Travelzoo Audience in Germany
Travelzoo has an estimated audience of 564,847 people in Germany. 58.6% are female, 41.4% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: CHECK24, Sonnenklar.TV, HolidayCheck, Momondo, TUI.
The average Travelzoo fan in Germany is 45.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include CHECK24, Sonnenklar.TV, HolidayCheck, with strongest over-indexing on CHECK24 (17.95× the country average). Demographically, the Travelzoo audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Travelzoo fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.1 |
| Estimated audience size | 564,847 |
Audience persona
The typical Travelzoo fan in Germany is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 132,157 | 1.46× |
| Nordrhein-Westfalen | 129,490 | 1.05× |
| Baden-Württemberg | 103,320 | 1.34× |
| Niedersachsen | 76,035 | 1.39× |
| Hessen | 42,192 | 0.98× |
| Schleswig-Holstein | 30,951 | 1.53× |
| Rheinland-Pfalz | 30,437 | 1.08× |
| Berlin | 20,678 | 0.82× |
| Hamburg | 15,027 | 1.18× |
| Sachsen | 14,523 | 0.52× |
| Brandenburg | 13,952 | 0.8× |
| Thüringen | 9,853 | 0.68× |
| Sachsen-Anhalt | 8,814 | 0.6× |
| Mecklenburg-Vorpommern | 8,576 | 0.8× |
| Saarland | 5,847 | 0.84× |
| Bremen | 4,573 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 17.95× | Business & Career |
| Sonnenklar.TV | 26.01× | Travel & Leisure |
| HolidayCheck | 18.19× | Travel & Leisure |
| Momondo | 35.12× | Travel & Leisure |
| TUI | 9.01× | Travel & Leisure |
| Airbnb | 6.01× | Travel & Leisure |
| Personal water craft | 23.01× | Cars & Mobility |
| Voyage Privé | 34.42× | Travel & Leisure |
| Agoda.com | 17.57× | Travel & Leisure |
| Open Water Diver | 49.75× | |
| Wakeboarding | 11.47× | Sports |
| Windsurfing | 9.53× | Sports |
| Snorkeling | 12.04× | Sports |
| Kayak | 11.86× | Travel & Leisure |
| Standup paddleboarding | 9× | Sports |
| Trivago | 5.91× | Travel & Leisure |
| TUI Cruises | 10.15× | Travel & Leisure |
| Waterskiing | 17.59× | Sports |
| Cave diving | 41.74× | Sports |
| Verivox | 5.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.79 |
| Design Affinity | PREMIUM | 2.19 |
| Travelling | THRILL | 1.67 |
| Indulgence | JOY | 1.57 |
| Pet Ownership | JOY | 1.54 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 26.3% |
| Germany | 11.6% |
See Travelzoo audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Travelzoo have in Germany?
Travelzoo has an estimated audience of 564,847 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Travelzoo fans?
58.6% of Travelzoo fans are female, 41.4% are male, with an average age of 45.1 years.
Which brands do Travelzoo fans like most?
Travelzoo fans show strongest brand affinity for CHECK24 (17.95×), Sonnenklar.TV (26.01×), and HolidayCheck (18.19×) over the country average.
Where do Travelzoo fans live in Germany?
Travelzoo fans in Germany are most concentrated in Bayern (reach 132,157), Nordrhein-Westfalen (reach 129,490), and Baden-Württemberg (reach 103,320). These three regions account for the largest share of the active audience.
What other brands do Travelzoo fans also like?
Beyond Travelzoo itself, the audience over-indexes on Sonnenklar.TV (26.01×), HolidayCheck (18.19×), Momondo (35.12×), and TUI (9.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travelzoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.