A data profile of the people who buy, follow and care about Color in France — modelled from more than twelve digital signal sources. Color has an estimated audience of 5,291,487 people in France.
Color has an estimated audience of 5,291,487 people in France. 65.5% are female, 34.5% are male, average age 41.8. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (302.31× the country average).
Demographically, the Color audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Color fan in France is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Color profile in France.
65.5% are female, 34.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 41.8 |
| Estimated audience size | 5,291,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Color audience comes from France.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 302.31× | ||
| 02 | Selfridges | Shopping | 241.40× | ||
| 03 | Christmas Gift | Kids & Family | 38.59× | ||
| 04 | Christmas tree | Kids & Family | 26.94× | ||
| 05 | Kitchen garden | Home & Garden | 20.88× | ||
| 06 | Breast Cancer awareness | Health | 16.40× | ||
| 07 | Zoom lens | Technology & Electronics | 16.23× | ||
| 08 | Dentistry | Business & Career | 14.59× | ||
| 09 | Girl power | Politics & Society | 14.27× | ||
| 10 | Broadcasting of sports events | Movies & TV | 14.16× | ||
| 11 | Hormone | Health | 13.74× | ||
| 12 | Sustainable products | Politics & Society | 12.72× | ||
| 13 | Rose | Home & Garden | 9.75× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 9.63× | ||
| 15 | Sex and the City | Movies & TV | 9.10× | ||
| 16 | New Testament | Politics & Society | 8.38× | ||
| 17 | Improvisation | Music & Radio | 6.16× | ||
| 18 | BlaBlaCar | Cars & Mobility | 2.53× | ||
| 19 | Midi Libre | News | 2.31× | ||
| 20 | Innovation | Business & Career | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.96× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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