A data profile of the people who buy, follow and care about TV talkshows in Canada — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 4,531,284 people in Canada.
The average TV talkshows fan in Canada is 41.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Education, Comedy movies, with strongest over-indexing on Tim Horton (1.58× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical TV talkshows fan in Canada is more female, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
The key figures that characterise the TV talkshows profile in Canada.
57.1% are female, 42.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.5 |
| Estimated audience size | 4,531,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide TV talkshows audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.13× | |
| 02 | Saskatchewan | ~200K | 1.07× | |
| 03 | Nova Scotia | ~100K | 1.06× | |
| 04 | Manitoba | ~200K | 1.03× | |
| 05 | Alberta | ~500K | 0.94× | |
| 06 | Quebec | ~1M | 0.92× | |
| 07 | British Columbia | ~600K | 0.92× | |
| 08 | Ontario | ~1.5M | 0.85× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jimmy Kimmel | Movies & TV | 2.35× | ||
| 02 | Diane Keaton | Movies & TV | 2.12× | ||
| 03 | Catherine O'Hara | Movies & TV | 1.83× | ||
| 04 | TMZ | Internet & Social Media | 1.75× | ||
| 05 | Color | Home & Garden | 1.71× | ||
| 06 | Friendship | Kids & Family | 1.69× | ||
| 07 | The Weather Network | Movies & TV | 1.69× | ||
| 08 | Michaels Stores | Arts & Culture | 1.69× | ||
| 09 | CTV News | Movies & TV | 1.68× | ||
| 10 | HomeSense | Home & Garden | 1.64× | ||
| 11 | New York City | Travel & Leisure | 1.62× | ||
| 12 | Giant Tiger | Shopping | 1.59× | ||
| 13 | Tim Horton | Sports | 1.58× | ||
| 14 | Education | Business & Career | 1.58× | ||
| 15 | Comedy movies | Movies & TV | 1.56× | ||
| 16 | Old Navy | Fashion & Accessoires | 1.56× | ||
| 17 | PlayNow.com | Games | 1.56× | ||
| 18 | Home repair | Home & Garden | 1.55× | ||
| 19 | Pop music | Music & Radio | 1.54× | ||
| 20 | Woman | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.00× | |
| Career Orientation | POWER | 1.93× | |
| Individualism | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.99× |
TV talkshows has an estimated audience of 4,531,284 people in Canada, concentrated in Ontario and Quebec.
57.1% of TV talkshows fans are female, 42.9% are male, with an average age of 41.5 years.
TV talkshows fans show strongest brand affinity for Tim Horton (1.58×), Education (1.58×), and Comedy movies (1.56×) over the country average.
TV talkshows fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Education (1.58×), Comedy movies (1.56×), Pop music (1.54×), and Friendship (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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