Watercraft Audience in Germany
Watercraft has an estimated audience of 2,755,368 people in Germany. 36.3% are female, 63.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Urban horticulture, Nurse education, Stamp collecting, Home Delivery.
The average Watercraft fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Urban horticulture, Nurse education, with strongest over-indexing on CAC 40 (2.07× the country average). Demographically, the Watercraft audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Watercraft fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 41.7 |
| Estimated audience size | 2,755,368 |
Audience persona
The typical Watercraft fan in Germany is more male, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 706,648 | 1.17× |
| Bayern | 397,288 | 0.9× |
| Baden-Württemberg | 293,229 | 0.78× |
| Niedersachsen | 286,392 | 1.07× |
| Hessen | 243,475 | 1.16× |
| Rheinland-Pfalz | 169,446 | 1.23× |
| Sachsen | 134,559 | 1× |
| Thüringen | 104,461 | 1.49× |
| Brandenburg | 88,452 | 1.03× |
| Sachsen-Anhalt | 81,678 | 1.14× |
| Schleswig-Holstein | 71,153 | 0.72× |
| Mecklenburg-Vorpommern | 62,006 | 1.18× |
| Berlin | 61,016 | 0.5× |
| Saarland | 46,606 | 1.38× |
| Hamburg | 27,815 | 0.45× |
| Bremen | 19,180 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.07× | Business & Career |
| Urban horticulture | 1.61× | Home & Garden |
| Nurse education | 2× | Kids & Family |
| Stamp collecting | 3.06× | Home & Garden |
| Home Delivery | 1.52× | Food & Beverages |
| JDSU | 1.78× | Business & Career |
| Golem | 1.7× | Technology & Electronics |
| Hypertext | 1.52× | Technology & Electronics |
| Elgato Gaming | 4.34× | Games |
| Hundertwasserhaus | 2.62× | Travel & Leisure |
| Carrie (novel) | 2.7× | Literature |
| Emil Nolde | 2.42× | Arts & Culture |
| Chalkidiki | 1.82× | Travel & Leisure |
| Rockland County, New York | 3.8× | Travel & Leisure |
| Vocal harmony | 3.1× | Music & Radio |
| Coworking | 1.63× | Business & Career |
| Hostelworld | 2.4× | Travel & Leisure |
| Scratching post | 2.26× | Pets & Animals |
| Buying and Selling Real Estate | 2.68× | Home & Garden |
| JDM Cars | 2.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Travelling | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Patriotism | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
See Watercraft audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Watercraft have in Germany?
Watercraft has an estimated audience of 2,755,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Watercraft fans?
36.3% of Watercraft fans are female, 63.7% are male, with an average age of 41.7 years.
Which brands do Watercraft fans like most?
Watercraft fans show strongest brand affinity for CAC 40 (2.07×), Urban horticulture (1.61×), and Nurse education (2×) over the country average.
Where do Watercraft fans live in Germany?
Watercraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 706,648), Bayern (reach 397,288), and Baden-Württemberg (reach 293,229). These three regions account for the largest share of the active audience.
What other brands do Watercraft fans also like?
Beyond Watercraft itself, the audience over-indexes on Urban horticulture (1.61×), Nurse education (2×), Stamp collecting (3.06×), and Home Delivery (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.