Watercraft Audience in United States

Watercraft has an estimated audience of 21,653,684 people in United States. 31.5% are female, 68.5% are male, average age 42.6. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Enterprise Rent-A-Car, Aaron Rodgers.

The average Watercraft fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.98× the country average). Demographically, the Watercraft audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Watercraft fans

Demographic split for Watercraft audience in United States
MetricValue
Female31.5%
Male68.5%
Average age42.6
Estimated audience size21,653,684

Audience persona

The typical Watercraft fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Watercraft in United States
RegionReachAffinity
California1,856,8010.78×
Florida1,661,1321.13×
Texas1,445,7030.78×
Maryland1,360,4963.65×
Michigan1,179,1002.08×
New York895,0970.74×
Ohio697,3611.05×
Illinois630,5370.87×
North Carolina549,3900.84×
Pennsylvania509,2860.7×
Virginia483,1750.92×
Georgia476,5510.71×
Washington442,0091.02×
Minnesota436,6121.41×
Indiana433,2821.1×
Wisconsin429,1851.32×
South Carolina378,1121.16×
Arizona372,3950.84×
New Jersey353,3790.64×
Massachusetts325,0390.76×
Tennessee320,9570.74×
Colorado294,4600.86×
Missouri293,9580.84×
Utah257,9261.33×
Oregon231,7450.93×
Alabama231,3050.76×
Oklahoma184,7470.77×
Kentucky184,4160.68×
Connecticut169,7090.78×
Louisiana167,4600.6×
Nevada150,4750.72×
Iowa145,1380.81×
Kansas143,6160.84×
Arkansas116,0450.65×
Idaho115,7931.07×
Mississippi115,4360.65×
Maine101,7001.31×
Nebraska97,1240.89×
New Hampshire84,7210.99×
Washington, District of Columbia83,8621.29×
Hawaii68,5800.74×
Montana65,4491.09×
West Virginia65,2040.65×
Wyoming64,9182.02×
New Mexico64,4110.59×
South Dakota55,9871.12×
Rhode Island55,8690.81×
North Dakota52,4161.18×
Alaska47,5501.03×
Delaware42,8850.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watercraft audience
BrandAffinityCategory
Capital One16.98×Business & Career
Google Maps16.33×Internet & Social Media
Indeed.com11.61×Business & Career
Enterprise Rent-A-Car14.59×Cars & Mobility
Aaron Rodgers14.82×Sports
Circle K16.12×Shopping
AccuWeather14.38×Home & Garden
Autism Awareness19.03×Health
DeviantArt14.31×Internet & Social Media
Bruce Willis14.14×Movies & TV
Diabetes mellitus awareness12.48×Health
Beetlejuice8.43×Movies & TV
ICloud16.15×Technology & Electronics
Google News10.18×News
Khan Academy14.08×Business & Career
Billy Bob Thornton14.44×Movies & TV
Diane Keaton9.84×Movies & TV
Jeff Bezos16.29×Business & Career
Microblogging12.67×Technology & Electronics
Bryce Dallas Howard15.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watercraft audience
TraitClusterScore
Risk AppetiteTHRILL1.85
Luxury OrientationPREMIUM1.76
PatriotismCONSERVATISM1.71
Quality AwarenessPREMIUM1.69
DIY MentalityTHRILL1.62
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Watercraft
CountryShare
United States30.7%
Brazil6.3%
Italy4.9%

See Watercraft audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Watercraft have in United States?

Watercraft has an estimated audience of 21,653,684 people in United States, concentrated in California and Florida.

What is the gender split and age of Watercraft fans?

31.5% of Watercraft fans are female, 68.5% are male, with an average age of 42.6 years.

Which brands do Watercraft fans like most?

Watercraft fans show strongest brand affinity for Capital One (16.98×), Google Maps (16.33×), and Indeed.com (11.61×) over the country average.

Where do Watercraft fans live in United States?

Watercraft fans in United States are most concentrated in California (reach 1,856,801), Florida (reach 1,661,132), and Texas (reach 1,445,703). These three regions account for the largest share of the active audience.

What other brands do Watercraft fans also like?

Beyond Watercraft itself, the audience over-indexes on Google Maps (16.33×), Indeed.com (11.61×), Enterprise Rent-A-Car (14.59×), and Aaron Rodgers (14.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.