A data profile of the people who buy, follow and care about Guadeloupe in France — modelled from more than twelve digital signal sources. Guadeloupe has an estimated audience of 3,136,270 people in France.
The average Guadeloupe fan in France is 38.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Martinique, SFR, Air Caraïbes, with strongest over-indexing on Martinique (12.41× the country average).
Demographically, the Guadeloupe audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Guadeloupe fan in France is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Martinique.
The key figures that characterise the Guadeloupe profile in France.
60.9% are female, 39.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.8 |
| Estimated audience size | 3,136,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Guadeloupe audience comes from France.
| Country | Share |
|---|---|
| France | 24.6% |
| Mexico | 13.3% |
| Guadeloupe | 11.5% |
Where the Guadeloupe audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.36× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.09× | |
| 04 | Pays de la Loire | ~200K | 1.09× | |
| 05 | Brittany | ~200K | 1.05× | |
| 06 | Normandy | ~200K | 1.01× | |
| 07 | Occitanie | ~300K | 1.00× | |
| 08 | Grand Est | ~300K | 0.99× | |
| 09 | Provence-Alpes-Côte d'Azur | ~200K | 0.98× | |
| 10 | Centre-Val de Loire | ~100K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.90× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 13 | Corsica | ~10K | 0.66× |
The strongest cross-interests of the Guadeloupe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punta Cana | Travel & Leisure | 14.12× | ||
| 02 | Landline | Technology & Electronics | 12.47× | ||
| 03 | Martinique | Travel & Leisure | 12.41× | ||
| 04 | Cape Verde | Travel & Leisure | 12.37× | ||
| 05 | French Guiana | Travel & Leisure | 12.28× | ||
| 06 | Air Caraïbes | Travel & Leisure | 10.69× | ||
| 07 | Zouk | Music & Radio | 9.60× | ||
| 08 | Antilles | Travel & Leisure | 9.57× | ||
| 09 | Bora Bora | Travel & Leisure | 8.62× | ||
| 10 | Cuba | Travel & Leisure | 8.02× | ||
| 11 | Maldives | Travel & Leisure | 7.62× | ||
| 12 | Balkans | Travel & Leisure | 7.02× | ||
| 13 | Réunion | Travel & Leisure | 6.63× | ||
| 14 | Mauritius | Travel & Leisure | 6.59× | ||
| 15 | Caribbean | Travel & Leisure | 5.21× | ||
| 16 | SFR | Technology & Electronics | 5.13× | ||
| 17 | IPTV | Technology & Electronics | 4.55× | ||
| 18 | Island | Travel & Leisure | 4.29× | ||
| 19 | transavia | Travel & Leisure | 2.28× | ||
| 20 | Air France | Travel & Leisure | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Guadeloupe has an estimated audience of 3,136,270 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.9% of Guadeloupe fans are female, 39.1% are male, with an average age of 38.8 years.
Guadeloupe fans show strongest brand affinity for Martinique (12.41×), SFR (5.13×), and Air Caraïbes (10.69×) over the country average.
Guadeloupe fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Guadeloupe itself, the audience over-indexes on SFR (5.13×), Air Caraïbes (10.69×), Antilles (9.57×), and French Guiana (12.28×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Guadeloupe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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