TV talkshows Audience in Canada
TV talkshows has an estimated audience of 4,531,284 people in Canada. 57.1% are female, 42.9% are male, average age 41.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Education, Comedy movies, Pop music, Friendship.
The average TV talkshows fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Education, Comedy movies, with strongest over-indexing on Tim Horton (1.58× the country average). Demographically, the TV talkshows audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV talkshows fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.5 |
| Estimated audience size | 4,531,284 |
Audience persona
The typical TV talkshows fan in Canada is more female, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,622,073 | 0.85× |
| Quebec | 995,843 | 0.92× |
| British Columbia | 626,395 | 0.92× |
| Alberta | 523,450 | 0.94× |
| Manitoba | 174,285 | 1.03× |
| Saskatchewan | 153,043 | 1.07× |
| Nova Scotia | 143,026 | 1.06× |
| New Brunswick | 118,512 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.58× | Sports |
| Education | 1.58× | Business & Career |
| Comedy movies | 1.56× | Movies & TV |
| Pop music | 1.54× | Music & Radio |
| Friendship | 1.69× | Kids & Family |
| Woman | 1.51× | Kids & Family |
| TMZ | 1.75× | Internet & Social Media |
| Old Navy | 1.56× | Fashion & Accessoires |
| CTV News | 1.68× | Movies & TV |
| New York City | 1.62× | Travel & Leisure |
| The Weather Network | 1.69× | Movies & TV |
| Michaels Stores | 1.69× | Arts & Culture |
| PlayNow.com | 1.56× | Games |
| Jimmy Kimmel | 2.35× | Movies & TV |
| Diane Keaton | 2.12× | Movies & TV |
| Color | 1.71× | Home & Garden |
| Giant Tiger | 1.59× | Shopping |
| Home repair | 1.55× | Home & Garden |
| Catherine O'Hara | 1.83× | Movies & TV |
| Los Angeles | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.0 |
| Career Orientation | POWER | 1.93 |
| Individualism | JOY | 1.79 |
| Need for Security | CONSERVATISM | 1.65 |
| Urban Lifestyle | OPEN | 1.37 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
See TV talkshows audiences in other countries
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does TV talkshows have in Canada?
TV talkshows has an estimated audience of 4,531,284 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of TV talkshows fans?
57.1% of TV talkshows fans are female, 42.9% are male, with an average age of 41.5 years.
Which brands do TV talkshows fans like most?
TV talkshows fans show strongest brand affinity for Tim Horton (1.58×), Education (1.58×), and Comedy movies (1.56×) over the country average.
Where do TV talkshows fans live in Canada?
TV talkshows fans in Canada are most concentrated in Ontario (reach 1,622,073), Quebec (reach 995,843), and British Columbia (reach 626,395). These three regions account for the largest share of the active audience.
What other brands do TV talkshows fans also like?
Beyond TV talkshows itself, the audience over-indexes on Education (1.58×), Comedy movies (1.56×), Pop music (1.54×), and Friendship (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.