Thomas Philipps Audience in Germany
Thomas Philipps has an estimated audience of 8,180,606 people in Germany. 53.8% are female, 46.2% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Handball-Bundesliga, Hardware store, Tagesschau, RTL Television.
The average Thomas Philipps fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Handball-Bundesliga, Hardware store, with strongest over-indexing on Obi (store) (4.84× the country average). Demographically, the Thomas Philipps audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Thomas Philipps fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.3 |
| Estimated audience size | 8,180,606 |
Audience persona
The typical Thomas Philipps fan in Germany is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,955,655 | 1.07× |
| Bayern | 854,922 | 0.64× |
| Baden-Württemberg | 810,868 | 0.71× |
| Niedersachsen | 718,674 | 0.89× |
| Sachsen | 506,491 | 1.24× |
| Brandenburg | 484,682 | 1.88× |
| Hessen | 471,585 | 0.74× |
| Rheinland-Pfalz | 397,865 | 0.95× |
| Sachsen-Anhalt | 351,057 | 1.63× |
| Berlin | 337,097 | 0.91× |
| Thüringen | 270,476 | 1.28× |
| Mecklenburg-Vorpommern | 223,220 | 1.4× |
| Schleswig-Holstein | 134,939 | 0.45× |
| Saarland | 121,743 | 1.19× |
| Hamburg | 112,141 | 0.6× |
| Bremen | 29,607 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 4.84× | Shopping |
| Handball-Bundesliga | 12.45× | Sports |
| Hardware store | 5.51× | Home & Garden |
| Tagesschau | 2.06× | Movies & TV |
| RTL Television | 3.23× | Movies & TV |
| Satire | 4.03× | Literature |
| German television comedy | 4.71× | Movies & TV |
| Hornbach | 2.08× | Shopping |
| Netto Marken-Discount | 1.79× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| Ornamental plant | 2.84× | Home & Garden |
| Transfermarkt | 2.16× | Sports |
| Bauhaus | 1.76× | Shopping |
| REWE | 1.65× | Shopping |
| Woolworths | 2.7× | Shopping |
| Western Union | 2.95× | Business & Career |
| Freeware | 1.89× | Technology & Electronics |
| Hygiene | 2.12× | Beauty & Wellness |
| JYSK | 2.07× | Home & Garden |
| Wetter.com | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.55 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.1% |
| Austria | 2.9% |
| Netherlands | 0.7% |
See Thomas Philipps audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Thomas Philipps have in Germany?
Thomas Philipps has an estimated audience of 8,180,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thomas Philipps fans?
53.8% of Thomas Philipps fans are female, 46.2% are male, with an average age of 42.3 years.
Which brands do Thomas Philipps fans like most?
Thomas Philipps fans show strongest brand affinity for Obi (store) (4.84×), Handball-Bundesliga (12.45×), and Hardware store (5.51×) over the country average.
Where do Thomas Philipps fans live in Germany?
Thomas Philipps fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,955,655), Bayern (reach 854,922), and Baden-Württemberg (reach 810,868). These three regions account for the largest share of the active audience.
What other brands do Thomas Philipps fans also like?
Beyond Thomas Philipps itself, the audience over-indexes on Handball-Bundesliga (12.45×), Hardware store (5.51×), Tagesschau (2.06×), and RTL Television (3.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Philipps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.