toom Baumarkt Audience in Germany
toom Baumarkt has an estimated audience of 4,471,656 people in Germany. 49.6% are female, 50.4% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Bauhaus, WC (rapper), Obi (store), Garden furniture, Tedox.
The average toom Baumarkt fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Bauhaus, WC (rapper), Obi (store), with strongest over-indexing on Bauhaus (8.7× the country average). Demographically, the toom Baumarkt audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of toom Baumarkt fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 43.7 |
| Estimated audience size | 4,471,656 |
Audience persona
The typical toom Baumarkt fan in Germany is balanced, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 830,010 | 0.85× |
| Hessen | 666,727 | 1.96× |
| Baden-Württemberg | 489,245 | 0.8× |
| Bayern | 437,593 | 0.61× |
| Niedersachsen | 384,729 | 0.89× |
| Sachsen | 296,690 | 1.35× |
| Rheinland-Pfalz | 236,784 | 1.06× |
| Brandenburg | 184,217 | 1.33× |
| Sachsen-Anhalt | 172,358 | 1.49× |
| Schleswig-Holstein | 160,573 | 1× |
| Thüringen | 142,316 | 1.25× |
| Mecklenburg-Vorpommern | 112,520 | 1.32× |
| Berlin | 98,783 | 0.49× |
| Hamburg | 72,199 | 0.71× |
| Bremen | 26,571 | 0.69× |
| Saarland | 11,130 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 8.7× | Shopping |
| WC (rapper) | 21.38× | Music & Radio |
| Obi (store) | 3.98× | Shopping |
| Garden furniture | 7.38× | Home & Garden |
| Tedox | 6.34× | Shopping |
| Hornbach | 3.31× | Shopping |
| Globus Baumarkt | 3.01× | Shopping |
| Household hardware | 16.47× | Home & Garden |
| Patio | 4.18× | Home & Garden |
| BALDUR-Garten | 7.71× | Shopping |
| QVC | 3.55× | Movies & TV |
| Aral AG | 2.55× | Cars & Mobility |
| Solar power | 3.64× | Home & Garden |
| Wetter.com | 2.48× | Home & Garden |
| Home-improvement center | 4.08× | Home & Garden |
| Garden | 2.07× | Home & Garden |
| Terrace (building) | 3.97× | Home & Garden |
| Lidl | 2× | Shopping |
| Gala | 2.2× | News |
| Hagebaumarkt | 2.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 4.69 |
| Community Orientation | OPEN | 1.25 |
| Convenience Orientation | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.4% |
| United States | 0.8% |
| Switzerland | 0.6% |
See toom Baumarkt audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does toom Baumarkt have in Germany?
toom Baumarkt has an estimated audience of 4,471,656 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of toom Baumarkt fans?
49.6% of toom Baumarkt fans are female, 50.4% are male, with an average age of 43.7 years.
Which brands do toom Baumarkt fans like most?
toom Baumarkt fans show strongest brand affinity for Bauhaus (8.7×), WC (rapper) (21.38×), and Obi (store) (3.98×) over the country average.
Where do toom Baumarkt fans live in Germany?
toom Baumarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 830,010), Hessen (reach 666,727), and Baden-Württemberg (reach 489,245). These three regions account for the largest share of the active audience.
What other brands do toom Baumarkt fans also like?
Beyond toom Baumarkt itself, the audience over-indexes on WC (rapper) (21.38×), Obi (store) (3.98×), Garden furniture (7.38×), and Tedox (6.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for toom Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.