Watercraft Audience in Germany
Watercraft has an estimated audience of 2,755,368 people in Germany. 36.3% are female, 63.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luxury yacht, Tagesschau, Transfermarkt, Wakeboarding, Sailing.
The average Watercraft fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luxury yacht, Tagesschau, Transfermarkt, with strongest over-indexing on Luxury yacht (6.55× the country average). Demographically, the Watercraft audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Watercraft fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 41.7 |
| Estimated audience size | 2,755,368 |
Audience persona
The typical Watercraft fan in Germany is more male, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury yacht.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 706,648 | 1.17× |
| Bayern | 397,288 | 0.9× |
| Baden-Württemberg | 293,229 | 0.78× |
| Niedersachsen | 286,392 | 1.07× |
| Hessen | 243,475 | 1.16× |
| Rheinland-Pfalz | 169,446 | 1.23× |
| Sachsen | 134,559 | 1× |
| Thüringen | 104,461 | 1.49× |
| Brandenburg | 88,452 | 1.03× |
| Sachsen-Anhalt | 81,678 | 1.14× |
| Schleswig-Holstein | 71,153 | 0.72× |
| Mecklenburg-Vorpommern | 62,006 | 1.18× |
| Berlin | 61,016 | 0.5× |
| Saarland | 46,606 | 1.38× |
| Hamburg | 27,815 | 0.45× |
| Bremen | 19,180 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 6.55× | Travel & Leisure |
| Tagesschau | 2.49× | Movies & TV |
| Transfermarkt | 3.17× | Sports |
| Wakeboarding | 6.25× | Sports |
| Sailing | 6.55× | Sports |
| Livemusic | 3.04× | Music & Radio |
| Jennette McCurdy | 17.08× | Movies & TV |
| Motorhome | 4.19× | Cars & Mobility |
| Truck camper | 6.94× | Cars & Mobility |
| Carport | 8.14× | Home & Garden |
| Motorboat | 5.59× | Cars & Mobility |
| Ski resort | 3.13× | Travel & Leisure |
| Automobiles | 1.65× | Cars & Mobility |
| FOCUS Online | 2.26× | News |
| Albion | 20.62× | Games |
| Spiegel Online | 1.6× | News |
| Airbnb | 1.73× | Travel & Leisure |
| Helicopter | 4.21× | Cars & Mobility |
| Alpine skiing | 2.32× | Sports |
| Windsurfing | 3.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Travelling | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Patriotism | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
See Watercraft audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Watercraft have in Germany?
Watercraft has an estimated audience of 2,755,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Watercraft fans?
36.3% of Watercraft fans are female, 63.7% are male, with an average age of 41.7 years.
Which brands do Watercraft fans like most?
Watercraft fans show strongest brand affinity for Luxury yacht (6.55×), Tagesschau (2.49×), and Transfermarkt (3.17×) over the country average.
Where do Watercraft fans live in Germany?
Watercraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 706,648), Bayern (reach 397,288), and Baden-Württemberg (reach 293,229). These three regions account for the largest share of the active audience.
What other brands do Watercraft fans also like?
Beyond Watercraft itself, the audience over-indexes on Tagesschau (2.49×), Transfermarkt (3.17×), Wakeboarding (6.25×), and Sailing (6.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.