Rascasse Audience Intelligence

Dehner Target Market in Germany

A data profile of the people who buy, follow and care about Dehner in Germany — modelled from more than twelve digital signal sources. Dehner has an estimated audience of 3,071,544 people in Germany.

#248among Brand in Germany#168in Home & Garden

The average Dehner fan in Germany is 48.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Garden furniture, QVC, Andy Borg, with strongest over-indexing on Garden furniture (10.2× the country average).

Demographically, the Dehner audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dehner fan in Germany is more female, around 48.2 years old, with strong Community Orientation tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dehner profile in Germany.

Audience size
3.1M
in Germany
Gender
83.8%♀
16.2% male
Age
48.2
average years
Country rank
#2051
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dehner

83.8% are female, 16.2% are male, average age 48.2.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Dehner audience in Germany
MetricValue
Female83.8%
Male16.2%
Average age48.2
Estimated audience size3,071,544
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Dehner audience in Germany
Age bracketShare%
16-192%
20-2911%
30-3919%
40-4930%
50+39%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Dehner audience comes from Germany.

Worldwide audience distribution share by country for Dehner
CountryShare
Germany79.4%
Austria18.1%
Switzerland2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dehner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dehner customers by region in Germany
#RegionReachAffinity×
01Saarland~90K2.39×
02Bayern~1M2.08×
03Rheinland-Pfalz~300K1.85×
04Sachsen~300K1.81×
05Baden-Württemberg~700K1.67×
06Sachsen-Anhalt~100K1.17×
07Hessen~300K1.07×
08Thüringen~80K1.02×
09Schleswig-Holstein~90K0.74×
10Hamburg~40K0.60×
11Nordrhein-Westfalen~300K0.44×
12Niedersachsen~100K0.38×
13Brandenburg~30K0.26×
14Mecklenburg-Vorpommern~10K0.24×
15Bremen~6K0.23×
16Berlin~30K0.21×
Fig. 06

Affinity by region

Affinity by region — Dehner, Germany
0.21×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dehner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dehner audience
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden10.20×
02TefalHome & Garden8.88×
03Mineral waterFood & Beverages8.86×
04Andy BorgMusic & Radio7.75×
05NordseeFood & Beverages7.44×
06AlltoursTravel & Leisure6.94×
07Non-alcoholic beverageFood & Beverages6.68×
08Michael Patrick KellyMusic & Radio6.20×
09ZDF-FernsehgartenMovies & TV5.94×
10Garden centreHome & Garden5.56×
11QVCMovies & TV5.34×
12ZooKids & Family4.56×
13toom BaumarktShopping4.39×
14Ulla PopkenFashion & Accessoires3.80×
15HolidayCheckTravel & Leisure3.26×
16TchiboShopping3.17×
17Hardware storeHome & Garden3.00×
18DeichmannShopping2.42×
19Obi (store)Shopping2.33×
20IKEAHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dehner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dehner audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.33×
Convenience OrientationPREMIUM2.25×
TraditionCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dehner audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.45×
Luxury OrientationPREMIUM0.61×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dehner's target market in Germany?

Dehner's target market in Germany covers an estimated 3,071,544 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Dehner customers?

83.8% of the Dehner audience are female, 16.2% are male, with an average age of 48.2 years.

03

Which brands do Dehner fans like most?

Dehner fans show strongest brand affinity for Garden furniture (10.2×), QVC (5.34×), and Andy Borg (7.75×) over the country average.

04

Where do Dehner fans live in Germany?

Dehner fans in Germany are most concentrated in Bayern (reach ~1M), Baden-Württemberg (reach ~700K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dehner fans also like?

Beyond Dehner itself, the audience over-indexes on QVC (5.34×), Andy Borg (7.75×), Garden centre (5.56×), and Nordsee (7.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dehner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dehner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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