A data profile of the people who buy, follow and care about Watercraft in Spain — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 3,055,861 people in Spain.
Watercraft has an estimated audience of 3,055,861 people in Spain. 28.1% are female, 71.9% are male, average age 46.0. Top brand affinities: Luxury real estate, Boat show, Campervan, IBEX 35, Jet ski.
Top brand affinities include Luxury real estate, Boat show, Campervan, with strongest over-indexing on Luxury real estate (3.02× the country average).
Demographically, the Watercraft audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
The typical Watercraft fan in Spain is more male, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Luxury real estate.
The key figures that characterise the Watercraft profile in Spain.
28.1% are female, 71.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 46.0 |
| Estimated audience size | 3,055,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Watercraft audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Watercraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 9.63× | ||
| 02 | Truck camper | Cars & Mobility | 7.27× | ||
| 03 | Jet ski | Sports | 5.73× | ||
| 04 | Campervan | Cars & Mobility | 5.53× | ||
| 05 | Bouldering | Sports | 4.65× | ||
| 06 | Luxury real estate | Business & Career | 3.02× | ||
| 07 | Used Cars | Cars & Mobility | 2.90× | ||
| 08 | Business class | Travel & Leisure | 2.57× | ||
| 09 | Kitchenware | Home & Garden | 2.55× | ||
| 10 | Extreme sport | Sports | 2.26× | ||
| 11 | Refrigerator | Home & Garden | 2.20× | ||
| 12 | Cruises | Travel & Leisure | 1.97× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 14 | Wikipedia | Internet & Social Media | 1.80× | ||
| 15 | Bankinter | Business & Career | 1.65× | ||
| 16 | IBEX 35 | Business & Career | 1.61× | ||
| 17 | Movistar+ | Movies & TV | 1.60× | ||
| 18 | Banco Sabadell | Business & Career | 1.57× | ||
| 19 | Movistar | Technology & Electronics | 1.55× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.06× | |
| Luxury Orientation | PREMIUM | 1.69× | |
| Travelling | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Social Media Usage | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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