A data profile of the people who buy, follow and care about Color in Spain — modelled from more than twelve digital signal sources. Color has an estimated audience of 4,666,213 people in Spain.
Color has an estimated audience of 4,666,213 people in Spain. 69.2% are female, 30.8% are male, average age 44.1. Top brand affinities: WhatsApp, Iberia (airline), SD Eibar, Aldi, Volunteering.
Top brand affinities include WhatsApp, Iberia (airline), SD Eibar, with strongest over-indexing on WhatsApp (1.98× the country average).
Demographically, the Color audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Color fan in Spain is more female, around 44.1 years old, with strong Individualism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Color profile in Spain.
69.2% are female, 30.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.1 |
| Estimated audience size | 4,666,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Color audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 4.64× | ||
| 02 | SD Eibar | Sports | 3.94× | ||
| 03 | Video editing | Technology & Electronics | 3.56× | ||
| 04 | Satire | Literature | 3.42× | ||
| 05 | Anne Hathaway | Movies & TV | 2.98× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 2.90× | ||
| 07 | Volunteering | Politics & Society | 2.82× | ||
| 08 | Flower bouquet | Home & Garden | 2.82× | ||
| 09 | Refrigerator | Home & Garden | 2.47× | ||
| 10 | Mango | Shopping | 2.32× | ||
| 11 | Innovation | Business & Career | 2.02× | ||
| 12 | Internet & Social Media | 1.98× | |||
| 13 | MSN | News | 1.93× | ||
| 14 | Aldi | Shopping | 1.81× | ||
| 15 | Julio Iglesias | Music & Radio | 1.80× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.74× | ||
| 17 | Stradivarius | Shopping | 1.64× | ||
| 18 | IBEX 35 | Business & Career | 1.62× | ||
| 19 | Caixabank | Business & Career | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.83× | |
| Community Orientation | OPEN | 1.54× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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