Rascasse Audience Intelligence

Watercraft Audience in Germany

A data profile of the people who buy, follow and care about Watercraft in Germany — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 2,755,368 people in Germany.

#1427among Topic in Germany#198in Home & Garden

The average Watercraft fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jennette McCurdy, Motorboat, Truck camper, with strongest over-indexing on Jennette McCurdy (24.64× the country average).

Demographically, the Watercraft audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Watercraft fan in Germany is more male, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Jennette McCurdy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watercraft profile in Germany.

Audience size
2.8M
in Germany
Gender
36.3%♀
63.7% male
Age
41.7
average years
Country rank
#2361
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watercraft fans

36.3% are female, 63.7% are male, average age 41.7.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Watercraft audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age41.7
Estimated audience size2,755,368
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Watercraft audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Watercraft audience comes from Germany.

Worldwide audience distribution share by country for Watercraft
CountryShare
United States30.7%
Brazil6.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watercraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Watercraft fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.24×
02Saarland~40K1.21×
03Rheinland-Pfalz~200K1.20×
04Sachsen-Anhalt~90K1.20×
05Mecklenburg-Vorpommern~60K1.20×
06Niedersachsen~300K1.04×
07Brandenburg~90K1.03×
08Nordrhein-Westfalen~600K1.02×
09Sachsen~100K1.02×
10Hessen~200K0.99×
11Bremen~20K0.99×
12Bayern~400K0.96×
13Baden-Württemberg~400K0.94×
14Schleswig-Holstein~80K0.84×
15Hamburg~40K0.72×
16Berlin~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Watercraft, Germany
0.66×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watercraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watercraft audience
#·InterestCategoryAffinity×
01Jennette McCurdyMovies & TV24.64×
02Truck camperCars & Mobility8.77×
03MotorboatCars & Mobility8.41×
04Jet skiSports7.92×
05CarportHome & Garden7.68×
06SailingSports5.46×
07WakeboardingSports4.99×
08TramCars & Mobility4.82×
09Luxury yachtTravel & Leisure4.24×
10HelicopterCars & Mobility3.65×
11SkyscannerTravel & Leisure2.73×
12MSNNews2.64×
13Ski resortTravel & Leisure2.56×
14Extreme sportSports2.52×
15CarpentryHome & Garden2.43×
16Modern architectureArts & Culture2.21×
17LivemusicMusic & Radio2.06×
18TransfermarktSports2.02×
19TattoosFashion & Accessoires1.82×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watercraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watercraft audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Risk AppetiteTHRILL1.89×
Luxury OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watercraft audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
CreativityOPEN0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watercraft have in Germany?

Watercraft has an estimated audience of 2,755,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Watercraft fans?

36.3% of Watercraft fans are female, 63.7% are male, with an average age of 41.7 years.

03

Which brands do Watercraft fans like most?

Watercraft fans show strongest brand affinity for Jennette McCurdy (24.64×), Motorboat (8.41×), and Truck camper (8.77×) over the country average.

04

Where do Watercraft fans live in Germany?

Watercraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Watercraft fans also like?

Beyond Watercraft itself, the audience over-indexes on Motorboat (8.41×), Truck camper (8.77×), Tagesschau (1.8×), and Luxury yacht (4.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Watercraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →