Zoo Audience in Germany
Zoo has an estimated audience of 4,174,344 people in Germany. 68.4% are female, 31.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Serengeti Park, Wetter.com, Bauhaus, Wetter.de.
The average Zoo fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Serengeti Park, Wetter.com, with strongest over-indexing on Tagesschau (2.42× the country average). Demographically, the Zoo audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Zoo fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 43.2 |
| Estimated audience size | 4,174,344 |
Audience persona
The typical Zoo fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,183,477 | 1.3× |
| Bayern | 546,678 | 0.81× |
| Baden-Württemberg | 517,796 | 0.91× |
| Niedersachsen | 516,300 | 1.27× |
| Hessen | 348,867 | 1.1× |
| Rheinland-Pfalz | 314,724 | 1.5× |
| Berlin | 221,347 | 1.19× |
| Sachsen | 217,226 | 1.06× |
| Schleswig-Holstein | 120,119 | 0.8× |
| Brandenburg | 115,991 | 0.9× |
| Sachsen-Anhalt | 113,302 | 1.05× |
| Thüringen | 92,608 | 0.87× |
| Mecklenburg-Vorpommern | 70,041 | 0.88× |
| Hamburg | 61,974 | 0.66× |
| Saarland | 43,200 | 0.84× |
| Bremen | 30,929 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.42× | Movies & TV |
| Serengeti Park | 5.68× | Travel & Leisure |
| Wetter.com | 2.5× | Home & Garden |
| Bauhaus | 2.33× | Shopping |
| Wetter.de | 3.34× | Home & Garden |
| Garden | 2.09× | Home & Garden |
| QVC | 3.29× | Movies & TV |
| Gala | 2.26× | News |
| Fressnapf | 3.43× | Shopping |
| BALDUR-Garten | 6.87× | Shopping |
| Obi (store) | 2× | Shopping |
| Gardener | 3.28× | Home & Garden |
| Ernsting's family | 3.43× | Shopping |
| Dehner | 4.56× | Home & Garden |
| Garden design | 4.49× | Home & Garden |
| Zoo Osnabrück | 7.02× | Travel & Leisure |
| Landscape architecture | 5.14× | Business & Career |
| Roland Kaiser | 2.73× | Music & Radio |
| Bonprix | 2.47× | Shopping |
| Wildpark Lüneburger Heide | 7.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| DIY Mentality | THRILL | 1.36 |
| Family Orientation | CONSERVATISM | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.1% |
| France | 6.6% |
See Zoo audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Zoo have in Germany?
Zoo has an estimated audience of 4,174,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zoo fans?
68.4% of Zoo fans are female, 31.6% are male, with an average age of 43.2 years.
Which brands do Zoo fans like most?
Zoo fans show strongest brand affinity for Tagesschau (2.42×), Serengeti Park (5.68×), and Wetter.com (2.5×) over the country average.
Where do Zoo fans live in Germany?
Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,183,477), Bayern (reach 546,678), and Baden-Württemberg (reach 517,796). These three regions account for the largest share of the active audience.
What other brands do Zoo fans also like?
Beyond Zoo itself, the audience over-indexes on Serengeti Park (5.68×), Wetter.com (2.5×), Bauhaus (2.33×), and Wetter.de (3.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.