A data profile of the people who buy, follow and care about TV talkshows in Spain — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 2,648,991 people in Spain.
The average TV talkshows fan in Spain is 46.4 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include El Confidencial, Books, La Voz de Galicia, with strongest over-indexing on El Confidencial (1.91× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical TV talkshows fan in Spain is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for El Confidencial.
The key figures that characterise the TV talkshows profile in Spain.
60.6% are female, 39.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 46.4 |
| Estimated audience size | 2,648,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide TV talkshows audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~80K | 1.12× | |
| 02 | Castile and León | ~100K | 1.07× | |
| 03 | Canary Islands | ~100K | 1.04× | |
| 04 | Basque Autonomous Country | ~100K | 1.02× | |
| 05 | Comunidad Valenciana | ~300K | 0.96× | |
| 06 | Andalusia | ~500K | 0.93× | |
| 07 | Catalonia | ~400K | 0.93× | |
| 08 | Community of Madrid | ~400K | 0.93× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ellen degeneres | Movies & TV | 11.70× | ||
| 02 | Jimmy Fallon | Movies & TV | 9.36× | ||
| 03 | Demi Moore | Movies & TV | 3.90× | ||
| 04 | London | Travel & Leisure | 3.33× | ||
| 05 | TV game shows | Movies & TV | 3.24× | ||
| 06 | Julio Iglesias | Music & Radio | 2.18× | ||
| 07 | Books | Literature | 2.08× | ||
| 08 | Revista HOLA | News | 2.04× | ||
| 09 | La Voz de Galicia | News | 1.97× | ||
| 10 | El Confidencial | News | 1.91× | ||
| 11 | Público (Spain) | News | 1.91× | ||
| 12 | Semana | News | 1.89× | ||
| 13 | Online newspaper | News | 1.84× | ||
| 14 | Libertad Digital | News | 1.76× | ||
| 15 | 20 minutos | News | 1.73× | ||
| 16 | Drama movies | Movies & TV | 1.70× | ||
| 17 | Bankinter | Business & Career | 1.69× | ||
| 18 | Colombia | Travel & Leisure | 1.58× | ||
| 19 | IBEX 35 | Business & Career | 1.57× | ||
| 20 | Rock music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Career Orientation | POWER | 1.49× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.80× |
TV talkshows has an estimated audience of 2,648,991 people in Spain, concentrated in Andalusia and Catalonia.
60.6% of TV talkshows fans are female, 39.4% are male, with an average age of 46.4 years.
TV talkshows fans show strongest brand affinity for El Confidencial (1.91×), Books (2.08×), and La Voz de Galicia (1.97×) over the country average.
TV talkshows fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Books (2.08×), La Voz de Galicia (1.97×), Público (Spain) (1.91×), and London (3.33×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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