Zoo Audience in Germany
A data profile of the people who buy, follow and care about Zoo in Germany — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 4,174,344 people in Germany.
The average Zoo fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Tagesschau, Serengeti Park, Wetter.de, with strongest over-indexing on Tagesschau (2.42× the country average).
Demographically, the Zoo audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zoo fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Zoo profile in Germany.
Search interest · 12-month trend
Demographics of Zoo fans
68.4% are female, 31.6% are male, average age 43.2.
Gender split
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 43.2 |
| Estimated audience size | 4,174,344 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Zoo audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 8.1% |
| France | 6.6% |
Geography
Where the Zoo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~600K | 1.46× | |
| 02 | Rheinland-Pfalz | ~300K | 1.44× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.27× | |
| 04 | Sachsen-Anhalt | ~100K | 1.13× | |
| 05 | Berlin | ~200K | 1.12× | |
| 06 | Hessen | ~300K | 1.08× | |
| 07 | Sachsen | ~200K | 1.03× | |
| 08 | Mecklenburg-Vorpommern | ~80K | 0.97× | |
| 09 | Bremen | ~30K | 0.89× | |
| 10 | Baden-Württemberg | ~500K | 0.87× | |
| 11 | Saarland | ~40K | 0.87× | |
| 12 | Thüringen | ~90K | 0.86× | |
| 13 | Brandenburg | ~100K | 0.85× | |
| 14 | Schleswig-Holstein | ~100K | 0.80× | |
| 15 | Bayern | ~500K | 0.79× | |
| 16 | Hamburg | ~60K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zoo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mein schöner Garten | Home & Garden | 8.32× | ||
| 02 | Zoo Osnabrück | Travel & Leisure | 7.02× | ||
| 03 | BALDUR-Garten | Shopping | 6.87× | ||
| 04 | Serengeti Park | Travel & Leisure | 5.68× | ||
| 05 | Landscape architecture | Business & Career | 5.14× | ||
| 06 | Dehner | Home & Garden | 4.56× | ||
| 07 | Garden design | Home & Garden | 4.49× | ||
| 08 | Fressnapf | Shopping | 3.43× | ||
| 09 | Ernsting's family | Shopping | 3.43× | ||
| 10 | Wetter.de | Home & Garden | 3.34× | ||
| 11 | QVC | Movies & TV | 3.29× | ||
| 12 | Gardener | Home & Garden | 3.28× | ||
| 13 | Street One | Fashion & Accessoires | 3.15× | ||
| 14 | Garden centre | Home & Garden | 2.94× | ||
| 15 | Roland Kaiser | Music & Radio | 2.73× | ||
| 16 | Bonprix | Shopping | 2.47× | ||
| 17 | Tagesschau | Movies & TV | 2.42× | ||
| 18 | Bauhaus | Shopping | 2.33× | ||
| 19 | Garden | Home & Garden | 2.09× | ||
| 20 | Obi (store) | Shopping | 2.00× |
Personality of the Zoo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| DIY Mentality | THRILL | 1.42× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Career Orientation | POWER | 0.76× |
Frequently asked questions
How many fans does Zoo have in Germany?
Zoo has an estimated audience of 4,174,344 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Zoo fans?
68.4% of Zoo fans are female, 31.6% are male, with an average age of 43.2 years.
Which brands do Zoo fans like most?
Zoo fans show strongest brand affinity for Tagesschau (2.42×), Serengeti Park (5.68×), and Wetter.de (3.34×) over the country average.
Where do Zoo fans live in Germany?
Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Zoo fans also like?
Beyond Zoo itself, the audience over-indexes on Serengeti Park (5.68×), Wetter.de (3.34×), Bauhaus (2.33×), and Garden (2.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Zoo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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