A data profile of the people who buy, follow and care about Island in France — modelled from more than twelve digital signal sources. Island has an estimated audience of 3,125,829 people in France.
The average Island fan in France is 43.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Bikini Beach, Ryanair, Sun, with strongest over-indexing on Bikini Beach (14.73× the country average).
Demographically, the Island audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Island fan in France is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bikini Beach.
The key figures that characterise the Island profile in France.
55.9% are female, 44.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.0 |
| Estimated audience size | 3,125,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Island audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
Where the Island audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~200K | 1.47× | |
| 02 | Île-de-France | ~700K | 1.25× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.18× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.07× | |
| 05 | Grand Est | ~300K | 1.00× | |
| 06 | Occitanie | ~300K | 0.97× | |
| 07 | Corsica | ~10K | 0.96× | |
| 08 | Hauts-de-France | ~200K | 0.89× | |
| 09 | Centre-Val de Loire | ~100K | 0.88× | |
| 10 | Brittany | ~100K | 0.87× | |
| 11 | Normandy | ~100K | 0.87× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.85× | |
| 13 | Pays de la Loire | ~100K | 0.83× |
The strongest cross-interests of the Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bikini Beach | Movies & TV | 14.73× | ||
| 02 | Bora Bora | Travel & Leisure | 5.30× | ||
| 03 | Snorkeling | Sports | 4.74× | ||
| 04 | Sun tanning | Beauty & Wellness | 4.27× | ||
| 05 | Oceania | Travel & Leisure | 3.70× | ||
| 06 | Ocean | Travel & Leisure | 3.69× | ||
| 07 | Mauritius | Travel & Leisure | 3.45× | ||
| 08 | Air Caraïbes | Travel & Leisure | 3.44× | ||
| 09 | Sun | Travel & Leisure | 2.81× | ||
| 10 | Sea | Travel & Leisure | 2.72× | ||
| 11 | Ryanair | Travel & Leisure | 2.67× | ||
| 12 | Summer vacation | Travel & Leisure | 2.66× | ||
| 13 | Caribbean | Travel & Leisure | 2.63× | ||
| 14 | Summer | Travel & Leisure | 2.40× | ||
| 15 | EasyJet | Travel & Leisure | 2.38× | ||
| 16 | Kayak | Travel & Leisure | 2.21× | ||
| 17 | Groupon | Internet & Social Media | 2.02× | ||
| 18 | Air France | Travel & Leisure | 1.94× | ||
| 19 | Beaches | Travel & Leisure | 1.70× | ||
| 20 | Airbnb | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.47× | |
| Travelling | THRILL | 1.41× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Social Media Usage | JOY | 1.02× |
Island has an estimated audience of 3,125,829 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.9% of Island fans are female, 44.1% are male, with an average age of 43.0 years.
Island fans show strongest brand affinity for Bikini Beach (14.73×), Ryanair (2.67×), and Sun (2.81×) over the country average.
Island fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Island itself, the audience over-indexes on Ryanair (2.67×), Sun (2.81×), EasyJet (2.38×), and Ocean (3.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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