A data profile of the people who buy, follow and care about The Rookie in Brazil — modelled from more than twelve digital signal sources. The Rookie has an estimated audience of 4,060,459 people in Brazil.
The Rookie has an estimated audience of 4,060,459 people in Brazil. 51.8% are female, 48.2% are male, average age 41.3. Top brand affinities: True Detective, The Mentalist, Smallville, Hannibal (TV series), CSI (franchise).
Top brand affinities include True Detective, The Mentalist, Smallville, with strongest over-indexing on True Detective (93.49× the country average).
Demographically, the The Rookie audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical The Rookie fan in Brazil is balanced, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for True Detective.
The key figures that characterise the The Rookie profile in Brazil.
51.8% are female, 48.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.3 |
| Estimated audience size | 4,060,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide The Rookie audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.0% |
| Germany | 11.4% |
| Brazil | 9.3% |
The strongest cross-interests of the The Rookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 93.49× | ||
| 02 | The Mentalist | Movies & TV | 92.76× | ||
| 03 | Trevor Noah | Movies & TV | 81.62× | ||
| 04 | CSI (franchise) | Movies & TV | 73.45× | ||
| 05 | Hannibal (TV series) | Movies & TV | 65.42× | ||
| 06 | Hawaii Five-0 | Movies & TV | 62.88× | ||
| 07 | Chicago Fire (TV series) | Movies & TV | 62.13× | ||
| 08 | Smallville | Movies & TV | 50.49× | ||
| 09 | Blue Bloods (TV series) | Movies & TV | 46.75× | ||
| 10 | Revenge (TV series) | Movies & TV | 37.44× | ||
| 11 | Criminal Minds | Movies & TV | 30.43× | ||
| 12 | Prison Break | Movies & TV | 25.17× | ||
| 13 | Scandal (TV series) | Movies & TV | 22.19× | ||
| 14 | Homeland (TV series) | Movies & TV | 19.64× | ||
| 15 | Beetlejuice | Movies & TV | 15.44× | ||
| 16 | Donnie Darko | Movies & TV | 14.71× | ||
| 17 | Breaking Bad | Movies & TV | 11.95× | ||
| 18 | The Sopranos | Movies & TV | 11.50× | ||
| 19 | The Big Bang Theory | Movies & TV | 11.20× | ||
| 20 | Stranger Things | Movies & TV | 3.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.40× | |
| Early Adopter Mentality | POWER | 2.26× | |
| Travelling | THRILL | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Creativity | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for The Rookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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