A data profile of the people who buy, follow and care about Watercraft in France — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 2,295,101 people in France.
Watercraft has an estimated audience of 2,295,101 people in France. 30.7% are female, 69.3% are male, average age 42.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Kitchen garden.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (156.91× the country average).
Demographically, the Watercraft audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Watercraft fan in France is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Watercraft profile in France.
30.7% are female, 69.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 42.4 |
| Estimated audience size | 2,295,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Watercraft audience comes from France.
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Watercraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 156.91× | ||
| 02 | Selfridges | Shopping | 154.76× | ||
| 03 | Christmas Gift | Kids & Family | 20.71× | ||
| 04 | Carport | Home & Garden | 20.30× | ||
| 05 | Christmas tree | Kids & Family | 19.56× | ||
| 06 | Barbados | Travel & Leisure | 15.70× | ||
| 07 | Broadcasting of sports events | Movies & TV | 12.71× | ||
| 08 | Girl power | Politics & Society | 11.17× | ||
| 09 | Breast Cancer awareness | Health | 9.71× | ||
| 10 | Kitchen garden | Home & Garden | 8.56× | ||
| 11 | Dentistry | Business & Career | 7.26× | ||
| 12 | Zoom lens | Technology & Electronics | 7.23× | ||
| 13 | Sustainable products | Politics & Society | 6.61× | ||
| 14 | Motorboat | Cars & Mobility | 5.65× | ||
| 15 | Helicopter | Cars & Mobility | 5.43× | ||
| 16 | Martinique | Travel & Leisure | 4.21× | ||
| 17 | Guadeloupe | Travel & Leisure | 3.98× | ||
| 18 | Luxury real estate | Business & Career | 3.62× | ||
| 19 | Kayak | Travel & Leisure | 2.87× | ||
| 20 | EasyJet | Travel & Leisure | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.81× | |
| Risk Appetite | THRILL | 2.51× | |
| Mindfulness | BALANCE | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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