A data profile of the people who buy, follow and care about Zoo in United Kingdom — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 8,077,244 people in United Kingdom.
The average Zoo fan in United Kingdom is 46.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Matalan, Cooking, Home Bargains, with strongest over-indexing on Matalan (2.5× the country average).
Demographically, the Zoo audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Zoo fan in United Kingdom is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Matalan.
The key figures that characterise the Zoo profile in United Kingdom.
69.9% are female, 30.1% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 46.9 |
| Estimated audience size | 8,077,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Zoo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 8.1% |
| France | 6.6% |
Where the Zoo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~800K | 1.37× | |
| 02 | East of England | ~1M | 1.35× | |
| 03 | Wales | ~600K | 1.30× | |
| 04 | South West | ~800K | 1.20× | |
| 05 | South East | ~1.5M | 1.19× | |
| 06 | England | ~6M | 1.09× | |
| 07 | Scotland | ~700K | 0.98× | |
| 08 | North West | ~800K | 0.96× | |
| 09 | North East | ~200K | 0.78× | |
| 10 | Greater London | ~800K | 0.77× | |
| 11 | West Midlands | ~200K | 0.71× | |
| 12 | Yorkshire and the Humber | ~400K | 0.67× | |
| 13 | Northern Ireland | ~200K | 0.64× |
The strongest cross-interests of the Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Legoland Windsor Resort | Travel & Leisure | 4.25× | ||
| 02 | The Works | Shopping | 2.93× | ||
| 03 | Hobbycraft | Home & Garden | 2.75× | ||
| 04 | Matalan | Shopping | 2.50× | ||
| 05 | Garden centre | Home & Garden | 2.47× | ||
| 06 | Park | Travel & Leisure | 2.27× | ||
| 07 | Home Bargains | Shopping | 2.17× | ||
| 08 | Dunelm | Home & Garden | 1.88× | ||
| 09 | Woman | Kids & Family | 1.70× | ||
| 10 | Cooking | Food & Beverages | 1.64× | ||
| 11 | Morrisons | Food & Beverages | 1.64× | ||
| 12 | Argos (retailer) | Shopping | 1.64× | ||
| 13 | Gift | Shopping | 1.61× | ||
| 14 | Christmas | Kids & Family | 1.59× | ||
| 15 | Parenting | Kids & Family | 1.59× | ||
| 16 | Child | Kids & Family | 1.56× | ||
| 17 | Nature | Home & Garden | 1.56× | ||
| 18 | England | Travel & Leisure | 1.55× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Asda | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Pet Ownership | JOY | 1.50× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.91× |
Zoo has an estimated audience of 8,077,244 people in United Kingdom, concentrated in England and South East.
69.9% of Zoo fans are female, 30.1% are male, with an average age of 46.9 years.
Zoo fans show strongest brand affinity for Matalan (2.5×), Cooking (1.64×), and Home Bargains (2.17×) over the country average.
Zoo fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Zoo itself, the audience over-indexes on Cooking (1.64×), Home Bargains (2.17×), Gift (1.61×), and Child (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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