A data profile of the people who buy, follow and care about Colombia in Spain — modelled from more than twelve digital signal sources. Colombia has an estimated audience of 10,754,087 people in Spain.
Colombia has an estimated audience of 10,754,087 people in Spain. 57.5% are female, 42.5% are male, average age 42.5. Top brand affinities: Brico Dépôt, Religion, EBay, Radio, Financial services.
Top brand affinities include Brico Dépôt, Religion, EBay, with strongest over-indexing on Brico Dépôt (2.45× the country average).
Demographically, the Colombia audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.
The typical Colombia fan in Spain is more female, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Colombia profile in Spain.
57.5% are female, 42.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.5 |
| Estimated audience size | 10,754,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Colombia audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Colombia | 12.5% |
| Spain | 10.8% |
The strongest cross-interests of the Colombia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 2.45× | ||
| 02 | Playa del Carmen | Travel & Leisure | 2.21× | ||
| 03 | Hair conditioner | Beauty & Wellness | 2.01× | ||
| 04 | Soap opera | Movies & TV | 2.01× | ||
| 05 | Maisons du Monde | Home & Garden | 1.99× | ||
| 06 | YouTube Music | Internet & Social Media | 1.86× | ||
| 07 | Tom Cruise | Movies & TV | 1.75× | ||
| 08 | Virtual reality | Technology & Electronics | 1.73× | ||
| 09 | Anne Hathaway | Movies & TV | 1.66× | ||
| 10 | Shakira | Music & Radio | 1.63× | ||
| 11 | Political science | Business & Career | 1.61× | ||
| 12 | TV talkshows | Movies & TV | 1.58× | ||
| 13 | EBay | Shopping | 1.56× | ||
| 14 | Permanent makeup | Beauty & Wellness | 1.56× | ||
| 15 | Tinder | Internet & Social Media | 1.56× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Religion | Business & Career | 1.53× | ||
| 18 | Financial services | Business & Career | 1.53× | ||
| 19 | Radio | Technology & Electronics | 1.52× | ||
| 20 | Rosalia | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.