A data profile of the people who buy, follow and care about TV talkshows in Brazil — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 7,112,813 people in Brazil.
The average TV talkshows fan in Brazil is 42.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Batman, True Detective, TV game shows, with strongest over-indexing on Batman (1.7× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical TV talkshows fan in Brazil is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Batman.
The key figures that characterise the TV talkshows profile in Brazil.
57.8% are female, 42.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.6 |
| Estimated audience size | 7,112,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide TV talkshows audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~200K | 1.04× | |
| 02 | Mato Grosso | ~100K | 1.04× | |
| 03 | Bahia | ~500K | 1.03× | |
| 04 | Alagoas | ~100K | 1.03× | |
| 05 | Rio de Janeiro | ~700K | 1.02× | |
| 06 | Pernambuco | ~300K | 1.01× | |
| 07 | Sergipe | ~70K | 1.01× | |
| 08 | Tocantins | ~50K | 1.01× | |
| 09 | Paraná | ~400K | 1.00× | |
| 10 | Rio Grande do Sul | ~400K | 1.00× | |
| 11 | Santa Catarina | ~300K | 1.00× | |
| 12 | Ceará | ~300K | 1.00× | |
| 13 | Maranhão | ~200K | 1.00× | |
| 14 | Paraíba | ~100K | 1.00× | |
| 15 | Federal District | ~100K | 1.00× | |
| 16 | Mato Grosso do Sul | ~100K | 1.00× | |
| 17 | Piauí | ~100K | 1.00× | |
| 18 | Minas Gerais | ~700K | 0.99× | |
| 19 | Goiás | ~300K | 0.99× | |
| 20 | São Paulo | ~2M | 0.95× | |
| 21 | Rondônia | 0.00× | ||
| 22 | Rio Grande do Norte | 0.00× | ||
| 23 | Amapá | 0.00× | ||
| 24 | Amazonas | 0.00× | ||
| 25 | Acre | 0.00× | ||
| 26 | Espírito Santo | 0.00× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cutlery | Home & Garden | 2.84× | ||
| 02 | OXXO | Fashion & Accessoires | 2.40× | ||
| 03 | Carolina Dieckmann | Movies & TV | 2.19× | ||
| 04 | True Detective | Movies & TV | 2.12× | ||
| 05 | Creative Commons | Technology & Electronics | 1.95× | ||
| 06 | TV game shows | Movies & TV | 1.87× | ||
| 07 | Pedro Pascal | Movies & TV | 1.86× | ||
| 08 | Demi Moore | Movies & TV | 1.81× | ||
| 09 | The Rookie | Movies & TV | 1.78× | ||
| 10 | Macaco (band) | Music & Radio | 1.75× | ||
| 11 | Batman | Movies & TV | 1.70× | ||
| 12 | Diesel | Music & Radio | 1.66× | ||
| 13 | sbt | Movies & TV | 1.62× | ||
| 14 | Globo.com | News | 1.61× | ||
| 15 | Wikipedia | Internet & Social Media | 1.59× | ||
| 16 | Messianism | Politics & Society | 1.59× | ||
| 17 | Humorism | Literature | 1.58× | ||
| 18 | Erlang (programming language) | Technology & Electronics | 1.54× | ||
| 19 | Creator deity | Politics & Society | 1.52× | ||
| 20 | Municipality | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Spirituality | BALANCE | 1.14× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.81× |
TV talkshows has an estimated audience of 7,112,813 people in Brazil, concentrated in São Paulo and Minas Gerais.
57.8% of TV talkshows fans are female, 42.2% are male, with an average age of 42.6 years.
TV talkshows fans show strongest brand affinity for Batman (1.7×), True Detective (2.12×), and TV game shows (1.87×) over the country average.
TV talkshows fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on True Detective (2.12×), TV game shows (1.87×), sbt (1.62×), and Creative Commons (1.95×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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