A data profile of the people who buy, follow and care about Island in Spain — modelled from more than twelve digital signal sources. Island has an estimated audience of 3,422,032 people in Spain.
The average Island fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Vueling, Sun, Beaches, with strongest over-indexing on Vueling (2.11× the country average).
Demographically, the Island audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Island fan in Spain is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Vueling.
The key figures that characterise the Island profile in Spain.
57.6% are female, 42.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.6 |
| Estimated audience size | 3,422,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Island audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
Where the Island audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 2.11× | |
| 02 | Balearic Islands | ~200K | 1.86× | |
| 03 | Comunidad Valenciana | ~500K | 1.19× | |
| 04 | Catalonia | ~700K | 1.10× | |
| 05 | Region of Murcia | ~100K | 1.04× | |
| 06 | Andalusia | ~700K | 1.00× | |
| 07 | Galicia | ~200K | 0.97× | |
| 08 | Community of Madrid | ~600K | 0.96× | |
| 09 | Aragon | ~90K | 0.94× | |
| 10 | La Rioja | ~20K | 0.94× | |
| 11 | Navarre | ~40K | 0.90× | |
| 12 | Cantabria | ~40K | 0.89× | |
| 13 | Castilla-La Mancha | ~100K | 0.85× | |
| 14 | Principality of Asturias | ~70K | 0.85× | |
| 15 | Extremadura | ~60K | 0.85× | |
| 16 | Basque Autonomous Country | ~100K | 0.82× | |
| 17 | Castile and León | ~100K | 0.81× |
The strongest cross-interests of the Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Recreational diving | Sports | 6.12× | ||
| 02 | Diving | Sports | 5.33× | ||
| 03 | Snorkeling | Sports | 3.98× | ||
| 04 | Freediving | Sports | 3.98× | ||
| 05 | Spearfishing | Sports | 3.67× | ||
| 06 | Underwater diving | Sports | 3.54× | ||
| 07 | Fuerteventura | Travel & Leisure | 3.44× | ||
| 08 | UD Las Palmas | Sports | 3.14× | ||
| 09 | Logitravel | Travel & Leisure | 2.55× | ||
| 10 | Tenerife | Travel & Leisure | 2.41× | ||
| 11 | Trivago | Travel & Leisure | 2.12× | ||
| 12 | Vueling | Travel & Leisure | 2.11× | ||
| 13 | Sun | Travel & Leisure | 1.86× | ||
| 14 | Sea | Travel & Leisure | 1.83× | ||
| 15 | Ryanair | Travel & Leisure | 1.81× | ||
| 16 | EDreams | Travel & Leisure | 1.80× | ||
| 17 | Beaches | Travel & Leisure | 1.73× | ||
| 18 | Holiday | Travel & Leisure | 1.66× | ||
| 19 | Parfois (fashion accessories) | Fashion & Accessoires | 1.60× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Spirituality | BALANCE | 1.05× |
Island has an estimated audience of 3,422,032 people in Spain, concentrated in Catalonia and Andalusia.
57.6% of Island fans are female, 42.4% are male, with an average age of 44.6 years.
Island fans show strongest brand affinity for Vueling (2.11×), Sun (1.86×), and Beaches (1.73×) over the country average.
Island fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Island itself, the audience over-indexes on Sun (1.86×), Beaches (1.73×), Diving (5.33×), and Sea (1.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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