Dehner Audience in Germany
Dehner has an estimated audience of 3,221,164 people in Germany. 83.8% are female, 16.2% are male, average age 48.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Artistic inspiration, Home Office, Progressive rock, Time (magazine).
The average Dehner fan in Germany is 48.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Artistic inspiration, Home Office, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Dehner audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Dehner fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 48.2 |
| Estimated audience size | 3,221,164 |
Audience persona
The typical Dehner fan in Germany is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,109,239 | 2.14× |
| Baden-Württemberg | 745,953 | 1.7× |
| Nordrhein-Westfalen | 319,020 | 0.45× |
| Rheinland-Pfalz | 301,211 | 1.87× |
| Sachsen | 290,795 | 1.84× |
| Hessen | 265,871 | 1.08× |
| Niedersachsen | 119,225 | 0.38× |
| Sachsen-Anhalt | 92,011 | 1.1× |
| Saarland | 91,044 | 2.3× |
| Schleswig-Holstein | 85,325 | 0.74× |
| Thüringen | 81,854 | 1× |
| Hamburg | 44,901 | 0.62× |
| Berlin | 30,145 | 0.21× |
| Brandenburg | 23,534 | 0.24× |
| Mecklenburg-Vorpommern | 12,765 | 0.21× |
| Bremen | 3,532 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Artistic inspiration | 2.42× | Arts & Culture |
| Home Office | 2.15× | Business & Career |
| Progressive rock | 2.79× | Music & Radio |
| Time (magazine) | 3.16× | News |
| Mothercare | 2.52× | Kids & Family |
| Jack White | 2.33× | Movies & TV |
| Collectable | 1.84× | Kids & Family |
| Saving | 1.6× | Business & Career |
| VfL Wolfsburg | 1.64× | Sports |
| Zamalek SC | 5.36× | Sports |
| Natural rubber | 1.73× | Cars & Mobility |
| Braun Büffel | 6.43× | Fashion & Accessoires |
| Vijesti.ba | 2.93× | News |
| Go for It (film) | 6.22× | Movies & TV |
| Sixx | 2.14× | Movies & TV |
| Nutritional yeast | 4.15× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.51× | Politics & Society |
| Caprivi Strip | 5.3× | |
| Brunello Cucinelli | 2.49× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Community Orientation | OPEN | 1.91 |
| Pet Ownership | JOY | 1.91 |
| DIY Mentality | THRILL | 1.87 |
| Quality Awareness | PREMIUM | 1.73 |
| Tradition | CONSERVATISM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.7% |
| Austria | 17.0% |
| Switzerland | 2.0% |
See Dehner audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dehner have in Germany?
Dehner has an estimated audience of 3,221,164 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Dehner fans?
83.8% of Dehner fans are female, 16.2% are male, with an average age of 48.2 years.
Which brands do Dehner fans like most?
Dehner fans show strongest brand affinity for Rossmann (1.76×), Artistic inspiration (2.42×), and Home Office (2.15×) over the country average.
Where do Dehner fans live in Germany?
Dehner fans in Germany are most concentrated in Bayern (reach 1,109,239), Baden-Württemberg (reach 745,953), and Nordrhein-Westfalen (reach 319,020). These three regions account for the largest share of the active audience.
What other brands do Dehner fans also like?
Beyond Dehner itself, the audience over-indexes on Artistic inspiration (2.42×), Home Office (2.15×), Progressive rock (2.79×), and Time (magazine) (3.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dehner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.