Color Audience in Canada
Color has an estimated audience of 4,675,325 people in Canada. 64.6% are female, 35.4% are male, average age 41.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: LinkedIn, TMZ, Reddit, HomeSense, TV talkshows.
The average Color fan in Canada is 41.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include LinkedIn, TMZ, Reddit, with strongest over-indexing on LinkedIn (1.89× the country average). Demographically, the Color audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Color fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.0 |
| Estimated audience size | 4,675,325 |
Audience persona
The typical Color fan in Canada is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,392,906 | 1.22× |
| Quebec | 961,142 | 0.86× |
| British Columbia | 772,637 | 1.1× |
| Alberta | 769,758 | 1.33× |
| Manitoba | 197,641 | 1.13× |
| Saskatchewan | 155,133 | 1.05× |
| Nova Scotia | 128,094 | 0.92× |
| New Brunswick | 107,677 | 1.0× |
| Newfoundland and Labrador | 60,784 | 0.85× |
| Prince Edward Island | 17,789 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.89× | Internet & Social Media | |
| TMZ | 2.03× | Internet & Social Media |
| 1.71× | Internet & Social Media | |
| HomeSense | 1.8× | Home & Garden |
| TV talkshows | 1.71× | Movies & TV |
| Innovation | 1.79× | Business & Career |
| Knitting | 1.9× | Home & Garden |
| Lottery | 2.04× | Games |
| Museum | 1.58× | Arts & Culture |
| Tabloid (newspaper format) | 2.04× | Literature |
| Tradition | 1.64× | Politics & Society |
| Sustainable energy | 2.04× | Home & Garden |
| Microwave oven | 2.01× | Home & Garden |
| Cabinetry | 1.63× | Home & Garden |
| TV game shows | 1.62× | Movies & TV |
| Golden Globe Award | 2.04× | Movies & TV |
| Puzzle video games | 1.58× | Games |
| Veterinary medicine | 1.52× | Business & Career |
| Renewable energy | 1.7× | Business & Career |
| Kitchenware | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Tradition | CONSERVATISM | 1.64 |
| Community Orientation | OPEN | 1.52 |
| Individualism | JOY | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
See Color audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Color have in Canada?
Color has an estimated audience of 4,675,325 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Color fans?
64.6% of Color fans are female, 35.4% are male, with an average age of 41.0 years.
Which brands do Color fans like most?
Color fans show strongest brand affinity for LinkedIn (1.89×), TMZ (2.03×), and Reddit (1.71×) over the country average.
Where do Color fans live in Canada?
Color fans in Canada are most concentrated in Ontario (reach 2,392,906), Quebec (reach 961,142), and British Columbia (reach 772,637). These three regions account for the largest share of the active audience.
What other brands do Color fans also like?
Beyond Color itself, the audience over-indexes on TMZ (2.03×), Reddit (1.71×), HomeSense (1.8×), and TV talkshows (1.71×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.