Rascasse Audience Intelligence

Watercraft Audience in United States

A data profile of the people who buy, follow and care about Watercraft in United States — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 21,653,684 people in United States.

#1013among Topic in United States#113in Home & Garden

The average Watercraft fan in United States is 42.6 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Florida.

Top brand affinities include Motorboat, Personal water craft, Boat show, with strongest over-indexing on Motorboat (7.98× the country average).

Demographically, the Watercraft audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Watercraft fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watercraft profile in United States.

Audience size
21.7M
in United States
Gender
31.5%♀
68.5% male
Age
42.6
average years
Country rank
#1478
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watercraft fans

31.5% are female, 68.5% are male, average age 42.6.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Watercraft audience in United States
MetricValue
Female31.5%
Male68.5%
Average age42.6
Estimated audience size21,653,684
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Watercraft audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Watercraft audience comes from United States.

Worldwide audience distribution share by country for Watercraft
CountryShare
United States30.7%
Brazil6.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watercraft audience in United States is strongest.

Fig. 05

Top regions by affinity

Watercraft fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~2M5.27×
02Michigan~900K1.67×
03Wyoming~40K1.40×
04South Carolina~400K1.27×
05Minnesota~400K1.23×
06Washington, District of Columbia~80K1.22×
07Utah~200K1.21×
08Wisconsin~400K1.14×
09Washington~500K1.11×
10Maine~80K1.08×
11Florida~1.5M1.07×
12Montana~60K1.05×
13Alaska~50K1.04×
14North Dakota~50K1.04×
15Idaho~100K1.03×
16South Dakota~50K1.03×
17Indiana~400K1.00×
18New Hampshire~80K0.97×
19Nebraska~100K0.96×
20Virginia~500K0.94×
21Oregon~200K0.93×
22Rhode Island~60K0.93×
23Ohio~600K0.92×
24Iowa~200K0.91×
25Hawaii~80K0.91×
26Delaware~50K0.91×
27Kansas~200K0.90×
28West Virginia~90K0.90×
29Connecticut~200K0.88×
30Nevada~200K0.88×
31Illinois~600K0.87×
32Colorado~300K0.87×
33Arizona~400K0.86×
34Mississippi~200K0.86×
35New Mexico~90K0.86×
36Missouri~300K0.85×
37Oklahoma~200K0.85×
38Arkansas~200K0.85×
39Alabama~300K0.84×
40North Carolina~500K0.82×
41Kentucky~200K0.82×
42California~2M0.81×
43Massachusetts~300K0.81×
44Louisiana~200K0.81×
45Tennessee~300K0.79×
46Texas~1.5M0.77×
47Georgia~500K0.76×
48New York~900K0.75×
49Pennsylvania~500K0.73×
50New Jersey~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Watercraft, United States
0.73×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watercraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watercraft audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure9.44×
02MotorboatCars & Mobility7.98×
03Personal water craftCars & Mobility7.67×
04Jet skiSports7.31×
05Truck camperCars & Mobility5.26×
06SuzukiCars & Mobility4.28×
07AnglingSports3.98×
08TramCars & Mobility3.72×
09WakeboardingSports3.66×
10Standup paddleboardingSports3.17×
11Motorcycle accessoriesCars & Mobility3.05×
12Dominican RepublicTravel & Leisure2.80×
13NASDAQBusiness & Career2.64×
14LumberHome & Garden2.61×
15HelicopterCars & Mobility2.45×
16Golf ChannelSports2.22×
17CarpentryHome & Garden2.16×
18InnovationBusiness & Career2.14×
19Planet FitnessSports1.89×
20RenovationHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watercraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watercraft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Risk AppetiteTHRILL1.97×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watercraft audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
MindfulnessBALANCE0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watercraft have in United States?

Watercraft has an estimated audience of 21,653,684 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Watercraft fans?

31.5% of Watercraft fans are female, 68.5% are male, with an average age of 42.6 years.

03

Which brands do Watercraft fans like most?

Watercraft fans show strongest brand affinity for Motorboat (7.98×), Personal water craft (7.67×), and Boat show (9.44×) over the country average.

04

Where do Watercraft fans live in United States?

Watercraft fans in United States are most concentrated in Maryland (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Watercraft fans also like?

Beyond Watercraft itself, the audience over-indexes on Personal water craft (7.67×), Boat show (9.44×), Jet ski (7.31×), and Planet Fitness (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Watercraft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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