Hagebaumarkt Audience in Germany
Hagebaumarkt has an estimated audience of 6,273,296 people in Germany. 52.5% are female, 47.5% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Rossmann, Gil Ofarim, Vijesti.ba, Home Delivery, Esra Erol.
The average Hagebaumarkt fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Rossmann, Gil Ofarim, Vijesti.ba, with strongest over-indexing on Rossmann (1.69× the country average). Demographically, the Hagebaumarkt audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Hagebaumarkt fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.3 |
| Estimated audience size | 6,273,296 |
Audience persona
The typical Hagebaumarkt fan in Germany is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,651,984 | 1.87× |
| Nordrhein-Westfalen | 1,762,006 | 0.91× |
| Niedersachsen | 1,513,694 | 1.77× |
| Schleswig-Holstein | 753,179 | 2.38× |
| Baden-Württemberg | 645,210 | 0.54× |
| Hessen | 348,346 | 0.52× |
| Mecklenburg-Vorpommern | 334,606 | 1.99× |
| Hamburg | 290,851 | 1.46× |
| Rheinland-Pfalz | 267,373 | 0.6× |
| Sachsen-Anhalt | 252,616 | 1.1× |
| Sachsen | 238,664 | 0.55× |
| Brandenburg | 202,555 | 0.74× |
| Thüringen | 147,422 | 0.66× |
| Berlin | 129,039 | 0.33× |
| Bremen | 29,719 | 0.39× |
| Saarland | 21,505 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.69× | Shopping |
| Gil Ofarim | 1.87× | Music & Radio |
| Vijesti.ba | 5.07× | News |
| Home Delivery | 1.58× | Food & Beverages |
| Esra Erol | 3.1× | Movies & TV |
| Coworking | 1.56× | Business & Career |
| Jaguar F-Pace | 2.39× | Cars & Mobility |
| Carrie (novel) | 2.1× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.69× | Movies & TV |
| Competitive dance | 1.68× | Sports |
| Soldering iron | 1.58× | Home & Garden |
| ESFP | 2.33× | Politics & Society |
| Jaws | 2.43× | Movies & TV |
| Throne of Glass | 1.58× | Literature |
| Pantsuit | 1.85× | Fashion & Accessoires |
| Homesteading | 1.7× | Home & Garden |
| Vocal harmony | 2× | Music & Radio |
| Yozgat | 2.02× | Travel & Leisure |
| Theocracy | 2.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.74 |
| Design Affinity | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.8% |
| Austria | 3.5% |
| Netherlands | 0.3% |
See Hagebaumarkt audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Thomas Philipps (8,323,238)
Frequently asked questions
How many fans does Hagebaumarkt have in Germany?
Hagebaumarkt has an estimated audience of 6,273,296 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hagebaumarkt fans?
52.5% of Hagebaumarkt fans are female, 47.5% are male, with an average age of 42.3 years.
Which brands do Hagebaumarkt fans like most?
Hagebaumarkt fans show strongest brand affinity for Rossmann (1.69×), Gil Ofarim (1.87×), and Vijesti.ba (5.07×) over the country average.
Where do Hagebaumarkt fans live in Germany?
Hagebaumarkt fans in Germany are most concentrated in Bayern (reach 2,651,984), Nordrhein-Westfalen (reach 1,762,006), and Niedersachsen (reach 1,513,694). These three regions account for the largest share of the active audience.
What other brands do Hagebaumarkt fans also like?
Beyond Hagebaumarkt itself, the audience over-indexes on Gil Ofarim (1.87×), Vijesti.ba (5.07×), Home Delivery (1.58×), and Esra Erol (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hagebaumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.