A data profile of the people who buy, follow and care about Color in United Kingdom — modelled from more than twelve digital signal sources. Color has an estimated audience of 11,119,517 people in United Kingdom.
The average Color fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Kitchen, Wikipedia, with strongest over-indexing on Hobby (1.96× the country average).
Demographically, the Color audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Color fan in United Kingdom is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Color profile in United Kingdom.
69.4% are female, 30.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 44.4 |
| Estimated audience size | 11,119,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Color audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
Where the Color audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.50× | |
| 02 | Yorkshire and the Humber | ~1M | 1.37× | |
| 03 | Wales | ~800K | 1.23× | |
| 04 | South East | ~1.5M | 1.02× | |
| 05 | Scotland | ~1M | 1.01× | |
| 06 | North East | ~400K | 1.01× | |
| 07 | East of England | ~1M | 0.98× | |
| 08 | Northern Ireland | ~300K | 0.97× | |
| 09 | East Midlands | ~700K | 0.85× | |
| 10 | South West | ~800K | 0.84× | |
| 11 | England | ~8M | 0.77× | |
| 12 | North West | ~600K | 0.52× |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 2.25× | ||
| 02 | Adoption | Kids & Family | 2.24× | ||
| 03 | Hot tub | Home & Garden | 2.20× | ||
| 04 | Wikipedia | Internet & Social Media | 2.14× | ||
| 05 | Refrigerator | Home & Garden | 2.14× | ||
| 06 | Microwave oven | Home & Garden | 2.00× | ||
| 07 | Esso | Cars & Mobility | 1.99× | ||
| 08 | Volunteering | Politics & Society | 1.98× | ||
| 09 | Hobby | Home & Garden | 1.96× | ||
| 10 | Satire | Literature | 1.89× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Mobile home | Cars & Mobility | 1.82× | ||
| 13 | Dentistry | Business & Career | 1.78× | ||
| 14 | Philanthropy | Arts & Culture | 1.76× | ||
| 15 | William Hill (bookmaker) | Games | 1.68× | ||
| 16 | Child care | Kids & Family | 1.68× | ||
| 17 | Zoo | Kids & Family | 1.66× | ||
| 18 | Distilled beverage | Food & Beverages | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Aldi | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| DIY Mentality | THRILL | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.89× | |
| Pet Ownership | JOY | 0.91× |
Color has an estimated audience of 11,119,517 people in United Kingdom, concentrated in England and South East.
69.4% of Color fans are female, 30.6% are male, with an average age of 44.4 years.
Color fans show strongest brand affinity for Hobby (1.96×), Kitchen (1.62×), and Wikipedia (2.14×) over the country average.
Color fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Color itself, the audience over-indexes on Kitchen (1.62×), Wikipedia (2.14×), WhatsApp (1.83×), and Volunteering (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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