Colombia Audience in Spain
Colombia has an estimated audience of 10,754,087 people in Spain. 57.5% are female, 42.5% are male, average age 42.5. Top brand affinities: Brico Dépôt, Mexico, Maisons du Monde, Movistar, Liam Neeson.
Top brand affinities include Brico Dépôt, Mexico, Maisons du Monde, with strongest over-indexing on Brico Dépôt (3.73× the country average). Demographically, the Colombia audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Colombia fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.5 |
| Estimated audience size | 10,754,087 |
Audience persona
The typical Colombia fan in Spain is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 3.73× | Shopping |
| Mexico | 1.84× | Travel & Leisure |
| Maisons du Monde | 2.97× | Home & Garden |
| Movistar | 1.65× | Technology & Electronics |
| Liam Neeson | 3.78× | Movies & TV |
| CAC 40 | 1.79× | Business & Career |
| Kundalini yoga | 3.39× | Health |
| Manchester City F.C. | 2.14× | Sports |
| Conforama | 1.94× | Home & Garden |
| Orange | 1.76× | Technology & Electronics |
| Mapfre | 1.62× | Business & Career |
| Crunchyroll | 3.08× | Games |
| Luis Fonsi | 5.36× | Music & Radio |
| Trivago | 1.65× | Travel & Leisure |
| YouTube Music | 2.11× | Internet & Social Media |
| Mario Vargas Llosa | 1.99× | Literature |
| Ticketmaster | 1.53× | Travel & Leisure |
| Makeup Tutorials | 2.01× | Beauty & Wellness |
| Playa del Carmen | 2.57× | Travel & Leisure |
| Horoscope | 1.58× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.19 |
| Social Media Usage | JOY | 1.07 |
| Design Affinity | PREMIUM | 1.04 |
| Quality Awareness | PREMIUM | 1.01 |
| Sports Activity | POWER | 0.99 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Colombia | 12.5% |
| Spain | 10.8% |
See Colombia audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.