Rascasse Audience Intelligence

Personal water craft Audience in Germany

A data profile of the people who buy, follow and care about Personal water craft in Germany — modelled from more than twelve digital signal sources. Personal water craft has an estimated audience of 891,334 people in Germany.

#3389among Topic in Germany#350in Cars & Mobility

The average Personal water craft fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marina, Motorboat, Jet ski, with strongest over-indexing on Marina (9.21× the country average).

Demographically, the Personal water craft audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personal water craft fan in Germany is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Marina.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal water craft profile in Germany.

Audience size
891K
in Germany
Gender
26.6%♀
73.4% male
Age
41.4
average years
Country rank
#7185
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal water craft fans

26.6% are female, 73.4% are male, average age 41.4.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Personal water craft audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age41.4
Estimated audience size891,334
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Personal water craft audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Personal water craft audience comes from Germany.

Worldwide audience distribution share by country for Personal water craft
CountryShare
United States30.3%
Brazil9.1%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal water craft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal water craft fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.92×
02Hamburg~30K1.72×
03Berlin~60K1.51×
04Nordrhein-Westfalen~300K1.39×
05Bayern~200K1.36×
06Baden-Württemberg~100K1.11×
07Bremen~7K0.97×
08Saarland~9K0.86×
09Niedersachsen~70K0.85×
10Rheinland-Pfalz~40K0.83×
11Schleswig-Holstein~20K0.77×
12Thüringen~20K0.70×
13Brandenburg~20K0.65×
14Sachsen~30K0.60×
15Sachsen-Anhalt~10K0.50×
16Mecklenburg-Vorpommern~9K0.50×
Fig. 06

Affinity by region

Affinity by region — Personal water craft, Germany
0.50×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal water craft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal water craft audience
#·InterestCategoryAffinity×
01Soul Surfer (film)Movies & TV20.09×
02Boat showTravel & Leisure14.17×
03Jet skiSports13.64×
04MarinaTravel & Leisure9.21×
05MotorboatCars & Mobility8.62×
06Ship transportCars & Mobility7.34×
07WakesurfingSports6.36×
08PaddleboardingSports4.95×
09WatercraftHome & Garden4.69×
10WakeboardingSports4.38×
11WürthHome & Garden3.85×
12KickersLiterature3.39×
13Used CarsCars & Mobility2.24×
14Automotive designBusiness & Career2.12×
15EngineCars & Mobility2.09×
16AutoScout24Cars & Mobility1.96×
17LakesTravel & Leisure1.89×
18BauhausShopping1.79×
19SUVsCars & Mobility1.63×
20CampingTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal water craft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal water craft audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.38×
Family OrientationCONSERVATISM1.36×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal water craft audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.80×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal water craft have in Germany?

Personal water craft has an estimated audience of 891,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal water craft fans?

26.6% of Personal water craft fans are female, 73.4% are male, with an average age of 41.4 years.

03

Which brands do Personal water craft fans like most?

Personal water craft fans show strongest brand affinity for Marina (9.21×), Motorboat (8.62×), and Jet ski (13.64×) over the country average.

04

Where do Personal water craft fans live in Germany?

Personal water craft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Personal water craft fans also like?

Beyond Personal water craft itself, the audience over-indexes on Motorboat (8.62×), Jet ski (13.64×), Boat show (14.17×), and Kickers (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Personal water craft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal water craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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