Personal water craft Audience in Germany
Personal water craft has an estimated audience of 891,334 people in Germany. 26.6% are female, 73.4% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marina, Motorboat, Jet ski, Boat show, Watercraft.
The average Personal water craft fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marina, Motorboat, Jet ski, with strongest over-indexing on Marina (9.21× the country average). Demographically, the Personal water craft audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Personal water craft fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 41.4 |
| Estimated audience size | 891,334 |
Audience persona
The typical Personal water craft fan in Germany is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Marina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,156 | 1.43× |
| Bayern | 199,553 | 1.39× |
| Baden-Württemberg | 136,440 | 1.12× |
| Hessen | 132,797 | 1.96× |
| Niedersachsen | 74,354 | 0.86× |
| Berlin | 64,126 | 1.61× |
| Rheinland-Pfalz | 36,132 | 0.81× |
| Hamburg | 34,990 | 1.74× |
| Sachsen | 25,770 | 0.59× |
| Schleswig-Holstein | 24,101 | 0.75× |
| Brandenburg | 16,660 | 0.6× |
| Thüringen | 12,950 | 0.57× |
| Sachsen-Anhalt | 9,305 | 0.4× |
| Saarland | 9,211 | 0.84× |
| Bremen | 7,158 | 0.94× |
| Mecklenburg-Vorpommern | 6,654 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina | 9.21× | Travel & Leisure |
| Motorboat | 8.62× | Cars & Mobility |
| Jet ski | 13.64× | Sports |
| Boat show | 14.17× | Travel & Leisure |
| Watercraft | 4.69× | Home & Garden |
| Wakesurfing | 6.36× | Sports |
| AutoScout24 | 1.96× | Cars & Mobility |
| Kickers | 3.39× | Literature |
| Bauhaus | 1.79× | Shopping |
| Natural World | 1.78× | Fashion & Accessoires |
| Paddleboarding | 4.95× | Sports |
| Wakeboarding | 4.38× | Sports |
| Ship transport | 7.34× | Cars & Mobility |
| Engine | 2.09× | Cars & Mobility |
| Lakes | 1.89× | Travel & Leisure |
| Camping | 1.56× | Travel & Leisure |
| Automotive design | 2.12× | Business & Career |
| SUVs | 1.63× | Cars & Mobility |
| Used Cars | 2.24× | Cars & Mobility |
| Soul Surfer (film) | 20.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.27 |
| Quality Awareness | PREMIUM | 2.67 |
| Patriotism | CONSERVATISM | 1.85 |
| Need for Security | CONSERVATISM | 1.71 |
| DIY Mentality | THRILL | 1.5 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 9.1% |
| Japan | 6.6% |
See Personal water craft audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personal water craft have in Germany?
Personal water craft has an estimated audience of 891,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personal water craft fans?
26.6% of Personal water craft fans are female, 73.4% are male, with an average age of 41.4 years.
Which brands do Personal water craft fans like most?
Personal water craft fans show strongest brand affinity for Marina (9.21×), Motorboat (8.62×), and Jet ski (13.64×) over the country average.
Where do Personal water craft fans live in Germany?
Personal water craft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,156), Bayern (reach 199,553), and Baden-Württemberg (reach 136,440). These three regions account for the largest share of the active audience.
What other brands do Personal water craft fans also like?
Beyond Personal water craft itself, the audience over-indexes on Motorboat (8.62×), Jet ski (13.64×), Boat show (14.17×), and Watercraft (4.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal water craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.