Niedersachsen~300K1.01×
09Schleswig-Holstein~90K0.95×
10Thüringen~60K0.91×
11Brandenburg~70K0.85×
12Sachsen~100K0.77×
13Berlin~90K0.75×
14Bremen~20K0.75×
15Mecklenburg-Vorpommern~40K0.73×
16Sachsen-Anhalt~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Secret Escapes, Germany
0.60×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secret Escapes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secret Escapes audience
#·InterestCategoryAffinity×
01LateRooms.comTravel & Leisure259.63×
02Sandals ResortsTravel & Leisure69.23×
03TravelzooTravel & Leisure21.72×
04Voyage PrivéTravel & Leisure19.38×
05Buzz AldrinLiterature16.07×
06Air charterCars & Mobility11.01×
07TUI CruisesTravel & Leisure6.26×
08CHECK24Business & Career6.09×
09TUITravel & Leisure5.86×
10ExpediaTravel & Leisure4.99×
11Deal of the dayShopping4.79×
12Booking.comTravel & Leisure3.92×
13HolidayCheckTravel & Leisure3.80×
14TrivagoTravel & Leisure2.94×
15Tyrol (state)Travel & Leisure2.90×
16AirbnbTravel & Leisure2.63×
17EurowingsTravel & Leisure2.36×
18RyanairTravel & Leisure2.28×
19TchiboShopping2.26×
20HotelsTravel & Leisure1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secret Escapes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secret Escapes audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
Design AffinityPREMIUM1.46×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secret Escapes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
Urban LifestyleOPEN0.81×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secret Escapes have in Germany?

Secret Escapes has an estimated audience of 2,664,452 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Secret Escapes fans?

64.6% of Secret Escapes fans are female, 35.4% are male, with an average age of 38.5 years.

03

Which brands do Secret Escapes fans like most?

Secret Escapes fans show strongest brand affinity for LateRooms.com (259.63×), CHECK24 (6.09×), and Travelzoo (21.72×) over the country average.

04

Where do Secret Escapes fans live in Germany?

Secret Escapes fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Secret Escapes fans also like?

Beyond Secret Escapes itself, the audience over-indexes on CHECK24 (6.09×), Travelzoo (21.72×), TUI (5.86×), and Sandals Resorts (69.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Secret Escapes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Secret Escapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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